In this episode of Content Briefly, we've interviewed Hila Bouzaglou, Founder of Shelf, and discussed the specialization in niche content (e.g., supply chain), building a company culture, tackling difficult content topics, and more.
This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/).
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Timestamps:
00:00 Intro
02:44 Who is Hila Bouzaglou?
03:26 Hila’s background.
05:35 The origins of Shelf.
06:44 Solving the challenge of subject matter expertise.
09:35 The customer lifecycle at Shelf.
12:44 Building subject matter expertise internally.
15:42 Where do they find writers?
18:43 Practical application of AI in research for content writing.
23:13 Quality assurance for produced content.
25:36 The team dynamics at Shelf.
30:47 Building the muscle by doing hard work.
32:48 Learn more about Hila and Shelf and get in touch.
33:10 Outro
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Useful Links:
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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