In this episode of Content Briefly, we've interviewed Hailley Griffis, Head of Communications and Content at Buffer, and discussed how communications and content intersect at Buffer, the legacy of Buffer's content marketing program, and more.

This episode is brought to you by our friends at SHUFFLL.

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Timestamps:

00:00 Intro

02:58 Who's Haley Griffis?

03:14 Haley's background.

04:52 Transition from PR to content.

08:27 Buffer's culture of transparency.

13:37 Challenges and opportunities of maintaining a large blog.

17:50 Adaptable content strategy.

20:56 Low-performing content and audience engagement.

21:54 Content tracking and reporting.

24:54 Net new content and multimedia.

29:54 Buffer's hall of fame articles.

33:30 Learn more about Hailley and Buffer and get in touch.

35:04 Outro

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Useful Links:

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Buffer: Hailley Griffis on the intersection of comms and content