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Shelf: Hila Bouzaglou is solving the subject matter expertise problem
Oct 21, 2024
Hila Bouzaglou, founder of Shelf, a South African agency specializing in niche content, discusses wealth of knowledge in complex industries. She reveals innovative strategies for nurturing subject matter expertise among writers. The conversation dives into how AI tools enhance writing quality, allowing for client-specific clarity. Hila also shares insights on cultivating a strong team culture, even in remote settings, and tackling industry challenges with a strategic approach to client engagement.
33:28
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Quick takeaways
- Writers must cultivate deep subject matter expertise to create high-quality, tailored content that adds value for clients.
- The agency's proactive client acquisition model, characterized by tailored outreach and thorough discovery calls, strengthens relationships and enhances content creation.
Deep dives
The Importance of Expertise in Niche Content
Content marketers face significant challenges due to the complexities inherent in niche industries. It's essential for writers to cultivate deep subject matter expertise to produce high-quality content tailored for specific sectors. The speaker emphasizes that writers should aim to understand topics better than the CEOs of their clients' companies, setting a high bar for knowledge acquisition. This rigorous approach allows the team to address the intricate details that competitors may overlook, thereby adding value through well-informed content.
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