
Win The Content Game
Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?"
Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies myself in real time, sharing the successes, the stumbles, and everything in between.
Here are some topics covered in this podcast:
:bulb:How to get guests to promote your podcast with Kelly Mosser
:bulb:Making social media work while posting less with Katie Brinkley
:bulb:The missing piece in your coaching business with Chris Williams
:bulb:Mastering the art of podcast PR with Lauren Passell
:bulb:How to optimize your online brand for maximum SEO exposure with Jason Barnard
Got questions or your own tips and advice to share? Email me at hi@capsho.com
Let’s connect on LinkedIn https://www.linkedin.com/in/deirdretshien/
If you're interested in learning more about what I do, visit www.capsho.com
Get our free discoverability guide and 2 free episodes of Capsho: https://freegift.capsho.com/
Latest episodes

May 30, 2023 • 19min
62. How to use the Secret Sauce of Reciprocity for Explosive Podcast Success
Does the idea of networking and building relationships with other podcasters leave you feeling skeptical? Are you tired of throwing money at paid ads and still not seeing growth in your podcast? If this sounds familiar, it's time to shift your focus. In this episode, we'll explore the S-word that actually leads to organic growth and untapped opportunities for your podcast through connections. Check out the full show notes here: https://www.winthecontentgame.com/62Resources:Try Capsho free for 2 episodes here!Get the Show Notes for exclusive episode insights and resources here

May 23, 2023 • 21min
61. Why Guests don't promote episodes and how to be the exception with Kelly Mosser
As a podcast host, have you ever had a guest who refused to share the episode? Sucks right? In this episode, Podcasting Powerhouse and the Podcast Guest Whisperer, Kelly Mosser, shares the top reasons why guests don't share, and offers her unique approach to helping you and your guests get the most out of every interview. Check out the full show notes here: https://www.winthecontentgame.com/61Resources:Try Capsho free for 2 episodes here!Get the Show Notes for exclusive episode insights and resources here

May 16, 2023 • 24min
60. Finding Growth in Entrepreneurship Challenges in Podcasting with Alex Sanfilippo
Join my conversation with fellow podcasting software founder, and dear friend, Alex Sanfilippo for a candid discussion about the pressures, the stresses and the fulfillment that comes with building game changing software experiences to serve independent podcasters and change their lives.Check out the full show notes here: https://www.winthecontentgame.com/60Resources:Try Capsho free for 2 episodes here!Get the Show Notes for exclusive episode insights and resources here

May 8, 2023 • 23min
59. Transform Your Coaching Business with Podcast Guesting with Chris Williams
Chris Williams shares his unique approach to making sales without relying on traditional one-on-one sales calls. Find out all the details on how to build connection that you can easily (i.e. non-sleazily) leverage into sales.Check out the full show notes here: https://www.winthecontentgame.com/59Resources:Try Capsho free for 2 episodes here!Get the Show Notes for exclusive episode insights and resources here

May 2, 2023 • 37min
58. Revitalize Your Podcast Strategy: How to break through Progress Plateaus
Feel like you’re doing everything to promote and market your show but growth feels a little stagnant? This episode will walk you through a framework to identify the next level of growth for your podcast!Check out the full show notes here: https://www.winthecontentgame.com/58Resources:Try Capsho free for 2 episodes here!Get the Show Notes for exclusive episode insights and resources here

Apr 24, 2023 • 27min
57. Upgrading Your Podcast Trailer with Arielle Nissenblatt
The first few minutes of an episode is crucial because if you are not drawing in your listeners with an effective podcast trailer, that is a huge missed opportunity. Arielle Nissenblatt is providing the answer for how to create captivating previews that will keep your fans wanting more! Discover how to craft compelling audio teasers that will attract and engage your audience to keep listening.Check out the full show notes here: https://www.winthecontentgame.com/57Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Apr 18, 2023 • 30min
56. The Advanced Niching Tip for Boosting your Podcast SEO & Sales
If you're feeling frustrated by not getting cut through with your podcast content even if you've followed all the tips out there to define your niche, then this episode is for you!Check out the full show notes here: https://www.winthecontentgame.com/56

Apr 10, 2023 • 28min
55. Master the art of Podcast PR with Lauren Passell
Have you ever heard this about PR Strategies for podcasting? That working with influencers is too expensive, that a press release is the only way to get media attention, or that you need a huge budget to get meaningful results? Lauren Passell is here to share PR Strategies that actually work for podcasters who want to grow their audience.Check out the full show notes here: https://www.winthecontentgame.com/55Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Apr 3, 2023 • 45min
54. The Realities of Tech Entrepreneurship: Lessons Learned from the Capsho 2.0 Launch
My Co-Founders, Ash Clarke and Bona Rai, join me in this candid conversation about the launch of Version 2 of our AI-powered software, Capsho. We reflect on the overwhelming pressure from unexpected delays and share our key learnings from the experience of building and shipping a whole new product in under 8 weeks. Check out the full show notes here: https://www.winthecontentgame.com/54Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here

Mar 28, 2023 • 32min
53. Podcast Guesting: How to create a Win-Win-Win
If you are someone who interviews guests on your podcasts as a way to grow your show but aren’t quite getting the results you thought you would, this episode is for you. You will learn how to create a win-win-win situation for your guest that makes it authentic, easy and beneficial for them to share your show. Check out the full show notes here: https://www.winthecontentgame.com/53Resources:Try Capsho for free here!Get the Show Notes for exclusive episode insights and resources here