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Win The Content Game
46. How High-Income Podcasters Use LinkedIn to grow their podcast with Kevin Chemidlin
Feb 6, 2023
26:08
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Quick takeaways
- LinkedIn provides underpriced attention for podcast growth and income increase.
- High download numbers are not necessary for podcast monetization; niche audiences and strategic approaches are key.
Deep dives
LinkedIn's Surprising Impact on High-Income Podcasters
High-income podcasters have found success attributing their growth to LinkedIn, a platform often overlooked in the podcasting world. Despite conventional wisdom focusing on platforms like TikTok and Instagram, LinkedIn offers underpriced attention that allows podcasters to connect with a professional audience more effectively. The data reveals a significant discrepancy in LinkedIn usage between high and low-income podcasters, highlighting the strategic importance of targeting specific platforms for audience engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode