Content, Briefly

Hila Bouzaglou, founder of Shelf, a South African agency specializing in niche content, discusses wealth of knowledge in complex industries. She reveals innovative strategies for nurturing subject matter expertise among writers. The conversation dives into how AI tools enhance writing quality, allowing for client-specific clarity. Hila also shares insights on cultivating a strong team culture, even in remote settings, and tackling industry challenges with a strategic approach to client engagement.

Kasey Fleisher Hickey, Senior Director of Brand and Content at Attentive, shares her expertise in content strategy and brand building. She discusses the importance of prioritization in daily tasks and the overlap between content and brand identity. Kasey dives into strategies for impactful marketing during major retail events like Black Friday, emphasizing proactive collaboration across teams. She also touches on the role of AI in enhancing customer engagement and the need for brands to create memorable experiences in a competitive landscape.

Tommy Walker, Founder of The Content Studio, dives into the findings from his "State of (Dis)Content" survey, revealing the emotional hurdles and industry challenges faced by marketers. He discusses the impact of AI on content creation and the importance of balancing innovation with creative autonomy. Tommy highlights the pivotal role of leadership buy-in for team productivity and satisfaction. Expect insights on audience research, evolving industry dynamics, and the need for strategic thinking in the discontented landscape of content marketing.

Signup for Superpath Pro here → https://www.superpath.co/ And use code "ericdoty" to knock 20% off.************************In this episode of Content Briefly, we've discussed with Eric Doty about his new role as Head of Community at Superpath, relaunching Superpath Pro, one-on-ones for pro members, and all the fascinating things we’re working on.This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).************************Timestamps:00:00 Intro03:12 Eric Doty becomes Head of Community at Superpath.05:42 Existing plans and transitioning to the Superpath Pro tier.08:33 What’s included in Superpath Pro?10:28 Building connections through the community. 12:27 Superpath’s courses series.13:58 Upcoming initiatives.15:08 Building software. 16:24 Enjoy the launch of Superpath Pro.17:52 Outro************************Useful Links:https://www.linkedin.com/in/edoty/https://superpath.co************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Jessi Craige Shikman, Editor at First Round Capital, dives into a decade of excellence with insights into the First Round Review. She shares strategies for crafting compelling content that empowers writers and drives collaboration. Jessi discusses the balance between maintaining a distinct voice while leveraging AI in their workflow. Learn how content strategy varies between venture capital and SaaS, and discover the challenges and triumphs of nurturing writers through personalized feedback and editing processes.

In this episode of Content Briefly, we've interviewed Hailley Griffis, Head of Communications and Content at Buffer, and discussed how communications and content intersect at Buffer, the legacy of Buffer's content marketing program, and more.This episode is brought to you by our friends at SHUFFLL.************************Timestamps:00:00 Intro 02:58 Who's Haley Griffis?03:14 Haley's background.04:52 Transition from PR to content.08:27 Buffer's culture of transparency.13:37 Challenges and opportunities of maintaining a large blog.17:50 Adaptable content strategy.20:56 Low-performing content and audience engagement.21:54 Content tracking and reporting.24:54 Net new content and multimedia.29:54 Buffer's hall of fame articles.33:30 Learn more about Hailley and Buffer and get in touch.35:04 Outro************************Useful Links:https://www.linkedin.com/in/hailleygriffis/https://buffer.comhttps://www.hailleygriffis.com/https://www.makework.work/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Jakub Rudnik, the Head of Content & SEO at Softr, shares insights from his journey from journalism to leading content marketing for a no-code platform. He explores innovative strategies for marketing versatile products, focusing on user personas and long-term engagement. Jakub discusses the transformative power of no-code tools, their accessibility, and how they enhance user experiences. Additionally, he highlights effective content marketing approaches, including the importance of measuring content success and leveraging user-generated content.

Becky Lawlor is the Founder and Chief Research & Content Officer at Redpoint, specializing in B2B content and original research. She dives into the vital role of original research in shaping thought leadership and influencing buyer decisions. The conversation highlights the rise of data-driven content and the challenges of balancing gated versus open access to research. Becky also discusses the impact of AI on content creation, emphasizing the importance of human oversight while leveraging technology to enhance research efficiency.

In this episode of Content Briefly, we’ve interviewed Ray Mina, VP of Marketing at Freshpaint, and discussed the long sales cycle at Freshpaint, the role of content in sales cycles, handling content during changes, and more.************************Timestamps:00:00 Intro01:36 Who is Ray Mina and What is Freshpaint?02:39 The challenges of CDPs in healthcare.03:53 The tightrope of healthcare marketing without breaking rules.05:15 Fast-tracking the sales cycle in a compliance-driven market.06:48 Building trust through content in regulated marketing environments.08:39  Creating legally sound content for specialized markets.10:24 The impact of strategic content choices at Freshpaint.15:27 Integrating content, partnerships, and events for healthcare marketing.18:07 Strategic storytelling and measurement in content marketing.22:08 Proving marketing value before brand building.23:30 Content leadership in times of change.25:44 Learn more about Ray and Freshpaint and get in touch. ************************Useful Links:https://www.linkedin.com/in/raymina/https://www.freshpaint.io/https://info.freshpaint.io/freshpaint-5-newsletterhttps://www.superpath.co/blog/episode-26-freshpaint-a-content-strategy-crash-course-with-mark-rogers************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Kisha Velazquez, Web Content Manager at Fordham University School of Law, and discussed how she came into content marketing from entrepreneurship, how she uses content SEO to attract visitors, and more.************************Timestamps:00:00 Intro03:25 Who is Kisha Kisha Velazquez?03:55 Kisha’s background.07:22 Going into content marketing with an entrepreneurship background.09:58 Acquiring customers (in this case law students) at Fordham University School of Law.11:48 Day-in-the-life as a web content manager at Fordham.15:42 What goes into making the Fordham website accessible.17:02 Engaging subject matter experts for content marketing material.19:56 The type of web pages we publish at Fordham.21:47 How we approach SEO marketing.22:42 Domain authority and page ranking.24:50 Workflows and work-life balance working for a startup vs an established brand.29:23 The transition from startup to academic setting.31:07 Recent initiatives at Fordham.32:14 Learn more about Kisha and Fordham University School of Law and get in touch.33:15 Outro************************Useful Links:Website: https://www.fordham.edu/school-of-law/Kisha on LinkedIn: https://www.linkedin.com/in/kishavelazquez/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.