

Commercially Speaking Podcast- Commercial Real Estate Investing That Entertains
Bo Barron, CCIM | Timmy Barron, ADHD
Commercial Real Estate investing has never been so entertaining. Hosted by two brothers, Bo, the eldest, is a CCIM instructor, CRE expert, CEO of Barron Commercial Group and Marine. Timmy, the MUCH younger one, is an improv comedian, award winning actor, and coach with ADHD who, “commercially speaking” is an idiot. With Bo’s gift for teaching, he breaks down complex concepts in a way that’s easy for anyone to understand, while Timmy tests that theory. Whether you’re a seasoned pro, investor, user of space or newbie to the world of Commercial Real Estate, this podcast was made for you!
Episodes
Mentioned books

Feb 3, 2025 • 1h 14min
AI Agents Are Taking Over: How to Use AI to Automate Your CRE Business – with Michael Hironimus, CCIM
AI is evolving faster than ever, and if you’re not keeping up, you’re falling behind. In this episode of Commercially Speaking, Bo and Timmy Barron welcome back AI in CRE expert Michael Hironimus, CCIM, to discuss the game-changing Agenic AI revolution and how it's already transforming commercial real estate.
From AI-powered market analysis to fully automated assistants that can schedule calls, scrape data, and even negotiate deals, this episode is packed with insights on how to leverage AI instead of being replaced by it.
Key Takeaways:
What Agenic AI is and how it’s changing the way we work
The future of AI assistants that complete tasks without your input
How AI can scrape market data, analyze investments, and manage workflows
The ethical concerns of AI agents posing as real people
How to start using AI TODAY to gain an edge in commercial real estate
🎧 Don’t get left behind! Listen now on Spotify, Apple Podcasts, or YouTube!
Resources Mentioned:
Michael’s AI Course: Implementing AI in CRE (Use code CSPod for 10% off!)
Follow Michael on X: @Mike_Hironimus
GET YOUR VIRTUAL EA TOADY: https://**www.superpowershq.com/commerciallyspeaking
The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: https://www.massimo-group.com
Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT: https://www.stdb.com/
OUR NEWSLETTER :
https://subscribe.wgbarron.com/?utm_source=newsletter_share
02:19 Introduction to AI in Commercial Real Estate
05:30 Exploring AI Tools for Real Estate
08:23 Practical Applications of Notebook LM
11:18 Interactive Features of AI Tools
14:19 The Slow Adoption of AI in Real Estate
17:22 Teasing New Developments in AI
20:23 Using AI for Market Research
23:24 Creative Uses of AI in Real Estate
26:23 The Importance of Input Quality in AI Outputs
29:07 Exploring AI Image Generation Tools
30:16 The Rise of Agenic AI
31:06 Understanding Agenic AI and Its Applications
36:20 The Future of AI in Real Estate
41:06 Ethical Implications of AI Agents
48:21 Trusting AI: The Human Element
54:27 The Value of Human Connection in an AI World
57:58 The Future of Medical Technology
59:20 Exploring Google Gemini for Market Research
01:05:20 Real-Time AI Interaction and Data Extraction
01:10:24 AI in Commercial Real Estate: Courses and Resources
📒Show Notes📒
🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE:
https://subscribe.wgbarron.com/?utm_source=newsletter_share
SUBSCRIBE and LISTEN to Commercially Speaking Here:
Youtube: www.youtube.com/@CommerciallySpeaking
Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330
Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking
Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking
📲 Connect with us:
Youtube: https://www.youtube.com/@commerciallyspeaking
Instagram: https://www.instagram.com/commerciallyspeaking/
Facebook: https://www.facebook.com/commerciallyspeaking
Tiktok: https://www.tiktok.com/@commerciallyspeaking
Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share
Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets.
For all CRE inquiries visit http://www.barroncommercial.com
Timmy is an actor, comedian, writer and host: @timmybarron https://youtu.be/ICoIAHSZvgA

Jan 27, 2025 • 1h 13min
From Deals to Day Drinking: A New Way to Set CRE Goals - with Renè Nelson, CCIM
Ready to break barriers and succeed in commercial real estate? In this inspiring episode of Commercially Speaking, Bo and Timmy Barron sit down with Renè Nelson, CCIM, to explore her journey from mortgage lending to becoming a multifamily specialist and commercial real estate trailblazer.
Renè shares her insights on mastering the multifamily market, empowering women to step into CRE, and setting bold goals (like her famous bingo card goals for 2025). Whether you’re an aspiring investor, broker, or looking to shake up your career, this episode is packed with actionable advice and laughter.
Key Takeaways:
The challenges and opportunities for women in commercial real estate
How to transition from residential to commercial brokerage
The importance of CCIM education for real estate professionals
Bold ways to set and achieve personal and professional goals
🎧 Don’t miss this candid and inspiring episode! Listen now on Spotify, Apple Podcasts, or YouTube.
Resources Mentioned:
Eliminate The Suck with an Executive Assistant: https://superpowershq.com/
Renè’s Book: They’re Gone: The Survivor’s Guide to Real Estate https://www.amazon.com/Theyre-Gone-Survivors-Protect-Estate-ebook/dp/B01EKF9BNC
Learn about CCIM: ccim.com
Connect with Renee: 1031guru.com
00:00:00 - Start
00:05:31 - Lender for 20 Years
00:08:35 - $1,000,000 Club
00:11:18 - Family first
00:12:54 - Jazzercise or Dog Walker
00:14:11 - Empowering Women
00:16:19 - If you’re a Residential Agent there is a path to Commercial (Learn it to Earn it)
00:19:56 - CCIM Scholarships
00:22:51 - I did not want to be “Bob’s Wife”
00:25:00 - Executive Assistant or Easy Access? Superpowerhq.com/commerciallyspeaking
00:32:12 - 2025 Bingo Card
00:35:46 - Fail 5 Times A Month
00:38:27 - Get In A Bar Fight
00:41:05 - Day Drink In A Kiddie Pool/ Fire A Client
00:43:11 - 2 Simple Things to Slow Down The Hamster Wheel Of CRE
00:45:59 - Watch A Meteor Shower
00:46:30 - Meditate For 30 Days
00:48:21 - Advice for Investing In Multi-Family
00:54:18 - Timmy Impresses His Dad
00:55:50 - Advice For Women Investors
00:59:09 - Advice For Women Brokers
01:00:50 - Pop Quiz
01:06:39 - A Better Way Of Setting Goals
01:08:41 - Timmy’s Secret Game with Isaac Grant

Jan 20, 2025 • 58min
Simplifying CRE Investing: Hearthstone's Vision for WEALTH and IMPACT – Brad Ahrens & Rob Powell
What if you could invest in commercial real estate without the stress of managing properties or navigating complex markets? In this episode of Commercially Speaking, Bo and Timmy Barron welcome Brad Ahrens and Rob Powell, partners at Hearthstone Capital, to unveil a revolutionary approach to CRE investing that’s as simple as it is impactful.
From the creation of Hearthstone to the launch of their second fund, Brad and Rob share how they’re transforming the investment experience—combining transparency, expert analysis, and social impact to deliver meaningful returns.
Key Takeaways:
How Hearthstone simplifies CRE investing for high-net-worth individuals
The unique mission behind Fund Two: blending profitability with social good
Why partnering with top-tier operators is the key to success
Insights into current market opportunities and trends
🎧 Discover how you can invest confidently and make a difference! Listen now on Spotify, Apple Podcasts, or YouTube.
Resources Mentioned:
Learn more and register as an investor: https://hearthstonecre.com/
Connect as an operator: https://hearthstonecre.com/contact-us/#
CRE Investor Coach: https://creinvestorcoach.com/
10X your time and productivity: https://superpowershq.com/
⏰Time Code⏰
00:00 - Start
03:29 - Rob Powell
08:33 - Brad Ahrens
11:19 - Hearthstone Capital
13:44 - A Fund To Make The World A Better Place
16:26 - Fund 1
18:27 - Fund 2
21:06 - Registering As An Investor
23:14 - Our Money Is Where Our Mouth It
25:09 - The Complexities Of Owning CRE
26:55 - Profiling The Ideal Investor
28:49 - The Investors Dilemma
34:04 - Is There Ever A Right Time?
35:39 - Registering Does What?
37:27 - The Fund Managers are Available Anytime
38:01 - Calling All Operators!
39:13 - An Example Of A Great Operator
45:19 - Full Transparency
47:50 - The Balance Of The Group
52:13 - I’ve Never Met Someone Who Did NOT Want To Invest
📒Show Notes📒
🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE:
https://subscribe.wgbarron.com/?utm_source=newsletter_share
SUBSCRIBE and LISTEN to Commercially Speaking Here:
Youtube: www.youtube.com/@CommerciallySpeaking
Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330
Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking
Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking
📲 Connect with us:
Youtube: https://www.youtube.com/@commerciallyspeaking
Instagram: https://www.instagram.com/commerciallyspeaking/
Facebook: https://www.facebook.com/commerciallyspeaking
Tiktok: https://www.tiktok.com/@commerciallyspeaking
Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share
Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets.
For all CRE inquiries visit http://www.barroncommercial.com
Timmy is an actor, comedian, writer and host: @timmybarron https://youtu.be/ICoIAHSZvgA

Jan 13, 2025 • 1h 17min
From $0 to CRE Millions: Beth Azor’s Secrets to Success
How do you turn fearless canvassing into a multi-million-dollar real estate portfolio? In this episode of Commercially Speaking, Bo and Timmy Barron sit down with Beth Azor, the “Canvassing Queen,” to explore her remarkable journey in commercial real estate.
Beth shares her secrets to prospecting success, breaking gender barriers in the CRE industry, and building wealth as an investor. With decades of experience as a leasing agent, property owner, and mentor, Beth delivers invaluable advice for brokers, landlords, and aspiring investors alike.
Key Takeaways:
How to master canvassing to fill vacancies and increase property value
Why women are underrepresented in CRE investing and how to change it
Lessons learned from Beth’s first deal and her rise to industry legend
The power of networking, resilience, and creativity in real estate
🎧 Listen now on Spotify, Apple Podcasts, or YouTube for this inspiring conversation with a true CRE trailblazer!
Resources Mentioned:
Learn more about Beth’s workshops: azoracademy.com
Women Investor Wednesdays Podcast: Available Here
**GET YOUR VIRTUAL EA TOADY: https://**www.superpowershq.com/commerciallyspeaking
The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: https://www.massimo-group.com
Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT: https://www.stdb.com/
OUR NEWSLETTER :
https://subscribe.wgbarron.com/?utm_source=newsletter_share
00:00:00 - Start
00:02:59 - Beth Azor, The Canvassing Queen
00:07:07 - Beth’s 1st Deal
00:10:22 - Whatever You Know, Things Can Change
00:11:38 - Read The Documents
00:14:17 - Give It Up For $1,000,000?
00:19:00 - Don’t Say No For The Prospect
00:19:55 - Women Investor Wednesdays
00:22:30 - The REAL Reason Women Don’t Invest
00:24:42 - Other Reasons Women Don’t Invest
00:27:03 - Women’s Real Estate Summit {(https://www.azoracademy.com/)
00:29:39 - What Should The Men Know?
00:35:08 - Using Your Social Capital
00:36:05 - Start Talking About Money!
00:41:50 - Canvassing Secrets
00:44:45 - Never Ask For The Owner!
00:46:30 - Boots On The Ground While Sliding Into The DMs
00:50:43 - Get Straight To The Point
00:54:12 - Can You Teach Fearlessness?
00:58:58 - Let’s Not Gloss Over It Works
01:01:39 - Alex and Mario
01:06:48 - Hijos
01:08:28 - Pop Quiz

Dec 30, 2024 • 1h 12min
AI in CRE: How Technology is Transforming Real Estate Analysis and Strategy – [REPLAY]
Michael Hieronymus, founder of Duck Ridge Realty, dives into how AI is revolutionizing commercial real estate analysis and strategy. He discusses tools like Perplexity and Agent.AI that are transforming market analysis and workflow automation. Michael emphasizes the Rhodes framework for effective AI prompting and the benefits of using AI in lease abstraction and underwriting. He also touches on the potential of tokenization and blockchain technology in reshaping asset management. Get ready for innovative insights that could change the way you approach real estate!

Dec 23, 2024 • 1h 32min
Unlocking the Power of 1031 Exchanges: Save Taxes, Build Wealth - with 1031 BROKER JAMES BEAN
**GET YOUR VIRTUAL EA TOADY: https://**www.superpowershq.com/commerciallyspeaking
The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: https://www.massimo-group.com
Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT: https://www.stdb.com/
OUR NEWSLETTER :
https://subscribe.wgbarron.com/?utm_source=newsletter_share
Thinking about selling an investment property but worried about hefty taxes? In this episode of Commercially Speaking, Bo and Timmy Barron are joined by 1031 Exchange expert James Bean to demystify one of the most powerful tools in commercial real estate.
James breaks down the essentials of 1031 tax-deferred exchanges, how they work, and why they’re a game-changer for real estate investors looking to defer taxes and grow their wealth. From key rules to common myths, this episode is packed with insights to help you make smarter investment decisions.
Key Takeaways:
The 5 essential rules of a successful 1031 Exchange
How to identify properties within the 45-day timeline
The difference between like-kind exchanges and other strategies
Creative ways to build multi-generational wealth using 1031s
🎧 Don’t miss this deep dive into a cornerstone of real estate investing! Listen now on Spotify, Apple Podcasts, or YouTube.
Resources Mentioned in the Episode:
Jame’s YouTube Channel: Best 1031 Online
Jame’s website: https://www.best1031online.com
Jame’s Phone (805)-779-1031
RSVP to our LIVE Ai Episode with Michael Hironimus via youtube: https://www.youtube.com/live/D7_SSfIRCn8
The link to call in during the LIVE Ai Episode: https://riverside.fm/studio/timmy-barrons-studio?t=760b365c65f49c6b8ba8
00:00:00 - Start
00:04:36 - Welcome!
00:13:35 - Becoming an expert in 1031 Tax Deferred Exchanges?
00:15:23 - The Net Lease World
00:19:11 - 1031 Information Gap
00:21:18 - 1031 101
00:22:44 - The 3 Identification Rules
00:27:41 - 5 Main Rules of the 1031
00:28:28 - 1. Equal To or Greater Than
00:29:32 - 2. You must use a QI (Accommodator)
00:34:27 - 3. Like Kind
00:37:21 - 4. 45 Days to Identify
00:38:34 - 5. 180 Days To Close
00:40:01 - Here’s How Powerful a 1031 is! (Let’s Do The Math)
00:44:04 - Multigenerational Wealth with a 1031
00:54:09 - For The Brokers Listening
00:57:25 - Do it Right Or Pay The Price
00:59:37 - Timmy’s Duke Joke
01:01:52 - 1031 Fails
01:04:49 - Identifying A Property
01:06:37 - Replacing Debt
01:10:28 - 1031 and Tax Season
01:12:43 - Never Assume Your Broker, Attorney or CPA Understands 1031
01:17:06 - How To Connect With 1031 Broker James
01:18:47 - Pop Quiz
01:25:59 - 1031 Broker James presents Bo-isms
01:27:28 - Listener Shoutouts
📒Show Notes📒
🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE:
https://subscribe.wgbarron.com/?utm_source=newsletter_share
SUBSCRIBE and LISTEN to Commercially Speaking Here:
Youtube: www.youtube.com/@CommerciallySpeaking
Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330
Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking
Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking
📲 Connect with us:
Youtube: https://www.youtube.com/@commerciallyspeaking
Instagram: https://www.instagram.com/commerciallyspeaking/
Facebook: https://www.facebook.com/commerciallyspeaking
Tiktok: https://www.tiktok.com/@commerciallyspeaking
Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share
Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets.
For all CRE inquiries visit http://www.barroncommercial.com
Timmy is an actor, comedian, writer and host: @timmybarron https://youtu.be/ICoIAHSZvgA

Dec 16, 2024 • 1h 8min
2025 CRE Predictions: Taxes, Tariffs, and Trends to Watch – LONNIE HENDRY & KEVIN BASSETT, CPA
Lonnie Hendry, the Chief Product Officer at Trepp, and Kevin Bassett, CPA at Bassett & Associates, dive deep into the commercial real estate landscape for 2025. They dissect potential tax changes and the impact of tariffs on real estate prices. The duo discusses rising interest rates and their implications on multifamily properties, particularly in the Sunbelt. They also explore how remote work is reshaping urban real estate dynamics and the demand for office spaces, revealing key investment opportunities amid an evolving economic climate.

Dec 9, 2024 • 1h 51min
Timmy Barron UNFLITERED: The Highs and Lows of a Creative Career – Ep. 82
GET YOUR VIRTUAL EA TOADY: www.superpowershq.com/commerciallyspeaking
The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: www.massimo-group.com
Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT: https://www.stdb.com/
Commercially Speaking NEWSLETTER:
https://subscribe.wgbarron.com/?utm_source=newsletter_share
Mentioned in the Episode:
High School Band Director (Queen) - https://youtu.be/YG3Fi8vudis
Timmy’s Divorce Series - https://youtube.com/playlist?list=PLJds25eGwnIKLuv_oo9HzTphUE5ADq3ye&si=qeEaadwkKigQX_5y
127 Anytime Min (127 Hours Spoof) - https://youtu.be/Tpb6sTUTmnU?si=rtija0yU-1MnGaml
Barron & Barren Lawyer Commercial - https://youtu.be/JYuY8hSMWrM?si=bwiqO5MSpqFw2mX8
Bergess Griffer Series - https://youtube.com/playlist?list=PLHtqkhltFwPquy-5HzMySlXPd16M3XcXY&si=Ysy38mUrLkQL9tx8
Bergess Griffer’s Full Scene Live From The Second City - https://youtu.be/n-MvKJd9v6c?si=oXOFHueqvAzVsTgv
Acting Reels - https://youtube.com/playlist?list=PLJds25eGwnIJaer3RglnO8rvwzYJfGlgs&si=C1SM__zBvVdaTqZv
Dad Does Standup - https://youtu.be/x5BpSnhMydc
In this special episode of Commercially Speaking, Timmy Barron takes center stage! You’ve seen him play the “idiot” host alongside his brother Bo, but this time, we’re diving deep into Timmy’s fascinating life as an actor, comedian, and content creator.
From hilarious auditions and wild gigs to finding success in improv and landing an agent, Timmy shares the highs and lows of navigating the entertainment world. He talks about lessons learned at Second City, his adventures in Chicago’s comedy scene, and surprising connections between his creative career and commercial real estate.
Key Takeaways:
The story behind Timmy’s journey to Second City and improv success
How relationships and networking can change your career trajectory
The unexpected jobs that helped Timmy fund his creative dreams
Behind-the-scenes stories of acting, comedy, and coaching
🎧 Listen now on Spotify, Apple Podcasts, or YouTube! Don’t forget to subscribe and leave a review!
00:00:00 - Start
00:08:11 - The Road to Chicago
00:09:49 - Timmy Almost Dies After Leaving a Gay Bar
00:11:52 - Too Scared To Walk Into Second City
00:14:58 - Completing The Second City Conservatories
00:19:25 - Cruise Ship Auditions
00:20:54 - “Bye Bye Liver” (Public House Theatre)
00:26:52 - Difference Between a Producer, Director & Executive Producer
00:30:42 - Timmy Signs His First Talent Agency
00:36:46 - Difference between an Agent & a Manager
00:40:02 - The transition to Commercials, TV and Film
00:45:55 - The Weirdest Audition Timmy Ever Did
00:54:21 - Work Begets Work
00:58:33 - Check Avail
00:59:11 - SAG-AFTRA Card - What is it and how do you get it?
01:06:06 - How COVID Changed The Audition Process
01:11:42 - Tiktok 2020 + Making Money
01:18:40 - SAG-AFTRA Strike 2023
01:21:32 - The Podcast, Tizbee and Current Projects
01:25:34 - Where Does Timmy Make His Money?
01:30:43 - CRE Branding and Content Creation
01:34:15 - Creating More Freedom
01:37:20 - Answering the final questions
01:42:14 - Shoutouts
SUBSCRIBE and LISTEN:
Youtube: www.youtube.com/@CommerciallySpeaking
Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330
Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking
📲 Connect with us:
Twitter/X: https://x.com/comspeakpod
Youtube: https://www.youtube.com/@commerciallyspeaking
Instagram: https://www.instagram.com/commerciallyspeaking/
Facebook: https://www.facebook.com/commerciallyspeaking
Tiktok: https://www.tiktok.com/@commerciallyspeaking
Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share
Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets.
For all CRE inquiries visit http://www.barroncommercial.com
Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

Dec 2, 2024 • 1h 19min
The Power of Story: Crexi’s Shanti Ryle on Modern CRE Marketing
THANKS TO OUR SPONSORS:
GET YOUR VIRTUAL EA TOADY: www.superpowershq.com/commerciallyspeaking
The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: www.massimo-group.com
Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT: https://www.stdb.com/
🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE:
https://subscribe.wgbarron.com/?utm_source=newsletter_share
In this episode of Commercially Speaking, Bo and Timmy Barron sit down with Shanti Ryle, Director of Content Marketing at Crexi (https://www.crexi.com) and producer of the award-winning Crexi Podcast (https://www.crexi.com/blog/podcast). Shanti shares her journey from SaaS marketing to becoming a voice in the commercial real estate (CRE) industry, using storytelling and strategic content to drive meaningful engagement.
Shanti offers valuable insights for brokers and business professionals, from leveraging consistency in brand marketing to creating authentic connections through content. Whether it's crafting compelling case studies, starting a podcast, or simply documenting your daily work, Shanti explains how to elevate your marketing game without overcomplicating the process.
Tune in to discover how Crexi stays ahead in CRE tech, what it takes to build a lasting brand, and why creativity and empathy are essential tools for modern marketers.
🔔 Subscribe for more insider strategies to grow your business in the CRE world!
Chapters:
00:00:00 - Coming Up
00:02:51 - TV Guardian
00:07:24 - Shanti Ryle of Crexi & The Crexi Podcast
00:09:36 - Name That Tune!
00:14:11 - How’d You Get Into CRE?
00:16:53 - Performing Artist on the side
00:18:24 - Bo’s Embarrassing Song
00:20:06 - How to Find the “Who” in “Who Not How”?
00:21:52 - Building Trust Through Storytelling
00:24:52 - How to Hire the Perfect Marketing Person?
00:25:50 - Brand Marketing vs Paid Advertising
00:29:48 - Creating a Brand Marketing Machine For A Boutique Brokerage
00:32:06 - Events
00:33:21 - Brand Marketing Checklist
00:35:24 - Case Study One Pagers
00:39:00 - You Don’t Need The Best Cameras or Audio Equipment
00:42:10 - Nail The Obvious Stuff
00:49:23 - Document over Create
00:51:46 - Patterns of Success You’ve Noticed From Hearing 100 CRE Success Stories
00:55:20 - 10+ Extra Hours a Week www.superpowershq.com/commerciallyspeaking
00:56:52 - Crexi - The Elevator Pitch
01:01:46 - What’s New With Crexi?
01:03:32 - What’s Next For Crexi?
01:07:24 - Pop Quiz
SUBSCRIBE and LISTEN:
Youtube: www.youtube.com/@CommerciallySpeaking
Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330
Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking
📲 Connect with us:
Twitter/X: https://x.com/comspeakpod
Youtube: https://www.youtube.com/@commerciallyspeaking
Instagram: https://www.instagram.com/commerciallyspeaking/
Facebook: https://www.facebook.com/commerciallyspeaking
Tiktok: https://www.tiktok.com/@commerciallyspeaking
Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share
Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets.
For all CRE inquiries visit http://www.barroncommercial.com
Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron

Nov 25, 2024 • 1h 14min
What Every Commercial Real Estate Broker Should Learn from a Lender
In this episode of Commercially Speaking, Bo Barron and Timmy Barron welcome Isaac Grant, CCIM, a former commercial lender turned CRE broker, to share his inspiring journey from banking to brokerage.
Isaac reveals how his deep expertise as a lender has given him an edge in understanding the financial nuances of commercial real estate deals. From analyzing T12s to navigating today’s challenging lending environment, Isaac provides invaluable insights for brokers and investors alike.
Listen in as Isaac explains the importance of building strong relationships with lenders, knowing a bank's balance sheet, and understanding client motivations to close better deals. Plus, hear how he made the leap into the entrepreneurial world, balancing life as a family man with four kids while learning the ropes of brokerage.
If you’re curious about the transition from W2 to entrepreneurship or looking for insider tips on CRE finance, this episode is packed with wisdom you don’t want to miss.
🔔 Subscribe to Commercially Speaking for more actionable insights on commercial real estate and beyond!
THANKS TO OUR SPONSORS:
GET YOUR VIRTUAL EA TOADY:www.superpowershq.com/commerciallyspeaking
The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: www.massimo-group.com
Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT https://www.stdb.com/
Chapters
00:00 Cold Open
03:01 Introduction of Isaac Grant
03:58 Isaac's Journey to Commercial Banking
06:09 Transitioning to Commercial Real Estate
10:21 The CCIM Experience
12:48 Making the Switch to Brokerage
21:13 First Deal as a Broker
22:08 Understanding T12 and P&L Statements
30:02 Current Lending Landscape
36:26 Navigating the Banking Environment
37:25 Navigating Interest Rates and Bank Liquidity
39:21 Market Forecasts and Federal Rate Cuts
41:44 The Role of Brokers in Commercial Real Estate
47:31 Building Relationships with Lenders
51:10 Transitioning from Broker to Investor
56:14 Understanding Cash on Cash Returns
01:00:32 Pop Quiz: Testing Knowledge in Real Estate
📒Show Notes📒
🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE:
https://subscribe.wgbarron.com/?utm_source=newsletter_share
SUBSCRIBE and LISTEN to Commercially Speaking Here:
Youtube: www.youtube.com/@CommerciallySpeaking
Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330
Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeaking
Amazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking
📲 Connect with us:
Youtube: https://www.youtube.com/@commerciallyspeaking
Instagram: https://www.instagram.com/commerciallyspeaking/
Facebook: https://www.facebook.com/commerciallyspeaking
Tiktok: https://www.tiktok.com/@commerciallyspeaking
Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share
Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets.
For all CRE inquiries visit http://www.barroncommercial.com
Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron