Geniuses Of Copywriting

The Geniuses Of Copywriting Podcast is back with a vengeance in 2020 - and we've got none other than direct marketing legend Brian Kurtz on the show today, dropping gold nuggets like: The surprisingly simple way Boardroom made a Billion dollars, $39 at a time How Brian landed a bona fide legend of marketing - Gene Schwartz - as a mentor The legendary lineup of rockstar copywriters Brian & his team assembled, and the incredible results they were able to bring in over the years If you've never heard of Brian Kurtz, go back to copywriting preschool. Boardroom and all the legends you'll hear about on this episode literally pioneered many of the direct response strategies we rely on today. Get Brian's amazing book at https://overdeliverbook.com, and subscribe to his list now at https://briankurtz.com. Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/

This week on the Geniuses Of Copywriting podcast, our special guest is Gary Halbert protege and one of the best marketers around, Caleb O'Dowd. In this episode, we discuss: - The 'Edison Principle' of how Caleb literally tormented Gary into taking him on as an apprentice - The surprisingly simple thing he learned from Gary that has made him millions of dollars over the last few years - Caleb's KLT strategy that virtually guarantees higher conversion rates and big $$$ in any campaign it's used on Caleb is such an incredible persuader he filled a bunch of seats at Trevor Crook's Poland event where I shared the stage with Caleb, his presentation was FIRE and he held nothing back on this show. Resources & transcript through GeniusesOfCopywriting.com/caleb-odowd

Today on the Geniuses Of Copywriting podcast we have founder of AdSkills and marketing genius Justin Brooke, revealing his secrets of using Youtube ads to fill webinars: - Why Youtube gives you more BUYER traffic than others like Facebook - How Justin has scaled offers up to $65,000 a DAY in Google ad spend - How to create a Youtube ad that converts - without breaking the bank Discover how Justin does everything differently from the competition and beats them all because of it. FB is great - but go to Google and especially Youtube when you want BUYERS. Full transcript and resources available in the Facebook group here: facebook.com/groups/geniusesOfCopywriting/

This week we have a very special episode of the Geniuses Of Copywriting Podcast, with none other than copywriting legend John Carlton, a man who needs no introduction to most copywriters. On this episode, John reveals: - His amazing story of becoming a copywriter, inventing industry standards like the HotSeat, and how to become a real professional - John's 'E+C+E' formula for becoming an A-List copywriter, demanding huge fees and becoming an industry celebrity - How to develop Empathy - the secret ingredient to copywriting success that nobody ever talks about I had the honor of speaking at a recent event in Europe with John, and the insights he shared on stage (and afterwards over beers) were just as powerful as what he's shared on the show today. To absorb more of John's copywriting genius go to funnelinfluence.com/sws Full transcript of this episode is available in geniusesofcopywriting.com/john-carlton.

In this episode of the Geniuses Of Copywriting podcast, we talk to world class copywriter Michel Fortin, one of the 'OGs' of internet marketing and creator of many big $$$ campaigns. In this episode: - The subtle positioning change Michel used to go from a struggling copywriter to building an agency with 22 junior copywriters - The story behind the John Reese $1M-in-a-day sales letter that opened the door to $1M days - Michel's proven Q.U.E.S.T. formula for writing million dollar winners time after time Michel is one of he copywriting experts I've studied for the past 15 years and is responsible for some of the biggest breakthroughs in online marketing. To connect with Michel go to linkedin.com/in/michelguyfortin

Today on the Geniuses Of Copywriting podcast, world class copywriter & marketer Travis Sago joins us to share his amazing persuasion techniques that top marketers like Frank Kern, Justin Brooke and others use to sell a TON of stuff online. We discuss on this call: How Travis sends out an offer on NOTEPAD - no fancy ass sales letters, no complicated funnels - just a freakin NOTEPAD and closes up to 60% Travis's Hell Island story that makes it easy to create high converting marketing campaigns all day long How copywriters can do revenue share deals that are super easy to set up, appealing to partners and insanely profitable Travis is a true Genius Of Copywriting who has pioneered many of the high converting persuasion techniques that I and many other top copywriters use to make millions online. To learn more about what Travis is doing, I highly recommend going to milliondollaroffermojo.com Full transcript & resources at  https://geniusesofcopywriting.com/travis-sago/

On this week's episode of the Geniuses Of Copywriting podcast, comedian turned copywriter Kevin Rogers shares his secrets of training some of the best copywriters out there. Revealed on this call: How Kevin created the amazing copy community that is Copy Chief Kevin's secrets of writing emails which break all the traditional rules of copywriting, but still convert like gangbusters How to make learning to write copy... fun! Kevin is one of the smartest, funniest copywriting trainers out there and this short training was one of the most entertaining and insightful we've done so far. To learn more about what Kevin's doing go to CopyChief.live or 60secondsaleshook.com

This episode of the Geniuses Of Copywriting podcast features Dan Ferrari, a world class copywriter who's mastered the art of writing high converting copy - in a systemized, reliable way. Revealed in this episode: - The simple way Dan expanded from being a mere freelance copywriter to owning a successful agency with clients like Agora Financial - Dan's criteria for hiring copywriters and building a copy team so he gets top quality results at a great price - The 'breakthrough' copywriters have when going to the next level, and how to recognize when your writer is about to have that breakthrough If you've ever wanted to systemize your writing, grow a team of copywriters and transition from freelancer to agency owner, this is for you. To learn more from Dan, go to FerrariMedia.com and join his list there.

In this episode of the Geniuses Of Copywriting podcast, we hear from Omar Michael, senior copywriter at Mindvalley and the brains behind many of their biggest campaigns. You'll discover: - The secret to growing an 8-figure company with a unique combination of direct response copy and powerful branding - How Omar increased the conversions of an offer by 30% by breaking all the direct response rules copywriters normally live by - How Mindvalley has built a loyal group of raving fans by talking politics, standing up to corporate giants, and providing unforgettable experiences After starting as a pure direct response company, Mindvalley leveraged Omar's genius to become the biggest name in personal development. Get the full transcript and resources at https://GeniusesOfCopywriting.com/Omar-Michael

This week's Geniuses Of Copywriting podcast guest is none other than email marketing guru Matt Bacak, creator of the EPC institute, email platform SendEagle.com, and a master of split testing and short email copy. We talk about: - How to create campaigns that attract BUYERS, rather than just openers & clickers - A secret 'credit card hack' Matt uses to predict which customers are going to spend the most money with him - How Matt gets a 58% completion rate on his courses - and 80% of graduates giving him unsolicited testimonials Matt has performed over 8,000 split tests - data is his religion. Full transcript & resources at https://geniusesofcopywriting.com/matt-bacak