
Win The Content Game
Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?"
Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies myself in real time, sharing the successes, the stumbles, and everything in between.
Here are some topics covered in this podcast:
:bulb:How to get guests to promote your podcast with Kelly Mosser
:bulb:Making social media work while posting less with Katie Brinkley
:bulb:The missing piece in your coaching business with Chris Williams
:bulb:Mastering the art of podcast PR with Lauren Passell
:bulb:How to optimize your online brand for maximum SEO exposure with Jason Barnard
Got questions or your own tips and advice to share? Email me at hi@capsho.com
Let’s connect on LinkedIn https://www.linkedin.com/in/deirdretshien/
If you're interested in learning more about what I do, visit www.capsho.com
Get our free discoverability guide and 2 free episodes of Capsho: https://freegift.capsho.com/
Latest episodes

Oct 31, 2022 • 36min
32. How to Grow Your Podcast Through Targeted Podcast Pitching with Kevin Chemidlin
Growing your podcast isn’t just about 1. Publishing more frequently 2. Creating more content 3. Constantly promoting your show. If you’re doing all of this and still not seeing exponential podcast growth, this episode will show you what you’re missing!Check out the full show notes here: https://www.winthecontentgame.com/32Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Oct 24, 2022 • 26min
31. How to use keyword research for your podcast
Part 2 of 3 of the most important marketing differences between high and low income earning podcasts - using keyword research to make your podcast even more discoverable Check out the full show notes here: https://www.winthecontentgame.com/31Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Oct 18, 2022 • 35min
30. How this Podcasting Chef went from 350 to 1700 downloads in a single month
Tired of seeing your podcast monthly downloads stagnate? Adam Lamb, Culinary Consultant & Podcaster, shares his 3 secrets on how he grew his episode downloads by 4x in only 1 month.Check out the full show notes here: https://www.winthecontentgame.com/30Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Oct 10, 2022 • 22min
29. How Top Earning Podcasters use their website to grow their show
Part 1 of 3 of the most important marketing differences between high and low income earning podcasts - having a website for your show. In this episode you’ll learn how podcasters can create a high-performing podcast website!Check out the full show notes here: https://www.winthecontentgame.com/29Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Oct 3, 2022 • 20min
28. How to Get A-List Guests on Your Podcast with Sarah St John
Trying to get A-list guests on your podcast? You've probably been told the best way is to just reach out to them and pitch for an interview. But if you've tried this, you know that it doesn't always work. Because there’s so much more to it! This episode will show you exactly what that is! Check out the full show notes here: https://www.winthecontentgame.com/28Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Sep 26, 2022 • 27min
27. How to track the sales generated from your podcast
Find out how to track how much your podcast generates in leads and sales with this easy guide. Check out the full show notes here: https://www.winthecontentgame.com/27Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Sep 19, 2022 • 34min
26. The Truth About Podcast Email Strategy with Britney Gardner
When you're trying to grow a podcast, email is key, and using the hook, line and sinker framework will help you write emails that get people to listen to your podcast. Check out the full show notes here: https://www.winthecontentgame.com/26Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Sep 12, 2022 • 28min
25. How Experts should use Artificial Intelligence to grow their podcasts
To AI but how?! That is the question. And this episode has the answer! You will learn how experts who podcast should be using it to further fuel their originality and cement their expertise! Check out the full show notes here: https://www.winthecontentgame.com/25Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Sep 5, 2022 • 33min
24. How to avoid Pod Fade with PodPros Founder Alex Sanfilippo
Alex San Fillipo started PodPros to help podcasters avoid Podfade and succeed in the industry, but found that the path to success is full of its own challenges.Check out the full show notes here: https://www.winthecontentgame.com/24Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Aug 29, 2022 • 24min
23. The Email Hack for Doubling Your Podcast Downloads
Curious about how else to grow your podcast? Emailing your list is an underused short-cut but you’ve got to do it the right way! In this episode you will learn:1. The evergreen framework to writing a killer promotional email for your podcast episode2. The domino effect of your email subject line and how to make it work for you3. How to use storytelling to build relatability with your audienceCheck out the full show notes here: https://www.winthecontentgame.com/23Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here