
Win The Content Game
Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?"
Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies myself in real time, sharing the successes, the stumbles, and everything in between.
Here are some topics covered in this podcast:
:bulb:How to get guests to promote your podcast with Kelly Mosser
:bulb:Making social media work while posting less with Katie Brinkley
:bulb:The missing piece in your coaching business with Chris Williams
:bulb:Mastering the art of podcast PR with Lauren Passell
:bulb:How to optimize your online brand for maximum SEO exposure with Jason Barnard
Got questions or your own tips and advice to share? Email me at hi@capsho.com
Let’s connect on LinkedIn https://www.linkedin.com/in/deirdretshien/
If you're interested in learning more about what I do, visit www.capsho.com
Get our free discoverability guide and 2 free episodes of Capsho: https://freegift.capsho.com/
Latest episodes

Aug 22, 2022 • 29min
22. How to Name Your Podcast with Power and Clarity with Dr. Michelle Mazur
If you're feeling stuck with your podcast messaging and aren't sure how to move forward, then this episode is for you! You will learn: 1. Michelle Mazur's journey from academia to entrepreneurship, and how her research background informs her brand messaging work today. 2. The Three Word Rebellion messaging framework, and how it can be used to name a podcast.3. The importance of clear and consistent messaging for businesses, and how to create a compelling argument for your work.Check out the full show notes here: https://www.winthecontentgame.com/22Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Aug 16, 2022 • 27min
21. The simple hack to make your podcast audiograms work on social media
Are you creating and posting audiograms to promote your podcast on social media, only to get next to no engagement? In this episode, I break down the simple 3-step hack I’ve been using to increase views and engagement on the repurposed podcast content I post on social media.Check out the full show notes here: https://www.winthecontentgame.com/21 Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Aug 8, 2022 • 16min
20. The 3 Easy Steps to Level Up Your Podcast Audio Quality with Dan Hughley
Do you feel overwhelmed by all the (excuse the pun) noise, when it comes to editing the audio of your podcast episode? Then this episode is for you! You will learn: 1. Why audio quality is important for growing your podcast2. The easiest way to get great audio quality for your episode 3. How to simplify the process of audio engineeringCheck out the full show notes here: https://www.winthecontentgame.com/20Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Aug 1, 2022 • 27min
19. The Secret to Avoiding Obscurity with your Podcast
Are you feeling frustrated and exhausted because your podcast just isn't getting the traction you want? Even when you do all of the things? Podfade may be coming for you. Check out this episode for the secret to crushing obscurity for your podcast!Check out the full show notes here: https://www.winthecontentgame.com/19Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

4 snips
Jul 25, 2022 • 30min
18. The 3 Secrets to Creating Raving Fans for Your Podcast with Pat Cheung
Trying to build a community for your podcast listeners? Stop. There is one crucial step you’re missing: creating and activating your raving fans first. In this episode, you will learn: 1. The difference between a raving fan and a community (and why you need raving fans first) 2. How to create raving fans for your podcast3. The secret to activating your passive listenersCheck out the full show notes here: https://www.winthecontentgame.com/18Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Jul 19, 2022 • 32min
17. The 3 Steps to Ending Your Podcast Episode with Confidence
Do you find your podcast episodes are a little rushed? Awkward? Lackluster? I'm sharing the solution on how to be confident, clear, and magnetic in your ending so that your listener takes the exact action you want them to right away! Check out the full show notes here: https://www.winthecontentgame.com/17Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Jul 11, 2022 • 30min
16. How to make the most of Podcast Movement (as an introvert) with Jared Easley
Is your podcasting journey feeling a little lonely and disconnected from not having a community? Do you feel stuck on how to get your first (or next) collaboration? Then this episode with Jared Easley, Co-Founder of Podcast Movement, is for you! Check out the full show notes here: https://www.winthecontentgame.com/16Resources:Try Capsho for free here!Get $75 off your ticket to Podcast Movement here! Get the Show Notes for exclusive episode insights and resources here

Jul 5, 2022 • 31min
15. The Only Way to Monetize a Podcast With a Small Audience
When it comes to making money from your podcast, have you ever been told that you need a giant audience with at least 5,000 downloads per episode before you can even think about monetizing? In this episode, I break down a different way that works especially well for small audiences!Check out the full show notes here: https://www.winthecontentgame.com/15Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Jun 27, 2022 • 25min
14. Should your podcast be on YouTube?
If you're an expert who podcasts wondering whether being on YouTube will actually get your podcast more visibility, then this episode is for you. In it, I show you how to decide if your podcast should be on YouTube and if so, how to do it the right way. Check out the full show notes here: https://www.winthecontentgame.com/14Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Jun 21, 2022 • 29min
13. How to Growth Hack live events for your podcast
If you're an expert who podcasts AND you’re planning to attend a networking event or conference where your potential clients are going to be… then you’re sitting on an unknown goldmine of explosive podcast growth! In this episode, I share my exact process that’ll set you up to get maximum ROI on the next live event you attend! Check out the full show notes here: https://www.winthecontentgame.com/13Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here