
Win The Content Game
Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?"
Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies myself in real time, sharing the successes, the stumbles, and everything in between.
Here are some topics covered in this podcast:
:bulb:How to get guests to promote your podcast with Kelly Mosser
:bulb:Making social media work while posting less with Katie Brinkley
:bulb:The missing piece in your coaching business with Chris Williams
:bulb:Mastering the art of podcast PR with Lauren Passell
:bulb:How to optimize your online brand for maximum SEO exposure with Jason Barnard
Got questions or your own tips and advice to share? Email me at hi@capsho.com
Let’s connect on LinkedIn https://www.linkedin.com/in/deirdretshien/
If you're interested in learning more about what I do, visit www.capsho.com
Get our free discoverability guide and 2 free episodes of Capsho: https://freegift.capsho.com/
Latest episodes

Dec 3, 2024 • 29min
141. The Future of Capsho and Win the Content Game
In this reflective episode, we pull back the curtain on our recent "Get More Clients from Your Content" summit and share our main learnings as well as providing a very exciting update on what is next with Capsho. Check out the full show notes here: https://www.winthecontentgame.com/141

Nov 25, 2024 • 34min
140. Mastering Your Zone of Fire to create Impactful Content with John Lee Dumas
In this eye-opening episode, I sit down with John Lee Dumas, the powerhouse behind Entrepreneurs on Fire, for a full breakdown of his most important learnings on crafting content that genuinely resonates and converts.Check out the full show notes here: https://www.winthecontentgame.com/140

Nov 18, 2024 • 30min
139. The 4-Post Formula for Attracting Your Ideal Clients on Social Media
Are you tired of feeling like you're shouting into the void on social media? Do you dream of turning those likes and comments into real business relationships? If so, you're in for a treat. In this episode, I sit down with the brilliant Katie Brinkley to uncover her game-changing 4-Post social media strategy.Katie, a true veteran in the social media space, has distilled years of experience into a simple yet powerful approach that promises to help you post less but grow more. It's so effective, we've even built it into Capsho!Check out the full show notes here: https://www.winthecontentgame.com/139

Nov 12, 2024 • 26min
138. How to Monetize Your Virtual Event with Jennie Wright
Ever wondered how to turn a virtual event into not just a list-builder but a money-making machine? You're in for a treat! In this episode, I sit down with Jennie Wright, a Virtual Summit and Marketing Expert, to go through her secrets for hosting a summit that boosts your email list while driving serious sales.Check out the full show notes here: https://www.winthecontentgame.com/138

Nov 4, 2024 • 29min
137. Why Your Thumbnails Make Roberto Blake Cry and How to Fix Them
Is your video content struggling to create real results? You're not alone. This is why I sat down with YouTube powerhouse Roberto Blake, who has over 600,000 subscribers, to uncover his proven strategies for creating videos that actually convert viewers into buyers.Check out the full show notes here: https://www.winthecontentgame.com/137

Oct 29, 2024 • 28min
136. Maximizing Visibility Without Breaking the Bank The Dollar a Day Technique
Are you tired of pouring money into ad campaigns with little to show for it? Or maybe you've never even considered paid ads because it seems a little too overwhelming? What if I told you there's a way to boost your visibility, engagement, and leads for just a dollar a day? I recently sat down with digital marketing expert Dennis Yu, Founder of Blitzmetrics, to uncover his time-tested strategy that has helped entrepreneurs of all stages get results from boosted content.Check out the full show notes here: https://www.winthecontentgame.com/136

Oct 17, 2024 • 28min
135. Gamify Your Podcast Growth Score Your Way to Increased Downloads
If you need a practical way to transform your podcast from more of a passion project into a force that draws clients to you, this is the episode for you.I sit down with Adam Schaeuble, the mastermind behind the Podcast First Marketing Framework as he shares his hard-won insights from years of trial and error, and how he cracked the code to turn listeners into loyal clients.Check out the full show notes here: https://www.winthecontentgame.com/135

Oct 14, 2024 • 27min
134. How to mobilize and monetize your community authentically with Stacey Lauren
Does building your community feel more like a chore than a thriving hub of engagement? You're not alone. Many entrepreneurs grapple with creating a space where their audience genuinely connects and interacts. But what if I told you there's a way to turn the crickets into genuine conversations?In this eye-opening episode, I sit down with Stacey Lauren, founder of Do The Thing and a master of fostering genuine connections, to share her wisdom on how to build a vibrant, engaged community. Check out the full show notes here: https://www.winthecontentgame.com/134

Oct 7, 2024 • 31min
133. Brussels Sprouts and Banana Phones How Quirks Create Memorable Content
In a world of efficiency, where everyone seems to be using the same tools and techniques, it's more crucial than ever to stand out and showcase your authentic self. That's why I'm excited to share this eye-opening conversation with Molly Mahoney, a leading voice in the AI space and social media marketing expert.Molly reveals her game-changing "VOICE" framework, designed to help you uncover your unique brand voice and avoid becoming what she calls an "AI zombie." Check out the full show notes here: https://www.winthecontentgame.com/133

Sep 30, 2024 • 24min
132. Turning Social Media Comments into Customers with Jenna Larson's Yellow Car Strategy
Many entrepreneurs pour their hearts into creating content and posting on social media only to feel like they're shouting into the void. But what if there was a way to transform those likes and comments into meaningful business relationships?In this episode, I sit down with Jenna Larson, CoFounder of GroupTrack CRM, to go into her secrets of social media conversion. She shares her proven strategies for finding, engaging, and nurturing your ideal clients (or as she calls them, your "yellow cars") on social platforms.Check out the full show notes here: https://www.winthecontentgame.com/132