The Brand Called You Leveraging Competetive Intelligence for Strategy| Babette Bensoussan, The Decision-Making Maverick; Life, Leadership & Business Coach
In this episode of The Brand Called You, Babette Bensoussan, a decision-making expert, life, leadership, and business coach, and a specialist in competitive intelligence and strategy shares her journey from working in marketing for companies like Levi Strauss and Apple to starting her consulting practice. She emphasizes the importance of decision-making in entrepreneurship and leadership, highlighting common challenges such as biases and limiting beliefs. Bensoussan also explains her approach to coaching, focusing on cognitive behaviour and challenging clients' thought patterns. She discusses the role of competitive intelligence in understanding market dynamics, predicting trends, and supporting strategic decision-making. They cover topics such as ethical considerations in gathering competitive intelligence, utilizing information for strategic planning, and balancing the need for information with the risk of overload. Bensoussan emphasizes the importance of asking the right questions to drive effective decision-making and intelligence gathering.
00:34- About Babette Bensoussan
Babette is the Decision-Making Maverick.
She is a life leadership and business coach. She's also a competition and strategy specialist.
And she's the co-author of four best-selling books on business analysis.