The Renegade Lawyer Podcast Ep. 175 - Inside the Mastermind: Playbook for Referrals, Direct Mail, and Author Authority
In this special behind-the-scenes episode of the Renegade Lawyer Podcast, Ben Glass shares highlights from a private Hero Mastermind meeting at Ben Glass Law HQ. Get a front-row seat as Ben walks through real marketing experiments, referral strategies, direct mail systems, book-building using AI, and how he's making an impact (and leads) with referee scholarships and ProVisors.
You'll learn:
- Why “networking” doesn’t work—and what to do instead
- How Ben uses personalized book mailings to build authority
- What’s working in his LTD referral pipeline (including a $45M under-management strategy)
- A sneak peek at “The Investor Report” mailed to LTD referral partners
- Why authoring books is still shockingly effective in 2025
- The mindset behind price objections and curated follow-up sequences
- How he's using ChatGPT to draft entire books and letters (real examples included!)
- A powerful strategy for inspiring young referees—and generating buzz for Ben Glass Law
This one is packed with real strategies you can steal.
Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com
What Makes The GLM Tribe Special?
In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.
One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.
There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.