

Profound
John Willis
Ramblings about W. Edwards Deming in the digital transformation era. The general idea of the podcast is derived from Dr. Demming's seminal work described in his New Economics book - System of Profound Knowledge ( SoPK ). We'll try and get a mix of interviews from IT, Healthcare, and Manufacturing with the goal of aligning these ideas with Digital Transformation possibilities. Everything related to Dr. Deming's ideas is on the table (e.g., Goldratt, C.I. Lewis, Ohno, Shingo, Lean, Agile, and DevOps).
Episodes
Mentioned books

Apr 22, 2024 • 55min
S4 E9 - Bill Bellows - Unveiling the Spectrum of System Thinking Part 2
In the second episode of my two-part discussion with Bill Bellows, we explore the nuanced realms of quality management, variation, and integration, drawing from the rich legacy of W. Edwards Deming and Genichi Taguchi, and their profound impact on industries ranging from automotive to aerospace.Bill Bellows shares enlightening perspectives on the historical collaboration between Ford and Mazda, illuminating the stark differences in their approaches to quality and production. He discusses the importance of minding the gap, not just in terms of parts but in the broader context of integration and systems thinking. This episode delves into the philosophical underpinnings of quality management, touching upon the concepts of red pen and blue pen companies, and the significance of aiming for systemic improvements rather than mere compliance with specifications.The conversation extends beyond the specifics of automotive engineering, drawing parallels with software development, healthcare systems, and manufacturing processes. Bellows emphasizes the critical role of managing variation not just at the part level but as an integral part of a coherent system. This approach, he argues, is key to achieving superior quality, functionality, and customer satisfaction.You can find Bill Bellows LinkedIn here:https://www.linkedin.com/in/bill-bellows-218435/

5 snips
Apr 15, 2024 • 55min
S4 E8 - Bill Bellows - Unveiling the Spectrum of System Thinking Part 1
Bill Bellows discusses the nuances of system thinking in organizations, distinguishing 'Red Pen' vs 'Blue Pen' mentalities. He explores 'Me' vs 'We' dynamics and the collective impact of small details on teamwork. Through exercises and metaphors, Bellows emphasizes the importance of systemic perspectives for collaboration and continuous improvement.

Apr 9, 2024 • 1h 5min
S4 E7 - Dave Nave - Engineering Quality and Transformation with Deming's Legacy
In this episode of the Profound Podcast, I had the pleasure of engaging with Dave Nave, a multifaceted expert with a rich background in engineering, quality improvement, and business management consulting. Through his work and studies, Nave has delved deep into W. Edwards Deming's philosophies, applying these principles across various sectors with notable emphasis on manufacturing.Our conversation explored Nave's initial skepticism towards quality improvement methodologies and his transformative encounter with Deming's teachings. Nave vividly described his early career experiences, where he challenged the concepts of process variability and predictability, only to find empirical evidence that humbled his perspective. This journey led him to embrace Deming's methodologies, seeking further education and eventually contributing to quality improvement initiatives in the defense industry and beyond.Nave's experiences with the Deming Scholars MBA program at Fordham University stood out as a pivotal moment in his career. Immersed in Deming's teachings, he gained insights from esteemed professors and applied these lessons to real-world challenges. His anecdotes about the practical applications of Deming's principles, especially in the context of manufacturing assembly lines and quality control, were particularly enlightening.The conversation also touched upon the challenges and nuances of implementing quality improvement methodologies within organizations. Nave shared stories from his consulting work, highlighting the importance of systemic thinking and the pitfalls of siloed approaches to process improvement.Dave Nave's LinkedIn can be found below:https://www.linkedin.com/in/davenave/

Apr 2, 2024 • 53min
S4 E6 - Dr. Khai Minh Pham - Redefining Our Understanding of AI
In this episode of Profound, I talk with Dr. Khai Minh Pham, whose unique approach to artificial intelligence challenges conventional paradigms and opens new frontiers in AI research and application. Dr. Pham, with his extensive background in both medicine and artificial intelligence, shares his journey towards creating a distinctive AI framework that prioritizes knowledge over data, steering clear of the traditional data-centric methodologies that dominate the field.Dr. Pham recounts his early realization of the limitations inherent in human cognitive processes and how this propelled him to explore AI as a means to augment human memory and decision-making capabilities. Central to this episode is Dr. Pham's critique of the prevailing AI models that rely heavily on data processing and pattern recognition. He introduces his concept of "macro connectionist AI," a system that mimics human reasoning more closely by forming high-level knowledge representations rather than merely processing data inputs. This approach, according to Dr. Pham, not only enhances AI's problem-solving capabilities but also significantly reduces the computational resources required, challenging the current industry trend towards increasingly complex and energy-intensive AI systems.you can find Dr. Pham's LinkedIn below:https://www.linkedin.com/in/khai-minh-pham/

Mar 6, 2024 • 44min
S4 E5 - Richard Steele - Navigating Cultural Shifts with Deming's Philosophy
In this episode of the Profound Podcast, I engage in an insightful conversation with Richard Steele, founder and president of Peeker Services. We explore his journey from rebuilding locomotives to embracing W. Edwards Deming's principles, leading to a radical change in his company's management practices, particularly around performance appraisals and bonus systems. Steele shares transformative moments, like presenting his new pay program to the Detroit Deming study group, including Dr. Deming himself, and the eventual transition of his company into an employee-owned structure. The dialogue delves into the practical applications of Deming's theories in the workplace, the power of collective problem-solving, and the importance of fostering a culture of learning and adaptation. Finally, we take a look at some of Dick's critiques of Deming's Journey to Profound Knowledge.Steele's narrative demonstrates a successful integration of system thinking and the profound impact of shifting from traditional merit pay to a more inclusive and equitable model, redefining quality and performance metrics within his organization.Richard's LinkedIn can be found here:https://www.linkedin.com/in/richard-steele-6586477/

Feb 26, 2024 • 40min
S4 E4 - Bill Bellows - Unraveling Complexity in Safety and Quality Part 2
In part two of their discussion, John Willis engages in a deep dive with Bill Bellows on the multifaceted world of safety, quality, and systems thinking. Inspired by the pioneering work of Sydney Decker, Dr. Woods, and Erik Hollnagel, they explore the nuanced perspectives on safety and quality that transcend conventional understanding.John and Bill navigate the intricate connections between thoroughness, efficiency, and effectiveness, drawing parallels to the foundational principles of Deming and Ackoff. They dissect the Efficiency-Thoroughness Trade-Off (ETTO) principle introduced by Hollnagel, pondering its implications in the context of operational safety and quality management.The conversation further delves into Russ Ackoff’s insights on systems thinking, the DIKW (Data, Information, Knowledge, Wisdom) model, and the profound impact of understanding complex systems on improving organizational outcomes. Bill shares anecdotes from his experiences, illustrating the practical application of these concepts in real-world settings, including his work at Rocketdyne and with the Deming community.Bill's LinkedIn can be found here:https://www.linkedin.com/in/bill-bellows-218435/Show Notes: 1) Ackoff videos on Deming Cooperative, https://demingcooperative.org/ackoffvideos/2) Ackoff on DIKUW - article, https://faculty.ung.edu/kmelton/Documents/DataWisdom.pdf3) Ackoff on DIKUW - video, https://www.youtube.com/watch?v=MzS5V5-0VsA&t=21s 3) Deming and Ackoff - excerpts of Volume 21 of the Deming Library, ("A Theory of a System for Educators and Managers”),https://www.youtube.com/watch?v=2MJ3lGJ4OFo 4) Deming and Ackoff - transcript of full recorded of Volume 21 of the Deming Library ,https://ackoffcenter.blogs.com/ackoff_center_weblog/2011/04/a-converstaion-between-russell-ackoff-and-edward-deming.html5) Ackoff - Memories, https://www.amazon.com/Memories-Hardcover-Collectors-Russell-Ackoff/dp/09565379956) Ackoff - Differences That Make a Difference, https://www.amazon.com/Differences-that-Make-Difference-Distinctions/dp/1908009012/

17 snips
Feb 20, 2024 • 34min
S4 E3 - Bill Bellows - Navigating Organizations Through a Systems Lens Part 1
Bill Bellows discusses systemic thinking and organizational excellence, emphasizing interconnectedness within systems. He explores viewing organizations as whole systems and the ripple effects of changes. The episode delves into the philosophy of interconnectedness and quality thinking beyond superficial levels, highlighting the importance of systemic perspectives for organizational success.

Feb 10, 2024 • 30min
S4 E2 - Derek Lewis - Legacy of Quality Control Pioneers
A lively discussion about quality control pioneers like Walter Shewhart and W. Edwards Deming, with anecdotes, critiques, and appreciations. They explore the dynamics of recognition and credit in the field, contrasting perspectives on their contributions. Also, they discuss communication challenges in management dynamics, legacy reflections, and the contrasting mindsets of Deming and Juran.

6 snips
Feb 7, 2024 • 58min
S4 E1 - Adam Hawkins - Seeking Quality in the Digital Landscape
Digital quality expert, Adam Hawkins, and the host explore Deming's perspectives on quality, connecting SLOs to acceptable loss. They discuss variation, the red bead experiment, measuring quality in software, and the challenges of conveying Deming's ideas. Quality is contextual, varying across systems. They emphasize shared mental models for applying quality in the digital landscape.

10 snips
Jan 22, 2024 • 48min
S3 E9 - Bill Bellows - Genichi Taguchi and Quality - Part 2
Bill Bellows and Genichi Taguchi discuss the intersection of Deming's and Taguchi's quality philosophies in Japanese manufacturing. They delve into concepts such as precision, accuracy, variation, and fit in woodworking. They also explore the importance of systems thinking, understanding the consumer, and the influence of Deming and Taguchi on Toyota's quality practices.