Drayton Bird
Geniuses Of Copywriting
Introduction
Brian cassan jena is a copywriter who has been at it for 50 years. He started out as a journalist and then went into advertising, but couldn't make any money. After seven years living under a false name, he decided on friends to start a direct marksing agency. Within three and a half years, they were the biggest direct marking agency in britain. And we were bought by oglevy mader, e wide creator of oglvy vodkopf. Now i'm working on my autobiography, which did you believe was coming out? Mainly because i can't believe some of things i've done all these years. I still bang
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