
Win The Content Game
Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?"
Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies myself in real time, sharing the successes, the stumbles, and everything in between.
Here are some topics covered in this podcast:
:bulb:How to get guests to promote your podcast with Kelly Mosser
:bulb:Making social media work while posting less with Katie Brinkley
:bulb:The missing piece in your coaching business with Chris Williams
:bulb:Mastering the art of podcast PR with Lauren Passell
:bulb:How to optimize your online brand for maximum SEO exposure with Jason Barnard
Got questions or your own tips and advice to share? Email me at hi@capsho.com
Let’s connect on LinkedIn https://www.linkedin.com/in/deirdretshien/
If you're interested in learning more about what I do, visit www.capsho.com
Get our free discoverability guide and 2 free episodes of Capsho: https://freegift.capsho.com/
Latest episodes

Jan 9, 2023 • 26min
42. Building an authentic brand for your podcast with Mark Asquith
If you want your podcast to have an authentic brand that gets cut-through in an increasingly saturated market, then this episode with podcasting expert and entrepreneur Mark Asquith is for you. You will learn Mark’s unconventional audience attraction and growth strategy which he has honed over 10 years of podcasting himself and working with thousands of podcasters.Check out the full show notes here: https://www.winthecontentgame.com/42Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Jan 2, 2023 • 24min
41. The Marketing Secrets to High-Income Success in Podcasting
We share the most surprising findings from the State of Podcast Marketing Report with a deep dive into what high-income podcasters are doing differently to low-income podcasters. Check out the full show notes here: https://www.winthecontentgame.com/41Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Dec 26, 2022 • 29min
40. Growing your email list through artful automation with Kelsey Johnson
Are you a small business owner or content creator looking to grow your email list for your podcast? Have you been told to keep creating more content and find yourself spinning your wheels? Are you feeling nervous about relying solely on social media? Then this episode with Kelsey Johnson is for you!Check out the full show notes here: https://www.winthecontentgame.com/40Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Dec 20, 2022 • 30min
39. Monetizing Podcast Guesting: Christine McAlister's 3-Step Strategy
Christine McAlister walks us through her strategy of how to use podcast guesting to not only promote ourselves, but to leverage someone else's podcast to create organic content for our own profiles.Check out the full show notes here: https://www.winthecontentgame.com/39Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Dec 12, 2022 • 30min
38. Replay Episode (The Secret Hack to Get Instant Downloads of Your New Episode as Soon as You Promote It)
This episode is for you if you are feeling: > Frustrated by the lack of ROI you’re getting from recording and publishing your podcast (you’re not alone!)> Doubtful that repurposing your podcast episodes into clips to promote on social media is moving the dial (it isn’t!)> Unsure about how to get more listeners, leads and sales from your podcast Deirdre will cover her framework - Content Honey Traps 🍯 - that uses your podcast content to COMPEL your dreamiest clients to follow you from your social media to your podcast and to your conversion event… so that you have a consistent stream of buyers waiting to throw their credit cards at you!Check out the full show notes here: https://www.winthecontentgame.com/38Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Dec 5, 2022 • 41min
37. Replay Episode (How we made over $200k in our first year of podcasting!)
This is the story of how a podcasting newbie transformed her first business podcast into a lead generation machine, closing over $200K in her first year If your host Deirdre Tshien (recording at her dining table with a $53 microphone) can do it, you can too! This episode is about Deirdre’s secret system - Content Honey Traps 🍯 - that uses your podcast content to COMPEL your dreamiest clients to follow you from your social media to your podcast and to your conversion event… so that you have a consistent stream of buyers waiting to throw their credit cards at you! You will learn: The 7 Hour Rule underpinning the power of Content Honey Traps How (and the psychology behind why!) Content Honey Traps work4 Content Honey Trap Tools that High Ticket Coaches and Consultants like you can use for your podcast today Check out the full show notes here: https://www.winthecontentgame.com/37Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Nov 28, 2022 • 30min
36. How to build an engaged community for your podcast with Arielle Nissenblatt
If you're feeling frustrated that your efforts to create an engaged podcast community are not working and taking too much time, then this episode is for you!Arielle Nissenblatt shows us her top tips for how to build a community of loyal listeners for your podcast. Arielle Nissenblatt is the Head of Community and Content at SquadCast and Earbuds Podcast Collective.In this episode, you will learn the following:What does building community (buzzword aside) for your podcast really mean? How to start building a community that your listeners will actually resonate with Best-practice community building through real-life examplesCheck out the full show notes here: https://www.winthecontentgame.com/36Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Nov 21, 2022 • 22min
35. How to Repurpose Your Podcast for YouTube
Learn how to effectively repurpose your podcast content for YouTube and increase discoverability. Discover the three steps for repurposing podcast episodes on YouTube, including selecting a narrow topic and isolating a teaching point. Find out how to avoid pod fade and overwhelm by choosing the right social media channel. Learn how to optimize YouTube videos using Tube buddy's keyword explorer tool. Get a step-by-step process for repurposing podcast episodes for YouTube to grow your audience and build expertise.

Nov 14, 2022 • 30min
34. Ron Baetiong's 3-Step Strategy to Building a No. 1 Podcast
Ron Baetiong used the same approach startups take to turn his podcast idea into the number one podcast in the Philippines. In this episode, Ron will show you:1. The key things that make your podcast a category topper 2. How to validate your podcast positioning 3. The metrics you should use to benchmark your podcast's success Check out the full show notes here: https://www.winthecontentgame.com/34Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Nov 8, 2022 • 33min
33. The Email Marketing Strategy High-Income Earning Podcasters Use (That Lower-Income Earners Don't)
Do you want to know how to grow your podcast email list so that you always have fresh new listeners to share your podcast with? In this episode, you will learn the following:1. The importance of building an email list for your podcast (and why you shouldn’t rely on social media followings)2. The power of collaboration in growing your email list and how to leverage it 3. The 3 advanced strategies that will help you add hundreds of listeners to your email list at a time Check out the full show notes here: https://www.winthecontentgame.com/33Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here