In the ever-changing seas of business strategy under the guidance of esteemed academic Professor Jens F Meyer, one approach has consistently stood out for its ability to chart new courses and redefine industry landscapes: Blue Ocean Strategy. This innovative methodology has propelled organisations towards unexplored territories of market creation and growth. As we embark on this voyage of strategic discovery, Professor Meyer shares his invaluable insights, shedding light on the core principles, successful implementation strategies, and the transformative potential of Blue Ocean Strategy.
[00:40] - About Prof. Jens F Meyer
Jens F Meyer is a Professor and Lecturer, a Program Director and a Designer.
He is an Adjunct Professor at INSEAD in France.
He has been a member of the team that formulated the Blue Ocean Strategy.
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