The Renegade Lawyer Podcast Ep. 167 – Renegade Lawyer Marketing (Audio Book) – Chapter 8: The Truth About 800-Pound Gorillas
🎧 This is Chapter 8 of the free audio edition of Renegade Lawyer Marketing (Second Edition)—only on the Renegade Lawyer Podcast.
In the first edition of the book, Ben Glass claimed that big firms—the “800-pound gorillas”—don’t understand marketing. In this updated chapter, he confesses: he was wrong.
Today’s gorillas are smart, funded, and sophisticated. But that doesn’t mean you’re doomed.
You’ll hear:
- What the biggest PI firms believe about consumers (from an actual lawsuit)
- Why bus ads, billboards, and TikTok blitzes aren’t unbeatable
- How solo and small firms still win—without trying to be the biggest
- A pro tip list of tactical steps you can take to compete on your terms
- Why your mindset matters more than your marketing budget
📣 Shout-outs:
Big thanks to our friends at Nifty Marketing for sponsoring the Great Legal Marketing Summit—and for being one of the smartest digital teams serving lawyers today.
📘 Get the book + bonuses at RenegadeLawyerMarketing.com
🎟️ Join us live this October at GLMSummit.com
Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com
What Makes The GLM Tribe Special?
In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.
One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.
There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.