The Power of Story: Crexi’s Shanti Ryle on Modern CRE Marketing

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In this episode of Commercially Speaking, Bo and Timmy Barron sit down with Shanti Ryle, Director of Content Marketing at Crexi (https://www.crexi.com) and producer of the award-winning Crexi Podcast (https://www.crexi.com/blog/podcast). Shanti shares her journey from SaaS marketing to becoming a voice in the commercial real estate (CRE) industry, using storytelling and strategic content to drive meaningful engagement.

Shanti offers valuable insights for brokers and business professionals, from leveraging consistency in brand marketing to creating authentic connections through content. Whether it's crafting compelling case studies, starting a podcast, or simply documenting your daily work, Shanti explains how to elevate your marketing game without overcomplicating the process.

Tune in to discover how Crexi stays ahead in CRE tech, what it takes to build a lasting brand, and why creativity and empathy are essential tools for modern marketers.

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Chapters:

00:00:00 - Coming Up 00:02:51 - TV Guardian 00:07:24 - Shanti Ryle of Crexi & The Crexi Podcast 00:09:36 - Name That Tune! 00:14:11 - How’d You Get Into CRE? 00:16:53 - Performing Artist on the side 00:18:24 - Bo’s Embarrassing Song 00:20:06 - How to Find the “Who” in “Who Not How”? 00:21:52 - Building Trust Through Storytelling 00:24:52 - How to Hire the Perfect Marketing Person? 00:25:50 - Brand Marketing vs Paid Advertising 00:29:48 - Creating a Brand Marketing Machine For A Boutique Brokerage 00:32:06 - Events 00:33:21 - Brand Marketing Checklist 00:35:24 - Case Study One Pagers 00:39:00 - You Don’t Need The Best Cameras or Audio Equipment 00:42:10 - Nail The Obvious Stuff 00:49:23 - Document over Create 00:51:46 - Patterns of Success You’ve Noticed From Hearing 100 CRE Success Stories 00:55:20 - 10+ Extra Hours a Week www.superpowershq.com/commerciallyspeaking 00:56:52 - Crexi - The Elevator Pitch 01:01:46 - What’s New With Crexi? 01:03:32 - What’s Next For Crexi? 01:07:24 - Pop Quiz

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Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.com

Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron