
Win The Content Game
Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?"
Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies myself in real time, sharing the successes, the stumbles, and everything in between.
Here are some topics covered in this podcast:
:bulb:How to get guests to promote your podcast with Kelly Mosser
:bulb:Making social media work while posting less with Katie Brinkley
:bulb:The missing piece in your coaching business with Chris Williams
:bulb:Mastering the art of podcast PR with Lauren Passell
:bulb:How to optimize your online brand for maximum SEO exposure with Jason Barnard
Got questions or your own tips and advice to share? Email me at hi@capsho.com
Let’s connect on LinkedIn https://www.linkedin.com/in/deirdretshien/
If you're interested in learning more about what I do, visit www.capsho.com
Get our free discoverability guide and 2 free episodes of Capsho: https://freegift.capsho.com/
Latest episodes

Aug 8, 2023 • 26min
72. The new YouTube SEO Strategy for Podcasters that Google loves
Learn how podcasters can reach a wider audience on YouTube by creating YouTube segments. The hosts discuss leveraging YouTube as a platform and optimizing titles and descriptions. They also cover the importance of identifying and validating the question for YouTube SEO. Additionally, they emphasize the strategy of telling a quick story to provide value and build connection. Recap of the three steps to optimize YouTube videos for podcasters is provided, along with a tease of an upcoming episode on audio-only YouTube videos.

Aug 1, 2023 • 28min
71. How this Podcaster turned his side hustle into a profitable business
If you have been tirelessly promoting your podcast on various social media platforms without any results, chances are you have not thought about listener migration. Join my conversation with Capshovian JR Sparrow on how he cracked the code when it comes to turning social media strangers into listeners. Check out the full show notes here: https://www.winthecontentgame.com/71

Jul 25, 2023 • 38min
70. The Secrets to Short-Form Video for Podcast Promotion
Discover the secrets to creating scintillating social media clips for podcast promotion. Understand the challenges of creating short-form videos and get tips on how to be purposeful and strategic. Learn how to create engagement and increase listenership through short form videos. Introducing CAPSHAW, an AI copywriter for podcasters. Select the right clips for video promotion and drive specific actions. Create effective clips with a clear call to action and improve overall engagement.

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Jul 18, 2023 • 32min
69. The 3D Formula for a Profitable Podcast Brand with Tonya Eberhart
Do you want to stand out in a saturated space and attract the right listeners, partners and collaborators? Join my conversation with personal branding expert Tonya Eberhart, for her 3D Formula on how to establish a profitable personal brand that sets you apart and brings in the ideal clients and partners you desire. Check out the full show notes here: https://www.winthecontentgame.com/69

Jul 11, 2023 • 48min
68. The 3 Questions every Entrepreneur needs to ask themselves: A Capsho Case Study
Are you entering a new stage or season of business? Join my Capsho Co-Founder Bona and I for a candid and vulnerable discussion about how we navigated our most recent level up. We share the 3 questions every entrepreneur should ask themselves to ensure they are on the right path to growth.Check out the full show notes here: https://www.winthecontentgame.com/68Resources mentioned in this episode 💻 Try Capsho free for 2 episodes hereCapsho is an AI-powered podcast marketing content writer that creates an episode title, description, podcast website content, social media captions, emails, blog posts, LinkedIn article and YouTube description AND curates a selection of quotes from your episode. All with a simple upload of your episode audio or video file.💬 Leave me a message here❤️ Loved this episode? Leave us a review and rating here Connect with Deirdre: Instagram | Facebook | YouTube | Twitter | LinkedIn

Jul 3, 2023 • 25min
67. Crafting Engaging Narratives from Anecdotes: The Practical Guide to Podcast Storytelling with Juliet Hahn
Many podcasters struggle to effectively connect with their audience because of storytelling techniques (or lack thereof) that fall flat. Instead of building trust, they may overwhelm their listeners with excessive information or fail to evoke the emotions necessary for a genuine connection. This can lead to a lack of engagement and a sense of disconnect between the podcaster and their audience. If you feel like you’re in this group, it is important to understand the power of storytelling and how to do it the right way so that you can build trust and connect deeply with your audience.Check out the full show notes here: https://www.winthecontentgame.com/67Resources:Try Capsho free for 2 episodes here!Get the Show Notes for exclusive episode insights and resources here

Jun 27, 2023 • 40min
66. The 3 simple steps I took to grow my podcast visibility by 20%
Something we don’t talk about enough is the strategy to get you discovered INSIDE a podcast player app like Apple podcasts. And there is even less info available on how to go about implementing that strategy. This episode is changing that, Get the 3 specific things that drive your in-app podcast ranking and a live walkthrough of what I did to increase my visibility for this podcast by 20% in a few short weeks.Check out the full show notes here: https://www.winthecontentgame.com/66Resources:Try Capsho free for 2 episodes here!Get the Show Notes for exclusive episode insights and resources here

Jun 19, 2023 • 27min
65. The Definitive Guide to Podcast Player Visibility with Alexis Hue
Are you struggling to get your podcast noticed in podcast players like Apple Podcasts and Spotify? Voxalyze co-founder Alexis Hue goes into detail on the 4 most important things that actually affect how your podcast ranks inside the podcast player.Check out the full show notes here: https://www.winthecontentgame.com/65Resources:Try Capsho free for 2 episodes here!Get the Show Notes for exclusive episode insights and resources here

Jun 12, 2023 • 34min
64. Mastering the Narrative Podcast Style with Dave Jackson
If you are feeling like listener engagement on your podcast is starting to suffer and you are looking for another approach, this conversation with podcasting OG Dave Jackson is for you. We cover the narrative style podcast - what it is, what makes it so powerful and how you can implement it for your podcast. Check out the full show notes here: https://www.winthecontentgame.com/64Resources:Try Capsho free for 2 episodes here!Get the Show Notes for exclusive episode insights and resources here

Jun 5, 2023 • 29min
63. Everything you need to know about Podcasting 2.0 with Daniel J. Lewis
Are you a podcaster who wants to stay ahead of the podcasting game? In this interview with Daniel J. Lewis, we delve into Podcasting 2.0 to help you navigate the exciting changes happening in the world of podcasting and what it means for you. Check out the full show notes here: https://www.winthecontentgame.com/63Resources:Try Capsho free for 2 episodes here!Get the Show Notes for exclusive episode insights and resources here