Mortgage Marketing Expert

This is the first of an episode series that I'm going to start doing throughout the next few months where we bring in a few top producers from companies and ask how they became top producers in the industry. Number one in the series is top producers from my current company Mason-McDuffie Mortgage: Tom Parke, Kathy McAlpine and Victor Romero We take time to talk about the value of starting and growing a database of customers and Realtors, keeping up with the changes in the industry, how to solidify relationships in a virtual world without in-person contact, and the importance of getting to the customer first. CHECK OUT MGIC's Loan Officer Hub: bit.ly/2NNgGKA JOIN the MME TEXT COMMUNITY: 214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW. MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.

In this episode I get to interview a guy I've been bumping into on social media for years, David Krichmar aka Dave Your Mortgage Guy. He and I talk about how to scale a personal brand on social media, the best ways to navigate a busy mortgage environment, and the importance of focusing long-term. David Krichmar has been in the mortgage industry since 2001 and is an award-winning Mortgage Banker with Legend Home Lending, AKA Dave Your Mortgage Guy. Dave is a Top Producer, he's written national articles and interviewed been interviewed by major media outlets including Fox Business. CHECK OUT MGIC's Loan Officer Hub: bit.ly/2NNgGKA JOIN the MME TEXT COMMUNITY: 214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW. MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.

In this episode I have a fun conversation with content expert, Kate Bradley Chernis. She and I talk about how to take long-form "pillar" content and break it down into smaller pieces of "micro" content to use on social media and across your marketing platforms, as well as the most efficient ways to create marketing content to build your business. Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to instantly transform podcasts, videos and any online news articles or blogs into dozens of social posts that are automatically pre-vetted to resonate with your target audience. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years. Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She's also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. For a Free Demo & 10% OFF of Lately, go to: bit.ly/2Bse16w JOIN the MME TEXT COMMUNITY: 214-225-5696. And if you are enjoying the podcast, please take a second and LEAVE US A REVIEW. MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.

In this episode I get to talk with a good friend of mine, and talented digital marketer, Ben Smidt. He and I take some time to talk about how originators can minimize time and maximize value, as well as the digital and social media marketing strategies that originators need to be focusing on right now. Ben Smidt serves as MGIC's Digital Strategy Director. He leads corporate development and management of MGIC's digital marketing strategy across the enterprise. This includes establishing a clear vision for all digital marketing initiatives and providing strategic direction for the company's digital and social media marketing efforts. His primary goal is to increase brand awareness and improve user experience (UX). CHECK OUT MGIC's Loan Officer Hub: bit.ly/2NNgGKA JOIN the MME TEXT COMMUNITY: 214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW. MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.

In this episode I chat with Certified Mortgage Banker, Leora Ruzin. We talk about the collaboration between operations and sales, and how that can help you scale your business, as well as marketing ideas for educating home buyers and Realtors. Leora Ruzin, CMB is Director of Real Estate Lending at Valley First Credit Union & Managing Editor of Mortgage Women Magazine. She has been in mortgage lending for 13 years and holds the designation of "Certified Mortgage Banker' from the Mortgage Bankers Association. Leora is an advocate for common-sense mortgage lending practices and is passionate about advances in first-time homebuyer and low-to-moderate income lending programs. Leora holds an Associate's degree in Accounting, a Bachelor's Degree in Business Management, and is a veteran of the United States Army. She lives in Modesto, CA with her husband and daughter. JOIN the MME TEXT COMMUNITY: 214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW. MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.

In this episode I interview Denise Donoghue, or as most people know her, The Mortgage Nerd. We talk about how to embrace your true self in branding, bonding with clients through the power of videos, and how a sense of humor will always be appealing and approachable. Denise Donoghue, aka the Mortgage Nerd, is a top-producing originator with Thrive Mortgage. She has been voted one of D magazines top mortgage professionals for 4 straight years. She is a top 1% originator in the US, as well as a Certified Mortgage Planner. In 2006, Denise received her Series 6 and Series 63 investment licenses so that she could further help clients position themselves in a better financial position. She's a native Texas and graduate of Texas A&M and lives in the Dallas area. Special Offer for FREE lead connections with our podcast partner BUNDLE, go to: bundleloan.com/loan-officer/mme Check out the Loan Officer Hub: bit.ly/2NNgGKA Watch the Mortgage Nerd & Mortgage Geek webinar: https://bit.ly/3gai71E JOIN the MME TEXT COMMUNITY: 214-225-5696. And if you are enjoying the podcast, please take a second and LEAVE US A REVIEW. MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.

In this episode I interview the top real estate agent in Alabama, Ricky Carruth. We talk about strategies to create new referral partner relationship, working with top producing Realtors, and how staying consistent and persistent over time is ALWAYS how you win. Ricky Carruth is the top real estate agent in Alabama. He started speaking, writing and coaching in 2017 through his "Zero to Diamond" free real estate coaching company with a mission to reduce the failure rate in the real estate industry by bringing awareness that it's not about the deal, it's about the relationship. Ricky is the No-Pressure Agent. Born and raised on the Gulf Coast, Ricky has been selling real estate since he was 20 years old. Starting his career in 2002, he has been through this roller coaster of a market and back. After tons of life lessons of ups and downs, Ricky has emerged as the #1 agent on the Gulf Coast since 2014. His dedication to his clients, hard work ethic and market knowledge are his key attributes that have place him a step ahead of the rest. Special Offer for FREE lead connections with our podcast partner BUNDLE, go to: bundleloan.com/loan-officer/mme If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW on Apple Podcasts or whatever platform you listen on. MME is a founding member of the Industry Syndicate Podcast Network – download the Industry Syndicate mobile app NOW in Apple & Google app stores.

In this episode I have a very relevant conversation about gifts with Michael Athens. We talk about how mortgage & real estate professionals can use gifts to create an amazing customer experience and build long-term relationships, as well as how to use them to wow potential clients & partners. Michael Athens has spent the last ten years helping Realtors and Lenders increase their reviews referrals and raving fans through intentional client appreciation. Michael specializes in long-term branding solutions, client follow-up, sphere management, making powerful connections and seeking out and recruiting talented people, along with a wide range of other sales and business concepts. Michael is consistently in the top 20 of his industry and has performed at a high level in a wide range of business environments and roles. For more info, go to: www.retentiongifts.com Special Offer for FREE lead connections with our podcast partner BUNDLE, go to: bundleloan.com/loan-officer/mme If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW on Apple Podcasts or whatever platform you listen on. MME is a founding member of the Industry Syndicate Podcast Network – download the Industry Syndicate mobile app NOW in Apple & Google app stores.

In this episode I have one of my favorite marketing discussions to date with fellow podcaster Bradley Flowers. We talk about the lesser known tactics for mortgage & real estate professionals to focus their marketing efforts on – including a unique LinkedIn strategy, the re-emergence of blogs, and of course podcasting. Bradley Flowers is a nationally recognized Insurance Agency Owner & Marketing Enthusiast. He runs the day to day operations at Portal Insurance in Mobile, Alabama, which specializes in shortening the home buying process as it relates to insurance. Although he is a part of the insurance industry, Bradley's first love is marketing, with 98% of his new business coming from social media. In 2019 Portal Insurance was named the "Agency for the Future" by Safeco Insurance for the Southeast United States. Bradley is the co-host of the "Insurance Guys Podcast" a marketing podcast that is arguably the #1 podcast in the insurance industry which has featured guests like Gary Vaynerchuk and others. Special Offer for FREE lead connections with our podcast partner BUNDLE, go to: bundleloan.com/loan-officer/mme If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW on Apple Podcasts or whatever platform you listen on. MME is a founding member of the Industry Syndicate Podcast Network – download the Industry Syndicate mobile app NOW in Apple & Google app stores. 44xr9rm9

In this episode I have a fun branding & content conversation with Raquel Borras. We discuss how to establish an emotional connection with your audience in your content, as well as how to engage with, and attract engagement from, social media posts. Raquel is the Chief Excitement Officer of True To You Branding. Her passion is to help you bring to life a personal brand that is "true to you"! Raquel's expertise in social media and branding started with LinkedIn, where she studied other social media moguls and influencers. Because of her love for people and talent for audience engagement, her social media presence continues to increase very quickly. Raquel believes that bringing valuable content, authenticity and vulnerability to your social media is the key to gaining a strong following and presence. Special Offer for FREE lead connections with our podcast partner BUNDLE, go to: bundleloan.com/loan-officer/mme If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW on Apple Podcasts or whatever platform you listen on. MME is a founding member of the Industry Syndicate Podcast Network – download the Industry Syndicate mobile app NOW in Apple & Google app stores. 44xr9rm9