

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Mar 11, 2024 • 28min
The Fusion of Branding and HR for Business Success | Ron Johnson | Managing Director and Co-founder, Blueprint Creative
In the ever-evolving business landscape, the synergy between branding and human resources has emerged as a powerful catalyst for success. At the forefront of this intersection is Ron Johnson, the distinguished Co-founder and Managing Director of Blueprint Creative. Join us on a journey through the dynamic realms of branding and HR as Ron Johnson shares his expertise, offering a nuanced understanding of how these two pillars collaborate to navigate the challenges of the modern business landscape.
[00:36] - About Ron Johnson
Ron is the Managing Director and Co-founder of Blueprint Creative.
He is the author of a book titled, “Tighten Your Shoelaces: How the World's Leading Companies Defend and Grow Their Brands During a Crisis.”

Mar 11, 2024 • 26min
The Power of the Idea Mindset in Leadership Development | Dr. Gary Crotaz | Executive Coach, Author, Keynote Speaker
In the ever-evolving landscape of leadership development, Dr. Gary Crotaz stands as a beacon of wisdom, guiding individuals toward unparalleled success through The Idea Mindset. It is a holistic approach that intertwines elements of identity, direction, engagement, and authenticity. Join us in unravelling the profound insights shared by Dr. Crotaz as he explores the shifts in leadership paradigms, the impact of technology on coaching, and the universal principles that underpin personal growth and success.
[00:38] - About Dr. Gary Crotaz
Dr. Gary is an Executive Coach and a keynote speaker.
He is the host of a podcast titled, “The Unlock Moment.”
He is an author of a book titled, “The Idea Mindset.”

Mar 9, 2024 • 27min
Transforming Trauma into Triumph | Dan Gordon, Executive Business Coach & Speaker, Dan Gordon Enterprise, LLC
In the competitive world of business, navigating through challenges and transforming setbacks into successes requires resilience, determination, and a profound understanding of oneself. In this insightful conversation, we delve into the remarkable journey of Dan Gordon, an esteemed Executive Business Coach and Speaker, who shares his profound insights on leadership, compassion, and personal transformation. From grappling with bankruptcy to empowering entrepreneurs worldwide, Dan's journey exemplifies the transformative power of embracing one's struggles and emerging stronger.
[00:36] - About About Dan Gordon
Dan is an executive business coach and a speaker.
His organisation is called Dan Gordon Enterprise

Mar 9, 2024 • 29min
Unknowability, Ego, and Truth: Vedanta and Quantum Science | Abha Sharma, Author, ‘Vediquant – Vedantic Truth in Quantum Science’, Life Coach
In a captivating discussion, author Abha Sharma delves into the intricate realms of Vedanta philosophy and quantum science. From unraveling the nature of the mind to probing the depths of truth and the concept of Maya, she navigates through the profound wisdom embedded in ancient scriptures and its resonance with modern scientific inquiry. Join us as we embark on a journey to comprehend the essence of unknowability, ego, and the pursuit of truth in the realms of Vedanta and quantum science.
About Abha Sharma
Abha Sharma is the author of a book titled ‘Vediquant – Vedantic Truth in Quantum Science’.
Abha is a personality development and soft-skills trainer.
She is also a life coach.

Mar 8, 2024 • 26min
Nuances of High Performance in Sports and Business | Dr. Kirsten Peterson | High-Performance Mindset Expert; Author
In this episode of “The Brand Called You,” Dr. Kirsten Peterson, a seasoned high-performance mindset expert and author, delves into the intricacies of achieving and sustaining high performance. With a background deeply rooted in Olympic sports psychology, Dr. Peterson shares her insights on the evolving landscape of performance psychology, the interplay between grit and mental health, and the crucial role of culture in fostering success. Join us as we explore the wisdom of Dr. Peterson's journey, unravelling the essence of high performance in both the athletic arena and the corporate world.
[00:34] - About Dr. Kirsten Peterson
Kirsten is a high-performance mindset expert and a performance psychologist with deep experience in the world of Olympic sports.
She is the author of a book titled, “When GRIT Is Not Enough.”

Mar 8, 2024 • 21min
The Art of Book Marketing | Stephanie Moon | Book Marketing Strategist
Embarking into the complex domain of book marketing, we delve into the nuanced strategies and creative pursuits embraced by seasoned professionals in the literary realm. Join us in this episode as Stephanie Moon, a seasoned book marketing strategist, imparts her insights, enriched by a wealth of experience in leading impactful campaigns. Throughout this exploration of the artistry entwined with book promotion, Stephanie's expertise unveils a dynamic fusion of experience and ingenuity, showcasing the essence that defines triumphant book marketing endeavours.
[00:34] - About Stephanie Moon
Stephanie is a Book Marketing Strategist.
With a track record of leading campaigns for New York Times Bestsellers and gaining coverage in Oprah's Holiday Favorite Things list, Stephanie brings a wealth of experience and creativity to crafting impactful brand and marketing campaigns.

Mar 7, 2024 • 35min
Unleashing Innovation By Experimenting | Claus Raasted, Overpaid Rockstar Consultant
In this episode of the Brand Called You, Claus Raasted, a consultant and keynote speaker, discusses lessons from live-action role-playing (LARPing) and how that background translates into expertise in innovating organizational culture. He touches on his LARPing business that eventually failed, leading to significant personal debt. From those experiences, he shares insights on turning failure into fuel, revealing your true self through experimenting with identity, connecting disparate worlds to spark creativity, the power of childlike curiosity and play, and more.
About Claus Raasted
Claus is the Director of The College of Extraordinary Experiences.
He is also the Chief Learning Officer at Academics Academy.
He is a keynote speaker and has authored 45 books.

Mar 7, 2024 • 30min
Religion, Humanity, and Learning | Akhil Gupta, Founder, Universal Enlightenment Forum; Fmr Chairman and Sr MD, The Blackstone Group(1)
In a captivating conversation with Akhil Gupta, founder of the Universal Enlightenment Forum (UEF) and former CMD of The Blackstone Group, we delve into the depths of religious commonalities and the mission of fostering human flourishing. Discover the insights behind Gupta's book, "Bridges Across Humanity," as he unveils the interconnectedness of religious teachings and the profound impact of embracing love, learning, and play in our lives.
00:32- About Akhil Gupta
Akhil is the Founder of the Universal Enlightenment Forum.
He is the former chairman and senior managing director of the Blackstone Group.
He's the author of the book ‘Bridges Across Humanity’

Mar 6, 2024 • 30min
Vision for Korean Reunification Explored | Dr. Michael Schluter | CBE, Author, ‘No Other Way to Peace in Korea? A Practical Path To Reunification’
In this episode of "The Brand Called You", Dr Michael Schluter, a distinguished author and peacebuilding expert, unravels his visionary perspective on Korean reunification as explored in his seminal work, "No Other Way to Peace in Korea?". Drawing from his extensive experience in international peacebuilding, Dr. Schluter articulates a strategic plan that transcends political boundaries. His narrative offers a comprehensive, hopeful, and pragmatic blueprint for a connected and harmonious Korean Peninsula, shedding light on the intricate layers that compose his vision for a united future.
[00:36] - About Dr. Michael Schluter
Dr. Michael is the President and Chief Executive Officer of the Relational Peace Building Initiatives.
He is the author of a book titled, “No Other Way to Peace in Korea? A Practical Path to Reunification”.

Mar 6, 2024 • 26min
Ever-Evolving Path of Diversity, Equity, and Inclusion | Zoë Papaikonomou | Investigative journalist; Co-author ‘Inclusion Marathon’
In this episode of “The Brand Called You,” we dive into the world of diversity, equity, and inclusion (DEI) with Zoë Papaikonomou, an accomplished investigative journalist from Amsterdam. Co-author of the thought-provoking book, "Inclusion Marathon," Zoë shares her journey, insights on common DEI misconceptions, strategies to handle resistance, and the evolving landscape of DEI in the Netherlands. Join us as we unravel key lessons for individuals and society, exploring the ongoing challenge of creating inclusive environments in a world that is far from a finish line.
[00:33] - About Zoë Papaikonomou
Zoë is an investigative journalist.
She is the co-author of a book titled, “Inclusion Marathon.”
Her work is focused on diversity, equity and inclusion.


