
Win The Content Game
Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?"
Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies myself in real time, sharing the successes, the stumbles, and everything in between.
Here are some topics covered in this podcast:
:bulb:How to get guests to promote your podcast with Kelly Mosser
:bulb:Making social media work while posting less with Katie Brinkley
:bulb:The missing piece in your coaching business with Chris Williams
:bulb:Mastering the art of podcast PR with Lauren Passell
:bulb:How to optimize your online brand for maximum SEO exposure with Jason Barnard
Got questions or your own tips and advice to share? Email me at hi@capsho.com
Let’s connect on LinkedIn https://www.linkedin.com/in/deirdretshien/
If you're interested in learning more about what I do, visit www.capsho.com
Get our free discoverability guide and 2 free episodes of Capsho: https://freegift.capsho.com/
Latest episodes

Mar 20, 2023 • 30min
52. How to optimize your online brand for maximum SEO exposure with Jason Barnard
If you're feeling frustrated and overwhelmed because your attempts to optimize SEO visibility through credibility and understanding are not garnering the results you expected, then this episode with Jason Barnard is for you.Check out the full show notes here: https://www.winthecontentgame.com/52You will learn:1. What Google needs to know about you to get you noticed2. How to optimize your podcast to be visible on Google3. About the credibility and understanding factors that Google uses to rank your content Jason Barnard, known as The Brand SERP Guy, is an expert in brand search and SEO. He helps brands and entrepreneurs craft and maintain a strong, impactful digital presence on Google.

Mar 13, 2023 • 18min
51. Content Dripping: How to turn strangers into listeners and listeners into leads
Are you overwhelmed with all the content you need to create? Find yourself posting just for the sake of it with no strategy? This episode will cover my Content Dripping Framework that is going to help you systematically build know like and trust with your audience using a simple but effective content creation and release strategy.Check out the full show notes here: https://www.winthecontentgame.com/51Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Mar 7, 2023 • 36min
50. 4 Tips to 7x your podcast ROI (even if it is a side hustle)
Struggling to find traction with your podcast? Rasean Hyligar, host of the Motivate Grind Succeed Podcast, shares his tips on how he broke through a 40-episode streak of zero downloads.You will learn:1. How Rasean Hyligar discovered his podcasting purpose and how to tap into yours.2. What to do to overcome podcast burnout and recharge your passion 3. Optimizing Your Podcast: The tips, tricks and techniques to reach a larger audienceCheck out the full show notes here: https://www.winthecontentgame.com/50Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Feb 28, 2023 • 25min
49. The HumAInity Era: How to use AI to fuel your creativity
If you consider the power of artificial intelligence is only in creating workflow efficiency, think again. In this episode, I go into how podcasting entrepreneurs can use AI to elevate their creativity when it comes to content creation. You will learn the philosophy behind Capsho 2.0, how it is set to revolutionize podcasting and best practice for using the full potential of AI to grow your podcast. Check out the full show notes here: https://www.winthecontentgame.com/49Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Feb 21, 2023 • 36min
48. Monetizing your podcast: 3 tips for getting an ROI with John Kiernan
Feeling stuck on your path to monetization? While there are no shortcuts to building a podcast audience and growing your authority to monetize your influence, John will show you how to make this path clearer and easier. John Kiernan is the Director of Customer Success at Podbean. He has extensive experience in the podcasting industry, having worked in sales, marketing, and customer success.Check out the full show notes here: https://www.winthecontentgame.com/48Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Feb 13, 2023 • 22min
47. Leveraging ChatGPT for Your Podcast
Have you been hearing all the hype about ChatGPT and wondering how to best use it for your podcast? In this episode I will share my own ChatGPT journey and show you how you can use AI to refine (not replace), structure, and amplify your podcast content creation!Check out the full show notes here: https://www.winthecontentgame.com/47Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Feb 6, 2023 • 26min
46. How High-Income Podcasters Use LinkedIn to grow their podcast with Kevin Chemidlin
Which social media channel gives you the biggest bang for buck when it comes to podcast growth? Based on the State of Podcast Marketing Report 2023, LinkedIn has the most underpriced attention and it’s where high-income podcasting entrepreneurs are focusing. In this episode with Grow the Show’s Kevin Chemidlin, you will learn exactly why LinkedIn is the place to be and how to use it to grow your podcast and increase your income.Check out the full show notes here: https://www.winthecontentgame.com/46Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Jan 30, 2023 • 34min
45. Unraveling Social Media with Katie Brinkley: How to Make it Work for Your Podcast
Are you overwhelmed by social media but know you need to be on it to grow your audience and your reach with your podcast? In this episode, you will learn how to make it work for you. My guest, Katie Brinkley is a 19-year veteran social media strategist who works with businesses to help them use social media to grow their podcasts and brands.Check out the full show notes here: https://www.winthecontentgame.com/45Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Jan 23, 2023 • 34min
44. Busting the biggest podcast growth myths with Dan Misener
Are you drowning in podcast growth advice and wondering what actually works and what are myths that have just been perpetuated? In this episode, I am joined by Dan Misener as he busts the 3 most common podcast growth myths. Dan Misener is a Co-Founder of Bumper, a podcast growth agency. He is an audio storyteller with nearly 20 years of experience, and has worked with hundreds of brands, networks, organizations, and institutions to increase their podcast success.Check out the full show notes here: https://www.winthecontentgame.com/44Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Jan 16, 2023 • 26min
43. Unlock your podcast's hidden potential to grow your email list
Learn how to use your podcast to grow your email list by offering bonus content and creating a funnel that compels your audience to join. Discover the value of audio lead magnets and building an engaged podcast community. Find out the steps to effectively utilize a podcast to expand your email list and engage with your audience.