Geniuses Of Copywriting

This week on the Geniuses Of Copywriting podcast we welcome a true legend of the game - Carl Galletti. One of the OG gurus I learnt from when I started writing copy in 2003. On today's episode we discuss: - The copywriting principles to be found in classics from people like Hopkins, Webb, Ogilvy, that modern books simply can't match - How a productivity secret (and an editing technique) from Jerry Seinfeld can transform your copywriting career - How to learn different modes of writing - copy, fiction etc - and what to study in order to master each one (This will seem super simple to many but you might kick yourself when you realize you're not doing it already) Carl is a long time coach who's mentored may of today's best copywriters all the way to the top, and the breakthroughs he shares in this episode are well worth taking notes on. Carl's links: carlgalleti.com scienticadvertising.com copycoach.com

This week's episode of the Geniuses Of Copywriting podcast has another very special guest: World class copywriter Chris Haddad. Chris has been at the top of the copy game for many years, and is now becoming even more famous for a women's dating offer that's doing hundreds of sales a day on cold traffic. On this episode we discuss: - Chris's rollercoaster ride through winning campaigns, health challenges and becoming one of the world's top copywriters - How Chris came up with the all-powerful opening line of his winning offer that taps right into the heart of the reader - And how Chris wrote a sales letter that makes ZERO benefit promises in the first 5 or 10 minutes - the complete opposite of 'conventional wisdom' in copywriting but the proof is in the cash stacking up in Chris's bank account Chris Haddad is a master emotional storyteller and a copywriter who's putting his own offers out there and making big profits. You would need deep pockets to get him to write your sales letter, next best thing is to take plenty of notes during this podcast. To see Chris's affiliate programs and info about all his offers, go to affiliates.hewillworshipyou.com and digitalromanceaffiliates.com. Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/

This week on the Geniuses Of Copywriting podcast we hear from yet another copywriting great: Drayton Bird. This man has forgotten more about copywriting than most of us have ever learned. On this wild ride, we discuss: How Drayton got trained by the copywriter the Don Draper character was based on The weird things Drayton has done to make money, including selling fake paintings in Australia while living under a false name How Drayton's copywriting skills allowed him to travel the world with various women and then sold his agency to David Ogilvy David Ogilvy said that nobody knows more about direct marketing than Drayton Bird, and after sharing the stage in Europe and this podcast episode, there's no doubt it's true. Drayton's book is on Amazon or you can go to https://youdidwhat.co.uk and https://draytonbird.com. Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/

The Geniuses Of Copywriting Podcast is back with a vengeance in 2020 - and we've got none other than direct marketing legend Brian Kurtz on the show today, dropping gold nuggets like: The surprisingly simple way Boardroom made a Billion dollars, $39 at a time How Brian landed a bona fide legend of marketing - Gene Schwartz - as a mentor The legendary lineup of rockstar copywriters Brian & his team assembled, and the incredible results they were able to bring in over the years If you've never heard of Brian Kurtz, go back to copywriting preschool. Boardroom and all the legends you'll hear about on this episode literally pioneered many of the direct response strategies we rely on today. Get Brian's amazing book at https://overdeliverbook.com, and subscribe to his list now at https://briankurtz.com. Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/

This week on the Geniuses Of Copywriting podcast, our special guest is Gary Halbert protege and one of the best marketers around, Caleb O'Dowd. In this episode, we discuss: - The 'Edison Principle' of how Caleb literally tormented Gary into taking him on as an apprentice - The surprisingly simple thing he learned from Gary that has made him millions of dollars over the last few years - Caleb's KLT strategy that virtually guarantees higher conversion rates and big $$$ in any campaign it's used on Caleb is such an incredible persuader he filled a bunch of seats at Trevor Crook's Poland event where I shared the stage with Caleb, his presentation was FIRE and he held nothing back on this show. Resources & transcript through GeniusesOfCopywriting.com/caleb-odowd

Today on the Geniuses Of Copywriting podcast we have founder of AdSkills and marketing genius Justin Brooke, revealing his secrets of using Youtube ads to fill webinars: - Why Youtube gives you more BUYER traffic than others like Facebook - How Justin has scaled offers up to $65,000 a DAY in Google ad spend - How to create a Youtube ad that converts - without breaking the bank Discover how Justin does everything differently from the competition and beats them all because of it. FB is great - but go to Google and especially Youtube when you want BUYERS. Full transcript and resources available in the Facebook group here: facebook.com/groups/geniusesOfCopywriting/

This week we have a very special episode of the Geniuses Of Copywriting Podcast, with none other than copywriting legend John Carlton, a man who needs no introduction to most copywriters. On this episode, John reveals: - His amazing story of becoming a copywriter, inventing industry standards like the HotSeat, and how to become a real professional - John's 'E+C+E' formula for becoming an A-List copywriter, demanding huge fees and becoming an industry celebrity - How to develop Empathy - the secret ingredient to copywriting success that nobody ever talks about I had the honor of speaking at a recent event in Europe with John, and the insights he shared on stage (and afterwards over beers) were just as powerful as what he's shared on the show today. To absorb more of John's copywriting genius go to funnelinfluence.com/sws Full transcript of this episode is available in geniusesofcopywriting.com/john-carlton.

In this episode of the Geniuses Of Copywriting podcast, we talk to world class copywriter Michel Fortin, one of the 'OGs' of internet marketing and creator of many big $$$ campaigns. In this episode: - The subtle positioning change Michel used to go from a struggling copywriter to building an agency with 22 junior copywriters - The story behind the John Reese $1M-in-a-day sales letter that opened the door to $1M days - Michel's proven Q.U.E.S.T. formula for writing million dollar winners time after time Michel is one of he copywriting experts I've studied for the past 15 years and is responsible for some of the biggest breakthroughs in online marketing. To connect with Michel go to linkedin.com/in/michelguyfortin

Today on the Geniuses Of Copywriting podcast, world class copywriter & marketer Travis Sago joins us to share his amazing persuasion techniques that top marketers like Frank Kern, Justin Brooke and others use to sell a TON of stuff online. We discuss on this call: How Travis sends out an offer on NOTEPAD - no fancy ass sales letters, no complicated funnels - just a freakin NOTEPAD and closes up to 60% Travis's Hell Island story that makes it easy to create high converting marketing campaigns all day long How copywriters can do revenue share deals that are super easy to set up, appealing to partners and insanely profitable Travis is a true Genius Of Copywriting who has pioneered many of the high converting persuasion techniques that I and many other top copywriters use to make millions online. To learn more about what Travis is doing, I highly recommend going to milliondollaroffermojo.com Full transcript & resources at  https://geniusesofcopywriting.com/travis-sago/

On this week's episode of the Geniuses Of Copywriting podcast, comedian turned copywriter Kevin Rogers shares his secrets of training some of the best copywriters out there. Revealed on this call: How Kevin created the amazing copy community that is Copy Chief Kevin's secrets of writing emails which break all the traditional rules of copywriting, but still convert like gangbusters How to make learning to write copy... fun! Kevin is one of the smartest, funniest copywriting trainers out there and this short training was one of the most entertaining and insightful we've done so far. To learn more about what Kevin's doing go to CopyChief.live or 60secondsaleshook.com