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Win The Content Game
43. Unlock your podcast's hidden potential to grow your email list
Jan 16, 2023
Learn how to use your podcast to grow your email list by offering bonus content and creating a funnel that compels your audience to join. Discover the value of audio lead magnets and building an engaged podcast community. Find out the steps to effectively utilize a podcast to expand your email list and engage with your audience.
26:29
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Quick takeaways
- Creating bonus clips from podcast episodes can attract listeners to join your email list.
- Using content honey traps in show notes can entice listeners to access bonus content and join your email list.
Deep dives
Step 1: Creating a Bonus Clip
The podcast episode discusses the importance of creating a bonus clip from your podcast episode to attract listeners to join your email list. The host shares personal experiences of being afraid to email her list and losing subscribers, but also highlights the positive outcome of attracting the right audience by providing valuable bonus content. Examples of bonus clips include asking a separate question to a guest or extracting interesting segments from the episode. By offering bonus clips, the host was able to increase email subscribers and podcast downloads.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode