Commercially Speaking Podcast- Commercial Real Estate Investing That Entertains

How do you turn fearless canvassing into a multi-million-dollar real estate portfolio? In this episode of Commercially Speaking, Bo and Timmy Barron sit down with Beth Azor, the “Canvassing Queen,” to explore her remarkable journey in commercial real estate. Beth shares her secrets to prospecting success, breaking gender barriers in the CRE industry, and building wealth as an investor. With decades of experience as a leasing agent, property owner, and mentor, Beth delivers invaluable advice for brokers, landlords, and aspiring investors alike. Key Takeaways: How to master canvassing to fill vacancies and increase property value Why women are underrepresented in CRE investing and how to change it Lessons learned from Beth’s first deal and her rise to industry legend The power of networking, resilience, and creativity in real estate 🎧 Listen now on Spotify, Apple Podcasts, or YouTube for this inspiring conversation with a true CRE trailblazer! Resources Mentioned: Learn more about Beth’s workshops: azoracademy.com Women Investor Wednesdays Podcast: Available Here **GET YOUR VIRTUAL EA TOADY: https://**www.superpowershq.com/commerciallyspeaking The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: https://www.massimo-group.com Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT: https://www.stdb.com/ OUR NEWSLETTER : https://subscribe.wgbarron.com/?utm_source=newsletter_share 00:00:00 - Start 00:02:59 - Beth Azor, The Canvassing Queen 00:07:07 - Beth’s 1st Deal 00:10:22 - Whatever You Know, Things Can Change 00:11:38 - Read The Documents 00:14:17 - Give It Up For $1,000,000? 00:19:00 - Don’t Say No For The Prospect 00:19:55 - Women Investor Wednesdays 00:22:30 - The REAL Reason Women Don’t Invest 00:24:42 - Other Reasons Women Don’t Invest 00:27:03 - Women’s Real Estate Summit {(https://www.azoracademy.com/) 00:29:39 - What Should The Men Know? 00:35:08 - Using Your Social Capital 00:36:05 - Start Talking About Money! 00:41:50 - Canvassing Secrets 00:44:45 - Never Ask For The Owner! 00:46:30 - Boots On The Ground While Sliding Into The DMs 00:50:43 - Get Straight To The Point 00:54:12 - Can You Teach Fearlessness? 00:58:58 - Let’s Not Gloss Over It Works 01:01:39 - Alex and Mario 01:06:48 - Hijos 01:08:28 - Pop Quiz

Michael Hieronymus, founder of Duck Ridge Realty, dives into how AI is revolutionizing commercial real estate analysis and strategy. He discusses tools like Perplexity and Agent.AI that are transforming market analysis and workflow automation. Michael emphasizes the Rhodes framework for effective AI prompting and the benefits of using AI in lease abstraction and underwriting. He also touches on the potential of tokenization and blockchain technology in reshaping asset management. Get ready for innovative insights that could change the way you approach real estate!

**GET YOUR VIRTUAL EA TOADY: https://**www.superpowershq.com/commerciallyspeaking The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: https://www.massimo-group.com Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT: https://www.stdb.com/ OUR NEWSLETTER : https://subscribe.wgbarron.com/?utm_source=newsletter_share Thinking about selling an investment property but worried about hefty taxes? In this episode of Commercially Speaking, Bo and Timmy Barron are joined by 1031 Exchange expert James Bean to demystify one of the most powerful tools in commercial real estate. James breaks down the essentials of 1031 tax-deferred exchanges, how they work, and why they’re a game-changer for real estate investors looking to defer taxes and grow their wealth. From key rules to common myths, this episode is packed with insights to help you make smarter investment decisions. Key Takeaways: The 5 essential rules of a successful 1031 Exchange How to identify properties within the 45-day timeline The difference between like-kind exchanges and other strategies Creative ways to build multi-generational wealth using 1031s 🎧 Don’t miss this deep dive into a cornerstone of real estate investing! Listen now on Spotify, Apple Podcasts, or YouTube. Resources Mentioned in the Episode: Jame’s YouTube Channel: Best 1031 Online Jame’s website: https://www.best1031online.com Jame’s Phone (805)-779-1031 RSVP to our LIVE Ai Episode with Michael Hironimus via youtube: https://www.youtube.com/live/D7_SSfIRCn8 The link to call in during the LIVE Ai Episode: https://riverside.fm/studio/timmy-barrons-studio?t=760b365c65f49c6b8ba8 00:00:00 - Start 00:04:36 - Welcome! 00:13:35 - Becoming an expert in 1031 Tax Deferred Exchanges? 00:15:23 - The Net Lease World 00:19:11 - 1031 Information Gap 00:21:18 - 1031 101 00:22:44 - The 3 Identification Rules 00:27:41 - 5 Main Rules of the 1031 00:28:28 - 1. Equal To or Greater Than 00:29:32 - 2. You must use a QI (Accommodator) 00:34:27 - 3. Like Kind 00:37:21 - 4. 45 Days to Identify 00:38:34 - 5. 180 Days To Close 00:40:01 - Here’s How Powerful a 1031 is! (Let’s Do The Math) 00:44:04 - Multigenerational Wealth with a 1031 00:54:09 - For The Brokers Listening 00:57:25 - Do it Right Or Pay The Price 00:59:37 - Timmy’s Duke Joke 01:01:52 - 1031 Fails 01:04:49 - Identifying A Property 01:06:37 - Replacing Debt 01:10:28 - 1031 and Tax Season 01:12:43 - Never Assume Your Broker, Attorney or CPA Understands 1031 01:17:06 - How To Connect With 1031 Broker James 01:18:47 - Pop Quiz 01:25:59 - 1031 Broker James presents Bo-isms 01:27:28 - Listener Shoutouts 📒Show Notes📒 🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_share SUBSCRIBE and LISTEN to Commercially Speaking Here: Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330 Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking 📲 Connect with us: Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/ Facebook: https://www.facebook.com/commerciallyspeaking Tiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com Timmy is an actor, comedian, writer and host: @timmybarron https://youtu.be/ICoIAHSZvgA

Lonnie Hendry, the Chief Product Officer at Trepp, and Kevin Bassett, CPA at Bassett & Associates, dive deep into the commercial real estate landscape for 2025. They dissect potential tax changes and the impact of tariffs on real estate prices. The duo discusses rising interest rates and their implications on multifamily properties, particularly in the Sunbelt. They also explore how remote work is reshaping urban real estate dynamics and the demand for office spaces, revealing key investment opportunities amid an evolving economic climate.

GET YOUR VIRTUAL EA TOADY: www.superpowershq.com/commerciallyspeaking The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: www.massimo-group.com Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT: https://www.stdb.com/ Commercially Speaking NEWSLETTER: https://subscribe.wgbarron.com/?utm_source=newsletter_share Mentioned in the Episode: High School Band Director (Queen) - https://youtu.be/YG3Fi8vudis Timmy’s Divorce Series - https://youtube.com/playlist?list=PLJds25eGwnIKLuv_oo9HzTphUE5ADq3ye&si=qeEaadwkKigQX_5y 127 Anytime Min (127 Hours Spoof) - https://youtu.be/Tpb6sTUTmnU?si=rtija0yU-1MnGaml Barron & Barren Lawyer Commercial - https://youtu.be/JYuY8hSMWrM?si=bwiqO5MSpqFw2mX8 Bergess Griffer Series - https://youtube.com/playlist?list=PLHtqkhltFwPquy-5HzMySlXPd16M3XcXY&si=Ysy38mUrLkQL9tx8 Bergess Griffer’s Full Scene Live From The Second City - https://youtu.be/n-MvKJd9v6c?si=oXOFHueqvAzVsTgv Acting Reels - https://youtube.com/playlist?list=PLJds25eGwnIJaer3RglnO8rvwzYJfGlgs&si=C1SM__zBvVdaTqZv Dad Does Standup - https://youtu.be/x5BpSnhMydc In this special episode of Commercially Speaking, Timmy Barron takes center stage! You’ve seen him play the “idiot” host alongside his brother Bo, but this time, we’re diving deep into Timmy’s fascinating life as an actor, comedian, and content creator. From hilarious auditions and wild gigs to finding success in improv and landing an agent, Timmy shares the highs and lows of navigating the entertainment world. He talks about lessons learned at Second City, his adventures in Chicago’s comedy scene, and surprising connections between his creative career and commercial real estate. Key Takeaways: The story behind Timmy’s journey to Second City and improv success How relationships and networking can change your career trajectory The unexpected jobs that helped Timmy fund his creative dreams Behind-the-scenes stories of acting, comedy, and coaching 🎧 Listen now on Spotify, Apple Podcasts, or YouTube! Don’t forget to subscribe and leave a review! 00:00:00 - Start 00:08:11 - The Road to Chicago 00:09:49 - Timmy Almost Dies After Leaving a Gay Bar 00:11:52 - Too Scared To Walk Into Second City 00:14:58 - Completing The Second City Conservatories 00:19:25 - Cruise Ship Auditions 00:20:54 - “Bye Bye Liver” (Public House Theatre) 00:26:52 - Difference Between a Producer, Director & Executive Producer 00:30:42 - Timmy Signs His First Talent Agency 00:36:46 - Difference between an Agent & a Manager 00:40:02 - The transition to Commercials, TV and Film 00:45:55 - The Weirdest Audition Timmy Ever Did 00:54:21 - Work Begets Work 00:58:33 - Check Avail 00:59:11 - SAG-AFTRA Card - What is it and how do you get it? 01:06:06 - How COVID Changed The Audition Process 01:11:42 - Tiktok 2020 + Making Money 01:18:40 - SAG-AFTRA Strike 2023 01:21:32 - The Podcast, Tizbee and Current Projects 01:25:34 - Where Does Timmy Make His Money? 01:30:43 - CRE Branding and Content Creation 01:34:15 - Creating More Freedom 01:37:20 - Answering the final questions 01:42:14 - Shoutouts SUBSCRIBE and LISTEN: Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330 Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking 📲 Connect with us: Twitter/X: https://x.com/comspeakpod Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/ Facebook: https://www.facebook.com/commerciallyspeaking Tiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

THANKS TO OUR SPONSORS: GET YOUR VIRTUAL EA TOADY: www.superpowershq.com/commerciallyspeaking The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: www.massimo-group.com Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT: https://www.stdb.com/ 🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_share In this episode of Commercially Speaking, Bo and Timmy Barron sit down with Shanti Ryle, Director of Content Marketing at Crexi (https://www.crexi.com) and producer of the award-winning Crexi Podcast (https://www.crexi.com/blog/podcast). Shanti shares her journey from SaaS marketing to becoming a voice in the commercial real estate (CRE) industry, using storytelling and strategic content to drive meaningful engagement. Shanti offers valuable insights for brokers and business professionals, from leveraging consistency in brand marketing to creating authentic connections through content. Whether it's crafting compelling case studies, starting a podcast, or simply documenting your daily work, Shanti explains how to elevate your marketing game without overcomplicating the process. Tune in to discover how Crexi stays ahead in CRE tech, what it takes to build a lasting brand, and why creativity and empathy are essential tools for modern marketers. 🔔 Subscribe for more insider strategies to grow your business in the CRE world! Chapters: 00:00:00 - Coming Up 00:02:51 - TV Guardian 00:07:24 - Shanti Ryle of Crexi & The Crexi Podcast 00:09:36 - Name That Tune! 00:14:11 - How’d You Get Into CRE? 00:16:53 - Performing Artist on the side 00:18:24 - Bo’s Embarrassing Song 00:20:06 - How to Find the “Who” in “Who Not How”? 00:21:52 - Building Trust Through Storytelling 00:24:52 - How to Hire the Perfect Marketing Person? 00:25:50 - Brand Marketing vs Paid Advertising 00:29:48 - Creating a Brand Marketing Machine For A Boutique Brokerage 00:32:06 - Events 00:33:21 - Brand Marketing Checklist 00:35:24 - Case Study One Pagers 00:39:00 - You Don’t Need The Best Cameras or Audio Equipment 00:42:10 - Nail The Obvious Stuff 00:49:23 - Document over Create 00:51:46 - Patterns of Success You’ve Noticed From Hearing 100 CRE Success Stories 00:55:20 - 10+ Extra Hours a Week www.superpowershq.com/commerciallyspeaking 00:56:52 - Crexi - The Elevator Pitch 01:01:46 - What’s New With Crexi? 01:03:32 - What’s Next For Crexi? 01:07:24 - Pop Quiz SUBSCRIBE and LISTEN: Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330 Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking 📲 Connect with us: Twitter/X: https://x.com/comspeakpod Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/ Facebook: https://www.facebook.com/commerciallyspeaking Tiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

In this episode of Commercially Speaking, Bo Barron and Timmy Barron welcome Isaac Grant, CCIM, a former commercial lender turned CRE broker, to share his inspiring journey from banking to brokerage. Isaac reveals how his deep expertise as a lender has given him an edge in understanding the financial nuances of commercial real estate deals. From analyzing T12s to navigating today’s challenging lending environment, Isaac provides invaluable insights for brokers and investors alike. Listen in as Isaac explains the importance of building strong relationships with lenders, knowing a bank's balance sheet, and understanding client motivations to close better deals. Plus, hear how he made the leap into the entrepreneurial world, balancing life as a family man with four kids while learning the ropes of brokerage. If you’re curious about the transition from W2 to entrepreneurship or looking for insider tips on CRE finance, this episode is packed with wisdom you don’t want to miss. 🔔 Subscribe to Commercially Speaking for more actionable insights on commercial real estate and beyond! THANKS TO OUR SPONSORS: GET YOUR VIRTUAL EA TOADY:www.superpowershq.com/commerciallyspeaking The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: www.massimo-group.com Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT https://www.stdb.com/ Chapters 00:00 Cold Open 03:01 Introduction of Isaac Grant 03:58 Isaac's Journey to Commercial Banking 06:09 Transitioning to Commercial Real Estate 10:21 The CCIM Experience 12:48 Making the Switch to Brokerage 21:13 First Deal as a Broker 22:08 Understanding T12 and P&L Statements 30:02 Current Lending Landscape 36:26 Navigating the Banking Environment 37:25 Navigating Interest Rates and Bank Liquidity 39:21 Market Forecasts and Federal Rate Cuts 41:44 The Role of Brokers in Commercial Real Estate 47:31 Building Relationships with Lenders 51:10 Transitioning from Broker to Investor 56:14 Understanding Cash on Cash Returns 01:00:32 Pop Quiz: Testing Knowledge in Real Estate 📒Show Notes📒 🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_share SUBSCRIBE and LISTEN to Commercially Speaking Here: Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330 Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking 📲 Connect with us: Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/ Facebook: https://www.facebook.com/commerciallyspeaking Tiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

In this episode of Commercially Speaking, Bo Barron and Timmy Barron welcome Steven Neuner and Ryan Cassin, co-founders of Superpowers and authors of the new book Superpowered (learn more). Steven and Ryan share how their innovative company is helping entrepreneurs regain 10+ hours a week by matching them with Virtual Executive Assistants who act as partners in success. Bo shares how his partnership with Superpowers has allowed him to focus entirely on his unique strengths, reducing stress and skyrocketing productivity. Steven and Ryan dive into the common challenges entrepreneurs face and how an executive assistant can proactively anticipate needs, solve problems, and help business leaders focus on what they do best. If you’re an entrepreneur looking to scale your business, reduce stress, and finally delegate the tasks outside your zone of genius, this episode is a must-listen. Discover how to work smarter, not harder, and why hiring an EA might be the best investment you’ll ever make. 🔔 Subscribe for more insights and strategies to elevate your business and life! GET YOUR VIRTUAL EA TOADY: www.superpowershq.com/commerciallyspeaking BUY THE BOOK: www.superpoweredbook.com THANKS TO OUR SPONSORS: The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: www.massimo-group.com Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT https://www.stdb.com/ 00:00:00 - Start 00:02:51 - Intro 00:04:26 - An Organic Beginning 00:07:37 - The Book 00:10:16 - Virtual vs Executive Assistant 00:14:36 - All Our Executive Assistants Are From The Philippines 00:17:25 - The language barrier and time zone difference? 00:19:43 - The Pitfalls of having IRL Executive Assistants 00:21:35 - What If My Team Resents me? 00:23:51 - The Ideal Candidate For An EA 00:26:09 - The Onboarding Process 00:28:13 - 1st 30 days (Do They Know You?) 00:28:30 - 1st 60 days (Do They Understand You?) 00:28:49 - 90 Day Mark (Do They Anticipate Your Needs?) 00:29:33 - The Discovery Call 00:34:17 - How The EAs Are Trained To Understand You 00:37:05 - Freed Up To Perform More In Your Unique Ability 00:41:12 - No More Stress 00:44:18 - The Impact Of Not Letting Go 00:47:52 - How Frequently Is a Re-Matching Needed? 00:50:26 - Daily Syncs 00:51:41 - The EA Army 00:52:51 - Growing Together 00:53:30 - What EAs Want Their Entrepreneurs to know? 00:59:04 - The Book “SuperPowered” 01:02:01 - Entrepreneurs Are Best At Creating More Work 📒Show Notes📒 🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_share SUBSCRIBE and LISTEN to Commercially Speaking Here: Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330 Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking 📲 Connect with us: Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/ Facebook: https://www.facebook.com/commerciallyspeaking Tiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

In this episode of Commercially Speaking, Bo Barron, CCIM and Timmy Barron, ADHD welcome special guests Matt Stone and Justin Ryder, both CCIMs, to share their unique journeys from ministry to thriving careers in Commercial Real Estate (CRE). Matt, who owns his own brokerage in Lexington, KY, and Justin, a rising CRE influencer, both emphasize the human side of the business—describing their time in ministry as a “master’s degree in people.” Matt recounts his early days when he joined a brokerage, not even realizing it focused on commercial, not residential, real estate. Meanwhile, Justin shares how a simple idea to post LinkedIn content led to unexpected deals and opened doors on a global level. Since launching his YouTube channel in early 2024, Justin has connected with an international audience and recently attended an exclusive NYC Gala with top CRE influencers, including Bo Barron. This episode is a masterclass on connecting with people. Discover how caring for clients and reflecting empathy and expertise in real life and through your online presence can open doors in ways you might never expect. Whether you're starting in CRE or looking to expand your influence, Matt and Justin’s stories offer invaluable lessons. 🔔 Subscribe for more insights on succeeding in CRE through meaningful connections and effective content creation! FOR CRE NEEDS IN LEXINGTON, KY VISIT: WWW.SVNSTONE.COM FOLLOW JUSTIN RYDER LinkedIn: https://www.linkedin.com/in/justin-ryder-cre/ Youtube: https://www.youtube.com/@thejustinryder X: https://x.com/jt_ryder THANKS TO OUR SPONSORS: **The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: www.**www.Massimo-Group.com Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT https://www.stdb.com/ 00:00 - Start 02:05 - Intro 05:51 - Bully Barron 08:22 - What Asset Would Timmy Buy? 09:10 - Starting From Zero 09:54 - What Lead You To CRE? 11:48 - How Does Commercial Real Estate Work? 12:38 - The Advantage of CCIM and SIOR 15:14 - CRE is More Than Buildings, It’s About People 16:39 - Creating a Culture For Brokers To Thrive 18:27 - Creating The Vision For The Company 19:43 - What’s Life Like As A Broker? 20:40 - The Wife Is Always Right 22:01 - A Deal Every 2 Weeks For 6 Years 28:21 - Social Media and Content Creation 31:15 - Clients Start Sliding Into My Linkedin DM 33:48 - Creating A Youtube Channel for CRE 39:49 - Thinking in 18 month Cycles 42:30 - Good Marketing Makes A Bad Product Fail Faster 44:02 - Caring, Helping, Serving is the recipe to a successful business 47:22 - Good Brokers Want To Help Business Owners Succeed 50:42 - The Best Media Is Your Authentic Self 52:49 - Did You Make Youtube Videos Before This? 55:03 - MassimoCon 📒Show Notes📒 🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_share SUBSCRIBE and LISTEN to Commercially Speaking Here: Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330 Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking 📲 Connect with us: Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/ Facebook: https://www.facebook.com/commerciallyspeaking Tiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

In this episode of Commercially Speaking, marketing expert Wes Gay joins Bo Barron and Timmy Barron to simplify the complex world of marketing for Commercial Real Estate (CRE) professionals and other business leaders. Wes is Donald Miller's top-recommended marketing expert and is known for helping brands “find the right words to make more money.” Wes dives into the overwhelm many brokers feel, believing they need to be everywhere—on social media, billboards, ads, podcasts, email campaigns, and more. His message? Simplify your marketing. Start by honing in on your ideal client and their biggest problem. Once you have clarity, use empathy and authority to demonstrate your expertise and choose the right platforms that align with your strengths. The conversation explores common mistakes brokers make, like using social media to impress peers instead of connecting with clients. Wes shares insights from Donald Miller’s Building a Story Brand, emphasizing the importance of positioning your clients as the heroes of their story and stepping into the role of the guide. He even explains how raising the stakes for your clients, like in great movies, can make your marketing more compelling. Tune in to learn how to simplify your message, attract the right audience, and make a bigger impact—all while staying true to your unique strengths. 🔔 Subscribe for more marketing and prospecting strategies tailored for CRE professionals! JOIN THE CRE MARKETING MASTERY GROUP WAITLIST: www.wesgay.com/cs Donald Miller recommends Wes Gay to make you more money: https://www.wesgay.com/donald-miller THANKS TO OUR SPONSORS: The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: www.Massimo-Group.com Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT https://www.stdb.com/ Time Code 00:00:00 - Cold Open 00:01:51 - Intro 00:02:42 - Wes Gay (Storybrand Guide) 00:05:33 - Let’s Ruin Movies 00:07:19 - Simplify Your Message 00:09:37 - Stop Trying To Hit Everybody 00:12:51 - Sales To Scale 00:13:53 - Reverse Engineer Your Ideal Client 00:16:52 - What Problem Are You Solving? 00:19:49 - The Hero 00:22:48 - The Guide 00:23:52 - Silencing Ego 00:25:22 - Show Authority 00:27:56 - Marketing Overwhelm 00:29:28 - You Only Need 3 Channels 00:32:34 - Content Idea For Brokers 00:35:39 - What’s a broker again? 00:38:40 - Demonstrate Your Expertise 00:40:24 - Offer a Plan 00:41:06 - Success or Failure 00:45:05 - CRE Marketing Mastery Group 00:49:22 - You Don’t HAVE to do Social Media 00:54:03 - What Problem Did Pickleball Solve? 00:56:44 - Waffle House Index 00:57:31 - Pop Quiz 01:01:27 - Revisiting Brotherhood Trauma 01:04:39 - Outro 📒Show Notes📒 🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_share SUBSCRIBE and LISTEN to Commercially Speaking Here: Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330 Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking ---- 📲 Connect with us: Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/ Facebook: https://www.facebook.com/commerciallyspeaking Tiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share ---- Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron