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8min chapter
First Round Review: Jessi Craige Shikman on 10 years of excellence
Content, Briefly
Harnessing the Power of Content for Business Growth
This chapter explores the vital role of content in business development, emphasizing its impact on growth strategies and audience engagement. The speakers discuss the importance of email in communication, the challenges of managing extensive content libraries, and the need for diverse content formats to connect with audiences. They also address the evolution of their content strategy to include video, adapting to the preferences of younger founders while maintaining quality and brand voice.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode