Mortgage Marketing Expert

In this week’s episode, we invited back my good friend Brittany Hodak to discuss the new generations homebuyers and their impact on the mortgage marketing.  We also discuss how to become the lender of choice by understanding how to differentiate yourself, as well as what to automate to make sure your database stays engaged. Brittany Hodak is an international keynote speaker and award-winning entrepreneur. She is widely regarded as the go-to source on customer engagement and retention. She has been invited to speak to organizations across the world including American Express, WeWork, Inc. and the United Nations. She has published more than 350 thought-leadership articles for media including Forbes, Adweek, and Success, and has been featured on CNBC, Bloomberg, NBC, CBS and Shark Tank. Brittany co-founded, scaled, and successfully exited The Superfan Company, a fan engagement company whose roster included Walmart, Disney, Amazon, Luke Bryan, Katy Perry, and more under her eight-year leadership. She has been named to Advertising Age’s 40 Under 40 list, Inc.’s 35 Under 35 list, and Billboard’s 30 Under 30 list.  Check out here website: www.BrittanyHodak.com Take 5 minutes to explore MGIC’s Loan Officer Hub: bit.ly/2NNgGKA Join the MME Text Community:  214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW.  MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.

This episode is a short presentation that I gave during my company's Virtual Sales Summit in early October. I talk about how to create and increase relevance with a target audience and your social circle or sphere of influence.  I share some stats around who the majority of mortgage borrowers are in 2020, as well as where their attention is and how to attract some of it to you. I also give some tactical examples of things you can do in Q4 to set yourself up for 2021. Take 5 minutes to explore MGIC’s Loan Officer Hub: bit.ly/2NNgGKA JOIN the MME TEXT COMMUNITY:  214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW.  MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.

In today’s episode I get to interview Neal Schaffer, a leading authority on helping innovative businesses through digital transformation and social media marketing strategy, influencer marketing, and social selling initiatives. We talk about his recently published book "The Age of Influence" that is redefining digital influence and the ways businesses can leverage influencers and use of them daily. Neal Schaffer is the Founder of the digital marketing consultancy PDCA Social.  He also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, he is a popular keynote speaker and has been invited to speak about digital media on four continents in more than a dozen countries.  He is also the author of four books on social media. Check out Neal's Maximize Your Social Influence podcast for weekly marketing inspiration. Join the MME Text Community:  214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW.  MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.

In this episode, I get to discuss some of the biggest marketing benefits you have over your competition with the one and only Carl White.  He takes one of the best-known elements in the industry, our database, and turns it up a notch by giving specifics on how to get the most out of the best opportunities we have, our past clients. Carl White is the Founder of The Mortgage Marketing Animals and the host of the top podcast for loan officers, Loan Officer Freedom. For more than 20 years Carl has helped thousands of loan officers implement proven marketing strategies by sharing how to drastically increase production & income while working only 32 hours per week. He is currently the branch manager of one of the largest branches in the nation. Connect with Carl in his Facebook Group 'Loan Officer Deal Desk' Take 5 minutes to explore MGIC’s Loan Officer Hub: bit.ly/2NNgGKA Send us a text to join the MME Community:  214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW.  MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.

I'm excited to share this special bonus episode where my fellow Industry Syndicate co-founder Dustin Brohm and I interview Todd Duncan, creator of Sales Mastery. Industry Syndicate has teamed up with Todd Duncan for Sales Mastery, the longest running event in the mortgage industry.  For the first time ever the Sales Mastery event is happening VIRTUALLY on September 16-18, 2020. In this episode Todd shares some incredible wisdom about how real estate and mortgage professionals should structure their business for profitability and efficiency, not just arbitrary numbers or goals. Todd shares how Sales Mastery has had over 100,000 attendees through the years, and why it's had such a huge positive impact on everyone who's attended. CLICK HERE to get discounted tickets to Sales Mastery, a discount only available through the Industry Syndicate. Discounted Sales Mastery tickets: http://www.industrysyndicate.com/salesmastery If you are enjoying the podcast, please take a second and LEAVE US A REVIEW.  MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.

In this episode I sit down with another technology entrepreneur, Nate Joens.  We talk about converting more leads through automated follow-up, how to create more authentic automation, and the importance of systemizing your lead follow up process. Nate Joens is the Co-Founder and CEO of Structurely, the leading conversational artificial intelligence (AI) lead nurture and qualification product for real estate agents, loan originators and other sales and marketing teams.  Nate has been a featured speaker on Inman, published in NAR Magazine, industry podcasts, and hosts theisaradio.com podcast. Join the MME Text Community:  214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW.  MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.

In this episode I interview a technology entrepreneur and recent mortgage borrower, Matthew Black.  We talk about how to create a relevant mortgage experience, the best way to balance price and value, and using technology to replace yourself and automate the process. Matthew Black is the Founder and CEO of Mav. With 15 years in tech, he cut his teeth developing some of the world's first social networking sites for MTV and Viacom, then DoubleClick, which was acquired by Google.  As a 2X startup founder, he coined his path as a Hackerpreneur - hacking growth and building products that users love. At Mav, Matthew works with Fintech companies looking to leverage automated texting to acquire and nurture customers. Join the MME Text Community:  214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW.  MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.

In this episode I talk with two tech entrepreneurs Spencer Dusebout and Brannon Lee.  They are two of the founders of Daily AI, which is a CRM that is changing the way mortgage and real estate professionals contact, follow-up and communicate with clients and referral partners. Spencer Dusebout is an avid entrepreneur and relentless learner at heart. At 16 Spencer co-founded the nonprofit Hands 4 Others, which helped bring clean water to over 300,000 people in 17 countries around the world. He has also started several tech companies spanning lead generation, artificial intelligence, and customer resource management tools. His most recent venture is Daily AI, an intuitive and powerful tool to manage daily sales tasks Brannon Lee Chavez’s entrepreneurial mindset has been focused on the Real Estate and Mortgage Industries since 2012. He holds degrees in Mathematics, Marketing, and Business from the University of Nevada, Las Vegas. After obtaining his real estate license an To get a FREE demo of Daily AI go to:  dailyai.io/ JOIN the MME TEXT COMMUNITY:  214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW.  MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.

This is the first of an episode series that I’m going to start doing throughout the next few months where we bring in a few top producers from companies and ask how they became top producers in the industry. Number one in the series is top producers from my current company Mason-McDuffie Mortgage: Tom Parke, Kathy McAlpine and Victor Romero We take time to talk about the value of starting and growing a database of customers and Realtors, keeping up with the changes in the industry, how to solidify relationships in a virtual world without in-person contact, and the importance of getting to the customer first. CHECK OUT MGIC’s Loan Officer Hub:  bit.ly/2NNgGKA JOIN the MME TEXT COMMUNITY:  214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW.  MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.

In this episode I get to interview a guy I've been bumping into on social media for years, David Krichmar aka Dave Your Mortgage Guy. He and I talk about how to scale a personal brand on social media, the best ways to navigate a busy mortgage environment, and the importance of focusing long-term. David Krichmar has been in the mortgage industry since 2001 and is an award-winning Mortgage Banker with Legend Home Lending, AKA Dave Your Mortgage Guy.  Dave is a Top Producer, he’s written national articles and interviewed been interviewed by major media outlets including Fox Business. CHECK OUT MGIC’s Loan Officer Hub:  bit.ly/2NNgGKA JOIN the MME TEXT COMMUNITY:  214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW.  MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.