

Commercially Speaking Podcast- Commercial Real Estate Investing That Entertains
Bo Barron, CCIM | Timmy Barron, ADHD
Commercial Real Estate investing has never been so entertaining. Hosted by two brothers, Bo, the eldest, is a CCIM instructor, CRE expert, CEO of Barron Commercial Group and Marine. Timmy, the MUCH younger one, is an improv comedian, award winning actor, and coach with ADHD who, “commercially speaking” is an idiot. With Bo’s gift for teaching, he breaks down complex concepts in a way that’s easy for anyone to understand, while Timmy tests that theory. Whether you’re a seasoned pro, investor, user of space or newbie to the world of Commercial Real Estate, this podcast was made for you!
Episodes
Mentioned books

Nov 18, 2024 • 1h 7min
Take Back Your Time: How Virtual EAs Supercharge Entrepreneurs with Steven Neuner & Ryan Cassin
In this episode of Commercially Speaking, Bo Barron and Timmy Barron welcome Steven Neuner and Ryan Cassin, co-founders of Superpowers and authors of the new book Superpowered (learn more). Steven and Ryan share how their innovative company is helping entrepreneurs regain 10+ hours a week by matching them with Virtual Executive Assistants who act as partners in success.
Bo shares how his partnership with Superpowers has allowed him to focus entirely on his unique strengths, reducing stress and skyrocketing productivity. Steven and Ryan dive into the common challenges entrepreneurs face and how an executive assistant can proactively anticipate needs, solve problems, and help business leaders focus on what they do best.
If you’re an entrepreneur looking to scale your business, reduce stress, and finally delegate the tasks outside your zone of genius, this episode is a must-listen. Discover how to work smarter, not harder, and why hiring an EA might be the best investment you’ll ever make.
🔔 Subscribe for more insights and strategies to elevate your business and life!
GET YOUR VIRTUAL EA TOADY:
www.superpowershq.com/commerciallyspeaking
BUY THE BOOK:
www.superpoweredbook.com
THANKS TO OUR SPONSORS:
The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: www.massimo-group.com
Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT https://www.stdb.com/
00:00:00 - Start
00:02:51 - Intro
00:04:26 - An Organic Beginning
00:07:37 - The Book
00:10:16 - Virtual vs Executive Assistant
00:14:36 - All Our Executive Assistants Are From The Philippines
00:17:25 - The language barrier and time zone difference?
00:19:43 - The Pitfalls of having IRL Executive Assistants
00:21:35 - What If My Team Resents me?
00:23:51 - The Ideal Candidate For An EA
00:26:09 - The Onboarding Process
00:28:13 - 1st 30 days (Do They Know You?)
00:28:30 - 1st 60 days (Do They Understand You?)
00:28:49 - 90 Day Mark (Do They Anticipate Your Needs?)
00:29:33 - The Discovery Call
00:34:17 - How The EAs Are Trained To Understand You
00:37:05 - Freed Up To Perform More In Your Unique Ability
00:41:12 - No More Stress
00:44:18 - The Impact Of Not Letting Go
00:47:52 - How Frequently Is a Re-Matching Needed?
00:50:26 - Daily Syncs
00:51:41 - The EA Army
00:52:51 - Growing Together
00:53:30 - What EAs Want Their Entrepreneurs to know?
00:59:04 - The Book “SuperPowered”
01:02:01 - Entrepreneurs Are Best At Creating More Work
📒Show Notes📒
🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE:
https://subscribe.wgbarron.com/?utm_source=newsletter_share
SUBSCRIBE and LISTEN to Commercially Speaking Here:
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Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking
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Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets.
For all CRE inquiries visit http://www.barroncommercial.com
Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

Nov 11, 2024 • 1h 4min
The Real Life of a CRE Broker: Stories of Success, Challenges, and Growth
In this episode of Commercially Speaking, Bo Barron, CCIM and Timmy Barron, ADHD welcome special guests Matt Stone and Justin Ryder, both CCIMs, to share their unique journeys from ministry to thriving careers in Commercial Real Estate (CRE). Matt, who owns his own brokerage in Lexington, KY, and Justin, a rising CRE influencer, both emphasize the human side of the business—describing their time in ministry as a “master’s degree in people.”
Matt recounts his early days when he joined a brokerage, not even realizing it focused on commercial, not residential, real estate. Meanwhile, Justin shares how a simple idea to post LinkedIn content led to unexpected deals and opened doors on a global level. Since launching his YouTube channel in early 2024, Justin has connected with an international audience and recently attended an exclusive NYC Gala with top CRE influencers, including Bo Barron.
This episode is a masterclass on connecting with people. Discover how caring for clients and reflecting empathy and expertise in real life and through your online presence can open doors in ways you might never expect. Whether you're starting in CRE or looking to expand your influence, Matt and Justin’s stories offer invaluable lessons.
🔔 Subscribe for more insights on succeeding in CRE through meaningful connections and effective content creation!
FOR CRE NEEDS IN LEXINGTON, KY VISIT:
WWW.SVNSTONE.COM
FOLLOW JUSTIN RYDER
LinkedIn: https://www.linkedin.com/in/justin-ryder-cre/
Youtube: https://www.youtube.com/@thejustinryder
X: https://x.com/jt_ryder
THANKS TO OUR SPONSORS:
**The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: www.**www.Massimo-Group.com
Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT https://www.stdb.com/
00:00 - Start
02:05 - Intro
05:51 - Bully Barron
08:22 - What Asset Would Timmy Buy?
09:10 - Starting From Zero
09:54 - What Lead You To CRE?
11:48 - How Does Commercial Real Estate Work?
12:38 - The Advantage of CCIM and SIOR
15:14 - CRE is More Than Buildings, It’s About People
16:39 - Creating a Culture For Brokers To Thrive
18:27 - Creating The Vision For The Company
19:43 - What’s Life Like As A Broker?
20:40 - The Wife Is Always Right
22:01 - A Deal Every 2 Weeks For 6 Years
28:21 - Social Media and Content Creation
31:15 - Clients Start Sliding Into My Linkedin DM
33:48 - Creating A Youtube Channel for CRE
39:49 - Thinking in 18 month Cycles
42:30 - Good Marketing Makes A Bad Product Fail Faster
44:02 - Caring, Helping, Serving is the recipe to a successful business
47:22 - Good Brokers Want To Help Business Owners Succeed
50:42 - The Best Media Is Your Authentic Self
52:49 - Did You Make Youtube Videos Before This?
55:03 - MassimoCon
📒Show Notes📒
🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE:
https://subscribe.wgbarron.com/?utm_source=newsletter_share
SUBSCRIBE and LISTEN to Commercially Speaking Here:
Youtube: www.youtube.com/@CommerciallySpeaking
Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330
Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking
Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking
📲 Connect with us:
Youtube: https://www.youtube.com/@commerciallyspeaking
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Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share
Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets.
For all CRE inquiries visit http://www.barroncommercial.com
Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

Nov 4, 2024 • 1h 6min
From OVERWHELM to CLARITY: Master MARKETING for CRE with Wes Gay [E077]
In this episode of Commercially Speaking, marketing expert Wes Gay joins Bo Barron and Timmy Barron to simplify the complex world of marketing for Commercial Real Estate (CRE) professionals and other business leaders. Wes is Donald Miller's top-recommended marketing expert and is known for helping brands “find the right words to make more money.”
Wes dives into the overwhelm many brokers feel, believing they need to be everywhere—on social media, billboards, ads, podcasts, email campaigns, and more. His message? Simplify your marketing. Start by honing in on your ideal client and their biggest problem. Once you have clarity, use empathy and authority to demonstrate your expertise and choose the right platforms that align with your strengths.
The conversation explores common mistakes brokers make, like using social media to impress peers instead of connecting with clients. Wes shares insights from Donald Miller’s Building a Story Brand, emphasizing the importance of positioning your clients as the heroes of their story and stepping into the role of the guide. He even explains how raising the stakes for your clients, like in great movies, can make your marketing more compelling.
Tune in to learn how to simplify your message, attract the right audience, and make a bigger impact—all while staying true to your unique strengths.
🔔 Subscribe for more marketing and prospecting strategies tailored for CRE professionals!
JOIN THE CRE MARKETING MASTERY GROUP WAITLIST: www.wesgay.com/cs
Donald Miller recommends Wes Gay to make you more money: https://www.wesgay.com/donald-miller
THANKS TO OUR SPONSORS:
The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: www.Massimo-Group.com
Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT https://www.stdb.com/
Time Code
00:00:00 - Cold Open
00:01:51 - Intro
00:02:42 - Wes Gay (Storybrand Guide)
00:05:33 - Let’s Ruin Movies
00:07:19 - Simplify Your Message
00:09:37 - Stop Trying To Hit Everybody
00:12:51 - Sales To Scale
00:13:53 - Reverse Engineer Your Ideal Client
00:16:52 - What Problem Are You Solving?
00:19:49 - The Hero
00:22:48 - The Guide
00:23:52 - Silencing Ego
00:25:22 - Show Authority
00:27:56 - Marketing Overwhelm
00:29:28 - You Only Need 3 Channels
00:32:34 - Content Idea For Brokers
00:35:39 - What’s a broker again?
00:38:40 - Demonstrate Your Expertise
00:40:24 - Offer a Plan
00:41:06 - Success or Failure
00:45:05 - CRE Marketing Mastery Group
00:49:22 - You Don’t HAVE to do Social Media
00:54:03 - What Problem Did Pickleball Solve?
00:56:44 - Waffle House Index
00:57:31 - Pop Quiz
01:01:27 - Revisiting Brotherhood Trauma
01:04:39 - Outro
📒Show Notes📒
🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE:
https://subscribe.wgbarron.com/?utm_source=newsletter_share
SUBSCRIBE and LISTEN to Commercially Speaking Here:
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----
Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets.
For all CRE inquiries visit http://www.barroncommercial.com
Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

Oct 28, 2024 • 4min
CS Snack | CRE Prospecting (Quick and Simple)
What exactly does commercial real estate prospecting mean?
📒Show Notes📒
🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE:
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SUBSCRIBE and LISTEN to Commercially Speaking Here:
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Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share
----
Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets.
For all CRE inquiries visit http://www.barroncommercial.com
Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

Oct 14, 2024 • 1h 7min
Commercial Real Estate Prospecting: What Star Wars & Tommy Boy Teach Us About Winning in CRE
In this episode of Commercially Speaking, Bo Barron and Timmy Barron dive deep into the lessons Commercial Real Estate (CRE) professionals can learn from iconic movies like Star Wars and Tommy Boy. Using the "Hero's Journey" framework, Bo explains why so many CRE pros get it wrong by making themselves the hero when prospecting. Instead, discover how to become the guide (like Yoda), positioning your clients as the true heroes.
Learn the three key conflicts every prospect faces: External, Internal, and Philosophical, and how understanding these with empathy and authority can help you win business—or quickly realize the prospect isn’t the right fit. Plus, Bo shares a powerful, movie pitch-inspired one-liner to help you stay focused on the client’s journey and explain “What do you do?” with clarity and impact.
Whether you're in Commercial Real Estate or another business, this episode is packed with actionable insights to improve your prospecting and relationship-building skills.
🔔 Don’t forget to subscribe for more strategies to succeed in CRE!
Time Code
00:00 - Start
02:41 - What Is Prospecting?
05:58 - Your Favorite Movies
08:06 - Storybrand
10:08 - The Role of The Hero
12:45 - The Client Is The Hero
13:39 - The Hero’s 3 Types of Conflicts
14:34 - External Conflict
17:23 - Internal Conflict
17:55 - Client’s Internal Conflict Is What You’re After
23:04 - Philosophical Conflict
26:04 - The Guide
27:14 - The Role Of The Guide
27:58 - The Role of the Guide In Business
28:17 - Empathy & Authority
31:54 - 3 Mistakes Of CRE Sales People
32:28 - WIIFM
33:01 - The Guide’s Swiss Army Knife
35:04 - The Hook (Name Their Conflict)
37:11 - We Do This… (Solve Their Conflict)
38:17 - So That…
40:36 - Bo Workshops One-Liner with Timmy
46:48 - The Importance of Practice
48:15 - Send Us Your Versions
52:42 - Write down a bad one
55:41 - The cocktail party
59:22 - Shoutouts!
📒Show Notes📒
🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE:
https://subscribe.wgbarron.com/?utm_source=newsletter_share
SUBSCRIBE and LISTEN to Commercially Speaking Here:
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Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share
Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets.
For all CRE inquiries visit http://www.barroncommercial.com
Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

Oct 10, 2024 • 12min
CS Snack | Commercial Real Estate Christian REFUSES To Rent To UNMARRIED Couples
Timmy questions why a faith-based commercial real estate broker refused to rent to unmarried couples. Bo explains the intent, his disagreement and explains how hard it can be to shift someone's deeply held beliefs.
⏰Time Code⏰
00:00 - Timmy questions a “faith based” decision
01:47 - Called To Judge
03:16 - Truth is Offensive
04:51 - Presumption
05:22 - He Thought He Was Dead
06:16 - An Atheist and a Christian Walk Into A Bar
07:41 - Happy Atheists
09:03 - The nutshell
10:41 - Timmy’s Favorite Trophy
📒Show Notes📒
🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE:
https://subscribe.wgbarron.com/?utm_source=newsletter_share
SUBSCRIBE and LISTEN to Commercially Speaking Here:
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📲 Connect with us:
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Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share
----
Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets.
For all CRE inquiries visit http://www.barroncommercial.com
Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

Oct 7, 2024 • 13min
CS Snack | Living Out Faith in Business: Kindness, Accountability, and Purpose
Timmy and Bo discuss how to live out faith in the business world, not just through words but by demonstrating kindness, accountability, and purpose. This clip explores how a Christian business leader can embody these values in daily operations while balancing faith and pragmatism.
⏰Time Code⏰
00:00 - Live out your faith visibly
04:59 - Accountability
08:07 - Delegation according to strengths
10:07 - Burying Your Talent
11:20 - Train up a child and he will not depart from it.
📒Show Notes📒
🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE:
https://subscribe.wgbarron.com/?utm_source=newsletter_share
SUBSCRIBE and LISTEN to Commercially Speaking Here:
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Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking
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Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share
----
Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets.
For all CRE inquiries visit http://www.barroncommercial.com
Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

Oct 5, 2024 • 10min
CS Snack | Integrity in Business: Lessons From My Father
Bo shares a powerful story of integrity in business, drawing from his father’s decision to prioritize others, even at a financial loss. Learn why doing the right thing always pays off in the long run, and how integrity is the cornerstone of lasting success.
⏰Time Code⏰
00:00 - Integrity & Ethics
00:21 - May your ‘yes’ be ‘yes’
00:43 - Never Swear Context
01:32 - The Golden Rule
02:52 - Excellence
04:48 - Generosity & Philanthropy
06:55 - The Walmart Story
📒Show Notes📒
🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE:
https://subscribe.wgbarron.com/?utm_source=newsletter_share
SUBSCRIBE and LISTEN to Commercially Speaking Here:
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Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking
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📲 Connect with us:
Youtube: https://www.youtube.com/@commerciallyspeaking
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Facebook: https://www.facebook.com/commerciallyspeaking
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Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share
----
Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets.
For all CRE inquiries visit http://www.barroncommercial.com
Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

Oct 3, 2024 • 7min
CS Snack | Triple Bottom Line: Doing Business for Economic, Social, & Spiritual Impact
Learn how focusing on more than just profits leads to greater success and fulfillment
In this clip, Bo explains the concept of the "Triple Bottom Line" and how businesses can create impact across three areas: economic, social and spiritual.
⏰Time Code⏰
00:00 - Triple Bottom Line
00:53 - Bottom Line #1
01:17 - Bottom Line #2
02:19 - Bottom Line #3
02:36 - The Bible In Context
03:42 - Liberal Son’s Confronts Conservative Dad
06:19 - Integrity & Ethics
📒Show Notes📒
🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE:
https://subscribe.wgbarron.com/?utm_source=newsletter_share
SUBSCRIBE and LISTEN to Commercially Speaking Here:
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Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking
Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking
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📲 Connect with us:
Youtube: https://www.youtube.com/@commerciallyspeaking
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Facebook: https://www.facebook.com/commerciallyspeaking
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Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share
----
Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets.
For all CRE inquiries visit http://www.barroncommercial.com
Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

Sep 30, 2024 • 11min
CS Snack | The Four Freedoms Every Entrepreneur Should Pursue
Explore the 'Four Freedoms' every successful entrepreneur should aim for: Freedom of Time, Money, Relationships, and Purpose. Timmy and Bo break down how these freedoms can be achieved and why they are key to building a fulfilling business and life.
⏰Time Code⏰
00:00 - Believe it or not, it’s good business!
03:13 - Financial Freedom
03:55 - Freedom of Relationship
05:03 - Freedom of purpose
05:31 - God’s Time
07:35 - God’s Money
08:02 - Relationships under God
09:01 - God’s Purpose
10:46 - Triple Bottom Line
📒Show Notes📒
🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE:
https://subscribe.wgbarron.com/?utm_source=newsletter_share
SUBSCRIBE and LISTEN to Commercially Speaking Here:
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Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking
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Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share
----
Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets.
For all CRE inquiries visit http://www.barroncommercial.com
Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron