Geniuses Of Copywriting
Harlan Kilstein
Jun 2, 2020
Harlan Kilstein, a legendary copywriter with multiple 7-figure ventures, shares his transformative journey from school principal to A-list copywriting success. He recounts how he taught Chris Haddad to create compelling sales letters and reveals the story behind his first sales letter that made $250K in one day. Harlan emphasizes the power of the Therapeutic Metaphor in copywriting, discussing strategies that resonate deeply with audiences. His insights into mentorship and the evolving landscape of copywriting make this a must-listen for aspiring writers.
38:11
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Harlan Kilstein's journey from a school principal to a successful copywriter illustrates the power of following one's passion and seeking mentorship.
- Incorporating storytelling and therapeutic metaphor into copywriting not only enhances persuasion but also significantly improves sales outcomes for clients.
Deep dives
The Journey from Education to Copywriting
The speaker shares his unexpected transition from being a school principal to a successful copywriter. He disliked the politics of the education system and found inspiration during a Harvard program, where he wrote to his future self about pursuing what he loved. After realizing his passion for copywriting through a series of bad ads from a company he worked with, he sought out training from renowned experts like Dan Kennedy and John Carlton. This led to significant developments in his career, allowing him to create his own effective ads that significantly outperformed those provided by the company.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
