091 Influence & Engagement  with Neal Schaffer

In today’s episode I get to interview Neal Schaffer, a leading authority on helping innovative businesses through digital transformation and social media marketing strategy, influencer marketing, and social selling initiatives. We talk about his recently published book "The Age of Influence" that is redefining digital influence and the ways businesses can leverage influencers and use of them daily. Neal Schaffer is the Founder of the digital marketing consultancy PDCA Social.  He also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, he is a popular keynote speaker and has been invited to speak about digital media on four continents in more than a dozen countries.  He is also the author of four books on social media. Check out Neal's Maximize Your Social Influence podcast for weekly marketing inspiration. Join the MME Text Community:  214-225-5696 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW.  MME is a founding member of the Industry Syndicate Podcast Network - download the Industry Syndicate mobile app in Apple & Google app stores.