Content, Briefly Softr: Jakub Rudnik on how to market a product with infinite use cases
Sep 9, 2024
Jakub Rudnik, the Head of Content & SEO at Softr, shares insights from his journey from journalism to leading content marketing for a no-code platform. He explores innovative strategies for marketing versatile products, focusing on user personas and long-term engagement. Jakub discusses the transformative power of no-code tools, their accessibility, and how they enhance user experiences. Additionally, he highlights effective content marketing approaches, including the importance of measuring content success and leveraging user-generated content.
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From Journalism to Content Marketing
- Jakub Rudnik's career began in journalism before transitioning to content marketing.
- He worked at G2, Scribe, and ActiveCampaign, gaining diverse experience.
Accidental SEO Learning
- G2's early content strategy involved database inputs and site architecture, unknowingly teaching Jakub SEO principles.
- This experience proved valuable for later roles involving programmatic SEO.
Softr's Key Features and Use Cases
- Softr allows granular content control and customization down to the block level.
- Client portals are a key use case, enabling self-service and long-term customer retention.