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First Round Review: Jessi Craige Shikman on 10 years of excellence
Sep 23, 2024
Jessi Craige Shikman, Editor at First Round Capital, dives into a decade of excellence with insights into the First Round Review. She shares strategies for crafting compelling content that empowers writers and drives collaboration. Jessi discusses the balance between maintaining a distinct voice while leveraging AI in their workflow. Learn how content strategy varies between venture capital and SaaS, and discover the challenges and triumphs of nurturing writers through personalized feedback and editing processes.
29:31
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Quick takeaways
- First Round Review emphasizes the creation of evergreen content that builds trust with founders through high-quality, insightful articles and resources.
- The integration of various content formats, including podcasts and articles, enhances audience engagement and allows for broader reach of valuable insights.
Deep dives
Brand Building Through Content
The First Round Review primarily aims to establish itself as a knowledgeable and supportive entity in the world of startup investments. This approach focuses on creating relevant content that resonates with founders, positioning the firm as a desirable partner in their fundraising efforts. The strategy underscores a commitment to long-term engagement rather than temporary sales tactics, as the goal is to build trust and awareness within the entrepreneurial community. Such a brand-building strategy has allowed First Round to cultivate a lasting influence in the content marketing sphere since its inception in 2013.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode