The Renegade Lawyer Podcast

This is Chapter 7 of the free audio edition of Renegade Lawyer Marketing (Second Edition)—only on the Renegade Lawyer Podcast.In Part Two of this eye-opening series, Ben Glass takes you even deeper into the world of shady marketing deals, overpromised results, and expensive lead-gen schemes that cost lawyers thousands, with little to show for it.You’ll hear:A breakdown of a real lawsuit between a law firm and a popular legal marketing vendorWhy “link-building” and blog posts don’t matter if your website still sucksThe hidden costs of mismatched marketing messages (and how Ben’s firm lost thousands)Two questions to ask before you write a check to any marketing vendorWhy activity is not the same as accomplishment—and what to focus on insteadThis is a raw and real chapter every law firm owner needs to hear before buying leads or burning their next marketing dollar.📘 Get the book + bonuses at RenegadeLawyerMarketing.com 🎟️ Join us live at GLMSummit.comBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

This is Chapter 6 of the free audio edition of Renegade Lawyer Marketing (Second Edition)—only on the Renegade Lawyer Podcast.What’s the biggest danger to a small law firm? It’s not the bar. It’s not Google. It’s the marketing vultures.In this episode, Ben Glass exposes the shady pitches, scare tactics, and empty promises that fill your inbox—and distract you from the only thing that matters: real human relationships.You’ll hear:What a real-life spammy SEO pitch sounds like (and how Ben responded)The fatal flaw in marketing shortcuts—and how Google punishes themWhy Avvo’s rise (and its tactics) is a cautionary tale about building on rented landThe single most important asset in your law firm’s marketing—and how to protect itIf you’ve ever been told to “just buy more leads,” this one’s for you.📘 Get the book + bonuses at RenegadeLawyerMarketing.com 🎟️ Join us live this October at GLMSummit.comBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

This is Chapter 5 of the free audio edition of Renegade Lawyer Marketing (Second Edition)—only on the Renegade Lawyer Podcast.In this episode, Ben Glass tells the story of how one local bar president tried to shut down his presentation to young lawyers, less than 24 hours before he was scheduled to speak. Why? Because Ben believes lawyers should learn marketing. And some traditionalists can’t handle that.You’ll hear:What happened behind the scenes of Ben’s “almost-canceled” talkWhy most bar associations don’t support the real needs of solo and small firm lawyersA no-holds-barred rebuttal to bar leaders who fear LegalZoom, Avo, and online legal techWhat we can learn from LegalZoom and Amazon—if we’re willing to drop our egoAnd Ben’s renegade plan to fix lawyer wellness (hint: it’s not more CLE)This one’s part rant, part call to arms—and all truth.📘 Get the book + bonuses at RenegadeLawyerMarketing.com 🎟️ Join us live this October at GLMSummit.comBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

This is Chapter 4 of the free audio edition of Renegade Lawyer Marketing (Second Edition)—only on the Renegade Lawyer Podcast.In this chapter, Ben Glass tackles a hidden productivity killer that affects nearly every law firm owner: decision fatigue.Drawing on both personal experience and the work of psychologist Roy Baumeister, Ben explains how indecision, overthinking, and fear-based hesitation sap your energy—and cost you opportunity.You’ll hear:Why you must stop trying to make the “perfect” decision every timeHow quick decision-making builds momentum (and protects your sanity)What “scripting” is—and how it can change your week overnightWhy Ben no longer picks paint colors or chairs (and what that has to do with being a visionary)And how most lawyers are wasting their decision-making power on things that don’t move the needle📘 Want the book + bonuses? Visit RenegadeLawyerMarketing.com 🎟️ Join us live at GLMSummit.comBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

This is Chapter 3 of the free audio edition of Renegade Lawyer Marketing (Second Edition)—only on the Renegade Lawyer Podcast.If you're reacting to life instead of leading it, this chapter changes everything.In this episode, Ben Glass shares why developing a personal philosophy is essential to building a fulfilling law practice—and life. It’s not just mindset fluff. This chapter is about living deliberately, taking ownership of your path, and designing a life that works for you, your family, your team, and your clients.You’ll hear:Why reacting to life is a philosophy (just not a good one)The four questions every lawyer should reflect on dailyHow Ben uses thinking time to sharpen strategy and stay groundedWhy most lawyer conferences are full of misery—and what to do insteadThe power of masterminds and surrounding yourself with winners📘 Get the book + bonuses at RenegadeLawyerMarketing.com 🎟️ Join us live at GLMSummit.comBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

This is Chapter 2 of the free audio edition of Renegade Lawyer Marketing (Second Edition)—only on the Renegade Lawyer Podcast. In this episode, Ben Glass reads and expands on one of the most popular chapters from the book, tackling two persistent mistakes that keep lawyers stuck, stressed, and invisible:Being boring. If all your marketing screams “just another lawyer,” you’ll be forgotten—fast. Ben explains how to tell better stories, show up as a full human being, and become magnetic in your market (without dancing on TikTok).Keeping bad clients. Law school never taught you how to fire a client—but sometimes, it’s the most respectful thing you can do for your team. Ben shares when and how to do it with grace—and why fear-based decision-making has no place in your practice.You’ll also hear:How to use your personal story to become unforgettableThe difference between grace and tolerating abuseBen’s in-office tactic to train staff using real-time phone callsAnd why clients don’t deserve to take down your culture📘 Want the book + bonuses? Visit RenegadeLawyerMarketing.com 🎟️ Join us this October at GLMSummit.comBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

This is Chapter 1 of the free audio edition of Renegade Lawyer Marketing (Second Edition)—only on the Renegade Lawyer Podcast. In this chapter, Ben Glass pulls no punches as he lays out the very real threats solo and small firm lawyers face—from Big Law budgets to DIY legal tech, AI bots, shady marketers, and even state bar associations themselves.You’ll hear:Why yesterday’s marketing tactics don’t work anymoreHow lead-gen platforms are stealing your clients (and selling them back to you)What LegalZoom, Avo, and RocketLawyer don’t want you to knowAnd why the Bar isn’t coming to save you, and might be competing with you insteadThis isn’t fear-mongering—it’s fact. And it’s your call to build a business that thrives despite the noise, algorithms, and vultures.📘 Want the book + 3 bonuses? Go to RenegadeLawyerMarketing.com 🎟️ Join us live this October at GLMSummit.comBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

Welcome to the audio edition of Renegade Lawyer Marketing (Second Edition)—the guidebook for lawyers who want to build profitable practices without sacrificing their families, freedom, or sanity.In this episode, Ben Glass reads the first part of the book including:His message to young and future lawyers (“But what will we tell the kids?”)Why expensive law school is often a trapHow small firm lawyers can thrive by not doing what the big firms doAnd the philosophy behind Great Legal Marketing’s mission to help lawyers stop stealing time and money from their families📘 Want the physical copy of the book and three powerful bonuses? Get yours at RenegadeLawyerMarketing.com🎧 Listen now on Apple Podcasts or SpotifyBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

This isn’t a book for every lawyer.But if you’re a solo or small firm owner doing between $300K and $1M/year… and you’re starting to wonder if there’s more to life than 60-hour weeks and problem clients, this audio chapter is for you.In this episode, Ben Glass reads the first full section of Renegade Lawyer Marketing (Second Edition)—starting with the powerful pre-chapter, “Should You Buy This Book?”, and continuing through the acknowledgments and disclaimer.You'll hear:What makes this book different, and who it’s really forWhy most law schools teach you to build a life of burnoutHow Great Legal Marketing lawyers design a business that serves their family firstThe origin of GLM’s philosophy and its roots in Dan Kennedy’s teachings🎧 Listen now on Apple Podcasts or Spotify 📘 Get the book + bonuses at RenegadeLawyerMarketing.com 🎟️ Join us live at GLMSummit.comBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

Welcome to the Renegade Lawyer Podcast audio edition of Renegade Lawyer Marketing (Second Edition).In this quick kickoff episode, Ben Glass explains:Why he’s turning the book into a free audiobook seriesWhat you’ll get in each chapter (and why it’s more than just a reading)How this series will help you stop stealing time and money from your family—and build a practice that serves your lifeThis is the mindset shift law school didn’t give you—and the roadmap for building a joyful, profitable practice.🎧 Start here before diving into Chapter 1. 📘 Get the book + bonuses at RenegadeLawyerMarketing.com 🎟️ Join us in person at GLMSummit.comBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.