

Harlan Kilstein
Jun 2, 2020
Harlan Kilstein, a legendary copywriter with multiple 7-figure ventures, shares his transformative journey from school principal to A-list copywriting success. He recounts how he taught Chris Haddad to create compelling sales letters and reveals the story behind his first sales letter that made $250K in one day. Harlan emphasizes the power of the Therapeutic Metaphor in copywriting, discussing strategies that resonate deeply with audiences. His insights into mentorship and the evolving landscape of copywriting make this a must-listen for aspiring writers.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
From Principal to Pro: A Copywriting Journey
02:20 • 23min
Mastering Clarity and Precision in Copywriting
25:14 • 4min
The Power of Mentorship in Copywriting
28:47 • 4min
Connecting with Copywriting Resources and Mentorship
32:58 • 3min
Engaging with the Copywriting Community
36:03 • 2min