Content, Briefly First Round Review: Jessi Craige Shikman on 10 years of excellence
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Sep 23, 2024 Jessi Craige Shikman, Editor at First Round Capital, dives into a decade of excellence with insights into the First Round Review. She shares strategies for crafting compelling content that empowers writers and drives collaboration. Jessi discusses the balance between maintaining a distinct voice while leveraging AI in their workflow. Learn how content strategy varies between venture capital and SaaS, and discover the challenges and triumphs of nurturing writers through personalized feedback and editing processes.
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First Round Review's History
- Jessi Craige Shikman has worked at First Round Capital for over six years.
- First Round Review, their content platform, was launched in 2013 and aims to be "HBR for startups meets The New Yorker."
Early Strategy of First Round Review
- First Round Review's 2013 launch was unique for its focus on long-form content and expert interviews.
- It aimed to provide helpful advice for founders, differentiating itself from personal partner blogs common at the time.
Content Strategy Focus
- First Round Review prioritizes people-driven content, focusing on evergreen advice from founders and builders.
- They maintain relevance by seeking new angles and insights, rather than chasing short-lived trends.