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20min chapter
Shelf: Hila Bouzaglou is solving the subject matter expertise problem
Content, Briefly
Niche Content Creation and Expertise
This chapter delves into the journey of building a specialized content creation business, highlighting the importance of subject matter expertise in marketing. The discussion covers the transition from journalism to business, detailing how the company Shelf addresses complex industry needs through in-depth knowledge acquisition. It emphasizes the strategic approach to client engagement, writing specialization, and the balance between AI tools and human insight in creating effective content.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode