This week on the Geniuses Of Copywriting podcast we hear from yet another copywriting great: Drayton Bird. This man has forgotten more about copywriting than most of us have ever learned.
On this wild ride, we discuss:
- How Drayton got trained by the copywriter the Don Draper character was based on
- The weird things Drayton has done to make money, including selling fake paintings in Australia while living under a false name
- How Drayton's copywriting skills allowed him to travel the world with various women and then sold his agency to David Ogilvy
David Ogilvy said that nobody knows more about direct marketing than Drayton Bird, and after sharing the stage in Europe and this podcast episode, there's no doubt it's true.
Drayton's book is on Amazon or you can go to https://youdidwhat.co.uk and https://draytonbird.com.
Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/
