Commercially Speaking Podcast- Commercial Real Estate Investing That Entertains

What exactly does commercial real estate prospecting mean? 📒Show Notes📒 🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_share SUBSCRIBE and LISTEN to Commercially Speaking Here: Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330 Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking ---- 📲 Connect with us: Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/ Facebook: https://www.facebook.com/commerciallyspeaking Tiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share ---- Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

In this episode of Commercially Speaking, Bo Barron and Timmy Barron dive deep into the lessons Commercial Real Estate (CRE) professionals can learn from iconic movies like Star Wars and Tommy Boy. Using the "Hero's Journey" framework, Bo explains why so many CRE pros get it wrong by making themselves the hero when prospecting. Instead, discover how to become the guide (like Yoda), positioning your clients as the true heroes. Learn the three key conflicts every prospect faces: External, Internal, and Philosophical, and how understanding these with empathy and authority can help you win business—or quickly realize the prospect isn’t the right fit. Plus, Bo shares a powerful, movie pitch-inspired one-liner to help you stay focused on the client’s journey and explain “What do you do?” with clarity and impact. Whether you're in Commercial Real Estate or another business, this episode is packed with actionable insights to improve your prospecting and relationship-building skills. 🔔 Don’t forget to subscribe for more strategies to succeed in CRE! Time Code 00:00 - Start 02:41 - What Is Prospecting? 05:58 - Your Favorite Movies 08:06 - Storybrand 10:08 - The Role of The Hero 12:45 - The Client Is The Hero 13:39 - The Hero’s 3 Types of Conflicts 14:34 - External Conflict 17:23 - Internal Conflict 17:55 - Client’s Internal Conflict Is What You’re After 23:04 - Philosophical Conflict 26:04 - The Guide 27:14 - The Role Of The Guide 27:58 - The Role of the Guide In Business 28:17 - Empathy & Authority 31:54 - 3 Mistakes Of CRE Sales People 32:28 - WIIFM 33:01 - The Guide’s Swiss Army Knife 35:04 - The Hook (Name Their Conflict) 37:11 - We Do This… (Solve Their Conflict) 38:17 - So That… 40:36 - Bo Workshops One-Liner with Timmy 46:48 - The Importance of Practice 48:15 - Send Us Your Versions 52:42 - Write down a bad one 55:41 - The cocktail party 59:22 - Shoutouts! 📒Show Notes📒 🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_share SUBSCRIBE and LISTEN to Commercially Speaking Here: Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330 Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking 📲 Connect with us: Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/ Facebook: https://www.facebook.com/commerciallyspeaking Tiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

Timmy questions why a faith-based commercial real estate broker refused to rent to unmarried couples. Bo explains the intent, his disagreement and explains how hard it can be to shift someone's deeply held beliefs. ⏰Time Code⏰ 00:00 - Timmy questions a “faith based” decision 01:47 - Called To Judge 03:16 - Truth is Offensive 04:51 - Presumption 05:22 - He Thought He Was Dead 06:16 - An Atheist and a Christian Walk Into A Bar 07:41 - Happy Atheists 09:03 - The nutshell 10:41 - Timmy’s Favorite Trophy 📒Show Notes📒 🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_share SUBSCRIBE and LISTEN to Commercially Speaking Here: Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330 Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking ---- 📲 Connect with us: Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/ Facebook: https://www.facebook.com/commerciallyspeaking Tiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share ---- Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

Timmy and Bo discuss how to live out faith in the business world, not just through words but by demonstrating kindness, accountability, and purpose. This clip explores how a Christian business leader can embody these values in daily operations while balancing faith and pragmatism. ⏰Time Code⏰ 00:00 - Live out your faith visibly 04:59 - Accountability 08:07 - Delegation according to strengths 10:07 - Burying Your Talent 11:20 - Train up a child and he will not depart from it. 📒Show Notes📒 🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_share SUBSCRIBE and LISTEN to Commercially Speaking Here: Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330 Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking ---- 📲 Connect with us: Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/ Facebook: https://www.facebook.com/commerciallyspeaking Tiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share ---- Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

Bo shares a powerful story of integrity in business, drawing from his father’s decision to prioritize others, even at a financial loss. Learn why doing the right thing always pays off in the long run, and how integrity is the cornerstone of lasting success. ⏰Time Code⏰ 00:00 - Integrity & Ethics 00:21 - May your ‘yes’ be ‘yes’ 00:43 - Never Swear Context 01:32 - The Golden Rule 02:52 - Excellence 04:48 - Generosity & Philanthropy 06:55 - The Walmart Story 📒Show Notes📒 🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_share SUBSCRIBE and LISTEN to Commercially Speaking Here: Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330 Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking ---- 📲 Connect with us: Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/ Facebook: https://www.facebook.com/commerciallyspeaking Tiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share ---- Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

Learn how focusing on more than just profits leads to greater success and fulfillment In this clip, Bo explains the concept of the "Triple Bottom Line" and how businesses can create impact across three areas: economic, social and spiritual. ⏰Time Code⏰ 00:00 - Triple Bottom Line 00:53 - Bottom Line #1 01:17 - Bottom Line #2 02:19 - Bottom Line #3 02:36 - The Bible In Context 03:42 - Liberal Son’s Confronts Conservative Dad 06:19 - Integrity & Ethics 📒Show Notes📒 🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_share SUBSCRIBE and LISTEN to Commercially Speaking Here: Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330 Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking ---- 📲 Connect with us: Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/ Facebook: https://www.facebook.com/commerciallyspeaking Tiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share ---- Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

Explore the 'Four Freedoms' every successful entrepreneur should aim for: Freedom of Time, Money, Relationships, and Purpose. Timmy and Bo break down how these freedoms can be achieved and why they are key to building a fulfilling business and life. ⏰Time Code⏰ 00:00 - Believe it or not, it’s good business! 03:13 - Financial Freedom 03:55 - Freedom of Relationship 05:03 - Freedom of purpose 05:31 - God’s Time 07:35 - God’s Money 08:02 - Relationships under God 09:01 - God’s Purpose 10:46 - Triple Bottom Line 📒Show Notes📒 🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_share SUBSCRIBE and LISTEN to Commercially Speaking Here: Youtube: www.youtube.com/@commerciallyspeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330 Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking ---- 📲 Connect with us: Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/ Facebook: https://www.facebook.com/commerciallyspeaking Tiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share ---- Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

Industrial real estate's favorite expert, CHAD GRIFFITHS, shares the risks associated with industrial real estate investing, going so far as to recommend that investors DON'T do it unless investing as an LP with an industrial expert. For those of you who will not be deterred, Chad ends with sharing 2 things that will make you an UNSTOPPABLE industrial broker or investor. See! It's not ALL bad. Watch The FULL PODCAST: https://youtu.be/c4RcuT9WNEU Chad's recommend Twitter/X accounts: @PermitZIPelec @KPRunion @PermitZIPhvac ⏰Time Code⏰ 00:00 - Don’t Invest In Industrial 00:28 - The Risk 01:03 - Dumb Money 03:44 - Advice to Brand New Industrial Brokers/Investors 04:22 - Become An Expert 05:15 - Understand Your Local Market 📒Show Notes📒 🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_share SUBSCRIBE and LISTEN to Commercially Speaking Here: Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330 Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking ---- 📲 Connect with us: Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/ Facebook: https://www.facebook.com/commerciallyspeaking Tiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share ---- Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

Commercial Real Estate brokers in Kentucky and other states where the cannabis legalization journey has begun, are going nuts as their phones are flooded with calls of eager investors hoping to capitalize on the projected demand. Industrial real estate's favorite expert, Chad Griffiths, has a unique perspective to offer being Canadian and having experienced the "green rush" that happened in Canada. "There is blood in the streets!" he warns after seeing countless investors, including himself, lose big due to oversupply in anticipation of a demand that turned out to be a small uptick. "If anything, I'd look to short the market" he advises Bo Barron, CCIM and Timmy Barron, ADHD who are in the state that's on the cusp of this movement. UP NEXT, Don't Invest In Industrial: https://youtu.be/7ZF2ZTZJKoM Watch the FULL PODCAST: https://youtu.be/c4RcuT9WNEU ⏰Time Code⏰ 00:00 - Cannabis Real Estate Is Calling 01:04 - Canada’s Cannabis Blood Bath 03:43 - States vs National Legalization Impact? 07:18 - Most Should Not Invest in Industrial 📒Show Notes📒 🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_share SUBSCRIBE and LISTEN to Commercially Speaking Here: Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330 Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking ---- 📲 Connect with us: Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/ Facebook: https://www.facebook.com/commerciallyspeaking Tiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share ---- Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

Industrial real estate's favorite expert, Chad Griffiths, explains the thesis by which his entire investment strategy is based on. Class B industrial property's supply is fixed. They are not making anymore of it. However, the demand is not going away. In fact, it's rising in areas with growing populations which creates a recipe for a low risk and high cash flow investment. And with all the fancy Class A industrial buildings being developed, Class B and C are almost always overlooked. UP NEXT: Cannabis Real Estate | GREEN RUSH or BLOOD BATH?: https://youtu.be/85fI3Sg0-tA Watch The FULL PODCAST: https://youtu.be/c4RcuT9WNEU ⏰Time Code⏰ 00:00 - Start 00:16 - Class A 00:53 - Class B & C 01:54 - Class B is for Best 05:49 - Safer From Potential Threats 07:59 - Cannabis Real Estate 📒Show Notes📒 🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_share SUBSCRIBE and LISTEN to Commercially Speaking Here: Youtube: www.youtube.com/@commerciallyspeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330 Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking ---- 📲 Connect with us: Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/ Facebook: https://www.facebook.com/commerciallyspeaking Tiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share ---- Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron