Learn how to effectively repurpose your podcast content for YouTube and increase discoverability. Discover the three steps for repurposing podcast episodes on YouTube, including selecting a narrow topic and isolating a teaching point. Find out how to avoid pod fade and overwhelm by choosing the right social media channel. Learn how to optimize YouTube videos using Tube buddy's keyword explorer tool. Get a step-by-step process for repurposing podcast episodes for YouTube to grow your audience and build expertise.
Choose a narrow topic from your podcast episode that can stand alone and be visually engaging for YouTube.
Validate the keyword search for your chosen topic on YouTube to ensure there is an audience interested in it before creating your video.
Deep dives
Step 1: Record your episode and pick a specific topic to demonstrate
The first step in repurposing your podcast content for YouTube is to choose a very narrow topic from your episode that you can demonstrate. This topic should be something that can stand alone and be visually engaging. For example, you can choose a specific step or strategy discussed in your episode and create a visual demonstration or decision tree to teach it. The key is to isolate a small, teachable takeaway from your episode that can be presented effectively on YouTube.
Step 2: Validate the keyword search
Once you have chosen your topic, the next step is to validate whether people are searching for it on YouTube. To do this, you can use a tool like TubeBuddy's keyword explorer. Enter your chosen keyword or topic and TubeBuddy will provide a rating based on search volume, competition, and optimization chances. It will also offer related keyword searches that may help you refine your topic further. By validating the keyword search, you ensure that there is an audience interested in the topic before creating your YouTube video.
Step 3: Link your video back to your podcast episode
The final step is to link your YouTube video back to your podcast episode. This step is crucial to growing your podcast audience. You can simply mention in your video that there are additional steps or information available in the podcast episode and provide a link or reference to it. By linking the video to your podcast, you increase the chances of viewers engaging with your podcast content and potentially becoming new subscribers. Remember, the goal is not only to create valuable YouTube content but also to drive traffic and grow your podcast show.
Want to get your podcast on YouTube but stuck on how to do it effectively? I am sharing my 3 step strategy to repurposing your podcast content for YouTube, and getting discovered through keyword research.
Check out the full show notes here: https://www.winthecontentgame.com/35