Hila Bouzaglou

Hila Bouzaglou, founder of Shelf, a South African agency specializing in niche content, discusses wealth of knowledge in complex industries. She reveals innovative strategies for nurturing subject matter expertise among writers. The conversation dives into how AI tools enhance writing quality, allowing for client-specific clarity. Hila also shares insights on cultivating a strong team culture, even in remote settings, and tackling industry challenges with a strategic approach to client engagement.