Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Personal Growth Strategies That IMPACT Business Growth with Ray Higdon “When you Take Massive Action & Aim High, Resources & Relationships Appear” -Ray Higdon Have you been wondering why mindset is important in business? Most successful people take the time to work on their mindset, so listen to this entire audio to find out how you can do the same! Join Tersh Blissett and his co-host Josh Crouch as they talk about mental blocks and working on your mental game as a business owner with Ray Higdon. Tersh met Ray at a conference earlier this year, and everything Ray mentioned hit home with Tersh, so he invited Ray to come on the podcast. You don't want to miss this episode! Tune in as they sit with an amazing coach, a leader with professional passion who shares tips about how to think positively even in difficult situations. Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business. (Ray is the owner of the Higdon Group and is passionate about helping entrepreneurs, high achievers, and network marketers not only reach their highest potential but equipping them at every level with the knowledge needed to succeed. The Higdon Group stands apart from other companies given their continued dedication to delivering daily live content in a private membership-based community called Rank Makers. Rank Makers gives professionals a place for community and support and they are guided daily with live training by Ray Higdon and the help of his team members. Ray Higdon is a two-time best-selling author, coach, high-energy speaker, and philanthropist. Going from foreclosure to multimillion-dollar success in a few short years, Ray’s journey to excellence has been fueled by an unrelenting passion for teaching people how to find their voice and understand their worth. Moreover, he also hosts the Home Business Profits with Ray Higdon podcast.) Are you looking for valuable business advice to reach that seven-figure revenue mark? Do you want actionable tips to properly navigate through every business challenge you encounter as a tradesperson along the way? Then this podcast is definitely for you.  In this episode we discuss: Paradigm and mindset shifts business owners need to achieve greater success. Why it’s so important to process your emotions as an entrepreneur in the trades. Tips and strategies for increasing personal growth AND business growth. Processing Your Emotions Makes You a Better Business Owner [00:10:30] ”At the end result of any experience is an emotion… Most people, they relive that on almost a daily basis… How would I show up in the world? How would I talk to other people? I would not trust people,” says Ray Higdon. As a business owner, you must have a positive outlook on life. People are frequently frustrated or irritated by events that occurred several years ago. Ray believes, that you must understand the importance of emotions in order to not just grow as a business owner but also become a better person. To prevent your professional and personal life from being impacted, he discusses how to deal with negative thoughts as a business owner. [00:12:00] Ray discusses how Dr. Joe Dispenza inspired him and how he learned to overcome his negative thoughts by replacing them with positive ones. He emphasizes overcoming the negative experiences of your experience by confronting your thoughts. He believes that “ the person that wronged you years ago doesn't even remember doing it so let it go.” How to Model Personal Growth for Your Employees [30:34-32:36] On asked where we go to help team members learn more about themselves. Ray answers, “ First, it’s you being the example… How can I start showing up in a way where others ask me, what are you doing differently?”    It is easy for negativity to affect people, especially at work, so if you want to develop a positive work ethic do listen to this episode. We’re sure you’ll love it. Ray Higdon recently joined Service Business Mastery Podcast and here are some highlights of the podcast: How to cultivate a healthy, productive, positive mindset as a business owner Tips and strategies for increasing personal growth AND business growth. The power of setting intentions How not to project your insecurities or past traumas onto your business Showing up as an example of self-awareness and personal growth Why it’s so important to process your emotions as an entrepreneur in the trades. How to best communicate and take accountability for emotion-driven mistakes you’ve made. Ray shares tips on finding the balance between work, life, and family that will help you regain it if you have previously had it, but have lost it. From foreclosure to multimillion-dollar success in just a few short years, Ray Higdon is a best-selling author, coach, speaker, and philanthropist. His journey to excellence has been fueled by a relentless desire to teach people how to understand their worth and find their voice. Key Resources From The Show: Learn more about The Higdon Group. Connect with Ray Higdon.  Subscribe to Ray Higdon’s  YouTube channel. To check out more fun and valuable video do not forget to follow our YouTube Channel. Email us at Podcasts@ServiceBusinessMastery.com Learn all about the Hosts of Service Business Mastery! Listen to this podcast and get equipped with essential business advice from this impactful conversation. So, what’re you waiting for? Tune into this episode right away and get one step closer to becoming the successful owner of your dreams. Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

We wanted to give our new listeners a chance to get to know the hosts of our show betterThis podcast has always been a place where Service Business professionals can come together to learn, find community, and have a great time! So this episode you all just get to hang out with us as if we were grabbing a coffee and talking about our day. For those of you who have listened to Service Business Mastery for a while, welcome back to our show!  ABOUT OUR HOSTS Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.WHAT WE TALKED ABOUT TODAY: What’s been happening in the Service Business industry lately Current trends and tools to help improve your service based business Special Q&A w/ our hosts Josh and Tersh Special Announcement featured in the episode, accountability group creation and more!Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

The discussion of millennials over the past ten years has been overwhelming about what they are like but no one has addressed WHY. The WHY makes all the difference and reveals a future that will be unrecognizable by today’s standards in as little as the next twenty-five years. The WHY reflects a new Age of humanity that will change everything – thus Phillip Zimmerman’s career changed into coaching to help business leaders transform their organizations into millennial-led enterprises.   Phillip Zimmerman is a world-renowned expert on millennials and the important contributions they will make to our future. His book, "Unleash the Millennials" explores the negative stereotypes of millennials and debunks them as myths. In this episode, Phillip and Tersh discuss some essential advice for business owners considering becoming business owners themselves. They discuss the importance of creating a business that you are passionate about and providing value to your customers. They also emphasize the importance of setting and achieving goals, as well as developing a strong team to help you achieve success.    [00:01 - 17:58] Opening Segment Introducing Phillip Zimmerman to the show Brief background and career Phillip’s book, “Unleash the Millennials” Phillip’s experience with plagiarism  Millennials are educated for jobs that have not yet been invented As a result, they operate differently than previous generations This difference has led to a philosophical change in how millennials think As a result, they are different from previous generations when it comes to their attitudes and behaviors in the workplace   [17:59 - 31:07] Disruptive Millennials for the Better Millennials are the most educated generation in human history, with degrees in many fields The reason boomers ask millennials why they are doing something is that they do not understand how the millennial generation works Boomers need to figure out how to work with millennials in a way that does not frustrate them, as they can do anything millennials can do Phillip predicts that everything will change soon and that this change will be due to the millennials' unique thinking style The current generations of leaders are not up to the task of leading in a time of change, and millennials will take over AI is coming in and will eliminate a lot of jobs, but it is also bringing new technologies that will change the world for the better There is a need for millennials to develop skills so they can be prepared for the future   [31:08 - 33:21] Closing Segment See the links below to connect with Phillip Final words   Connect with Phillip by visiting www.EngineeringLeadershipDesign.com.  Quotes:   “When millennials take over they're gonna start doing things the way that they want it to be. They want it done…and it's gonna radically change the world.” - Phillip Zimmerman --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Every contractor experiences growing pains, but not every contractor is equipped to handle those pains themselves. Thus, something we see a lot in growing service businesses is the struggle to decide between hiring a marketing agency and building/managing your own internal marketing team. This week’s guest is divulging his unique leadership philosophy, creative process, and proven revenue-driving strategies that will make growing your business as painless as possible. As the Vice President of Brand Experience, Matthew Tyner manages both internal and external marketers for Max Service Group, a client-focused HVAC and plumbing company operating across multiple states in the Midwest. Join us as we talk with Matt about how he manages his team of marketing specialists to get the right job done in the most effective ways possible. In this episode we discuss: Hiring a marketing agency vs. Building and managing an internal marketing team (Which one should you choose?) How to build deeper relationships with your local community & Budget to give back Matt’s process and strategies for building a marketing strategy Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Start with Why by Simon Sinek Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn. Meet the Guest: Matthew Tyner is the Vice President of Max Service Group, a client-focused HVAC and plumbing company operating across Ohio, Indiana, and Kentucky. Matthew has helped Max Service Group accomplish a total of 640% growth over three years, Blended Return on Ad Spend of $14:$1, and startup marketing agency revenue (client ad spend removed) from $0 to $3.5M in two years. Links to content here:  LinkedIn: https://www.linkedin.com/in/matthewtyner Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

DOE's new efficiency requirements go into effect in 2023 and they’ll have a big impact on both new equipment sales and replacement or upgrade projects for existing equipment.  The good news? There are new technologies available that can help you meet these requirements while also providing other benefits like improved comfort, indoor air quality, and lower energy costs. HVAC business owners, including you, will need to be aware of these changes in order to stay compliant. Lucky for you, Chris Forth is here to help us understand what these changes mean. Chris Forth is the Vice President of Regulatory, Codes & Environmental Affairs for the Ducted Systems division of Johnson Controls. As an HVAC industry veteran with over 30 years of experience, Chris is the perfect person to break down these new DOE regulations and their implications on HVAC and non-HVAC businesses. Join us as we talk with Chris about the newly updated 2023 Department of Energy Regulatory Requirements and how these updated regulations are going to impact your business. In this episode, we discuss: How the Inflation Reduction Act and 2023 DOE Regulations are impacting suppliers, manufacturers, and contractors. Everything you need to know about The 25C Tax Credit and Home Rebates. How the 2023 DOE Requirements are going to be regulated. Opportunities you have to make your HVAC business more efficient. Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Download the 2023 DOE Guidebook from Johnson Controls Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn. Meet the Guest: Chris Forth is an HVAC industry veteran with over 30 years of experience, who has worked in engineering, product management and most recently the regulatory and codes space as the Vice President of Regulatory, Codes & Environmental Affairs for the Ducted Systems division of Johnson Controls. Forth is heavily involved in industry codes and standards development, as well as industry advocacy efforts to facilitate the safe transition to low-GWP refrigerants at the state, federal and international levels. Forth currently serves on multiple committees and boards, including the Air-conditioning, Heating and Refrigeration Institute (AHRI), the Alliance for Responsible Atmospheric Policy and the State Chamber of Oklahoma, where he is based. Forth graduated from Oklahoma State University with a bachelor’s and master’s degree in engineering and engineering management. Check out Johnson Controls: https://www.johnsoncontrols.com  Connect with Chris on LinkedIn: https://www.linkedin.com/in/chris-forth-9067bb62  Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

In today's economy, it's important to surround yourself with people who can help you navigate through any business challenge. Aaron Walker is a successful business owner and life coach who will share invaluable insights on managing marketing, pricing, human resources, and more.    Aaron Walker is an author, speaker, mastermind facilitator, president, and Founder of View from the Top and Iron Sharpens Iron Mastermind Group. Aaron also is the creator of The Mastermind Playbook, an incredible resource that allows you to start, grow, and scale masterminds.    Tune in to learn how to reach your seven-figure revenue mark and maintain a successful career! [00:01 - 05:13] Opening Segment Introducing Aaron to the show Brief career and background   [05:14 - 15:35] Iron Sharpens Iron Aaron shares his experience with a successful life coach, and how it has helped him grow as a business owner The benefits of diversity and how it can be beneficial to both the individual and society as a whole Aaron discusses how virtual meetings allow for greater communication and connection between people, which is beneficial for business growth Remote work allows for greater collaboration and connection between employees   [15:36 - 24:27] Apply to Join Iron Sharpens Iron Aaron discusses the benefits of joining a mastermind group, which include personal and professional growth Aaron stresses the importance of having a balanced life, including having a good relationship with one's spouse  If someone is not able to have a balanced life, they are not likely to be successful in business   [24:28 - 29:17] Closing Segment The key to success is having a positive mindset and being able to push through challenges Fear is one of the most common challenges people face and one that can be eliminated with a positive mindset   Quotes:   “When we’re left to our own thoughts, we’ve only got one filter, one mindset, one life experience, and we don’t know what we don’t know.” - Aaron Walker   “It’s not just about finances. It’s about being a great woman or a great man.” - Aaron Walker   “If you don’t have your personal life straightened out, then what does it matter that you do a lot of business?” - Aaron Walker Connect with Aaron Walker by visiting www.ViewFromTheTop.com. Check out Aaron’s digital program at www.TheMastermindPlaybook.com.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Matt Boyce from the Podium joins Tersh to discuss the various benefits that they offer their customers by providing a bird’s eye view of their businesses. Their services allow customers to easily collect and organize messages from various social media. They also offer payment services without ever having to contact the technician in person through text messaging. Matt provides some great advice about becoming a business owner and shares some helpful resources for those looking to start their own business. Jump in and learn how to drive consistent reviews in your business!   [00:01 - 06:16] Opening Segment Introducing Matthew to the show Brief background and career What is Podium? Interaction management platform Allows top-down visibility on conversations Communicating with customers on the same thread   [6:17 - 32:19] Boosting Reviews through Podium Pioneering the review economy and driving consistent reviews for businesses Google knows consumer behavior around reviews and can devalue a business's relevancy if they're not driving consistency Podium is a consolidated messaging tool that pulls in messages from various social media Allows for better communication between different parts of a business Web chats are a great way to connect with customers, but they need to be marketed well to be successful Benefits of the text chat option Offers a convenient way for customers to communicate with businesses, without the fear of being disconnected or waiting on a live chat response Has a high response rate A natural progression from web chats   [32:20 - 39:01] Service Maintenance Program How lack of getting schedules lead to attrition Not spamming customers with marketing content Schedule text messages to remind customers about service appointments The rates for this service are very competitive, and there is no card present fee You can also use this service to collect payments from customers who do not have a card on site Service Titan offers bulk texting so that customers can be scheduled for service without having to wait on phone calls.   [39:02 - 40:42] Closing Segment See the links below to connect with Matt Final words Quotes:   “Reviews are great to get. But if you’re not driving consistency, you're really not as relevant in those local searches.” - Matt Boyce   “If you’re looking at being a message-able or text-able business, you gotta have the flexibility to facilitate that.” - Matt Boyce Connect with Matt by visiting www.Podium.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Do you feel anxious whenever you try to make a call? In this episode, Dave and Tersh talk about how CSRs can improve their phone calls by starting the phone conversation off with a positive attitude, no matter what the caller says. As the author of the book, “Fearless Communication'', Dave stresses the importance of bonding and forming a rapport with the caller in order to help educate them and get them closer to resolving the issue. Dave gives real tangible examples of these calls so make sure to tune in!   [00:01 - 06:51] Opening Segment Introducing Dave to the show Brief background and career Teaching live phone calls to CSRs Emphasizing the importance of bonding and rapport in order to educate and help resolve issues   [05:52 - 15:03] How to Answer the Phone Like a Pro Dave shares a sample call made with a customer Getting their first name, last name, phone number, and area of coverage It’s more important to capture the prospect and turn them into a customer At what point do we ask for the email address?   [15:04 - 20:21] Asking the Right Questions Calls are either 5-star or neutral “Sorry” is code for not having the ability to do anything about it The 2 biggest fears of CSRs What if somebody’s mad on the phone? What if you get asked a question you don’t know the answer to? Continually Negative News   [20:22 - 32:51] Responding to Your CSR Focusing on age and listening for what’s not being said Determining the next steps Focusing on booking the appointment How long does it take for a person to be confident in closing the majority of their calls? Having a good tone and tempo Dave’s program, The Jumpstart Microfeedback Implications of having a script Try to avoid jargon Answering calls    [32:52 - 33:27] Closing Segment See the links below to connect with Dave Final words   Quotes:   “It’s more important to capture that prospect and turn them into a customer.” - Dave Tester   “Your number 1 job when that phone rings is to book the appointment.” - Dave Tester   Connect with Dave by visiting www.GoDaveTester.com. Check out Dave’s book, “Fearless Communication”. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

By providing excellent customer service, you're not only creating loyal customers, but you're increasing your chances of making sales and generating high-value referrals.    When everyone on your team is equipped with strong customer service skills, they can provide an exceptional experience that builds customer loyalty and fuels business growth. While this is true, it all starts with YOU. If you communicate well and model excellent customer-centric service, your team will too!   Meet Zac Garside, Head of Marketing at Power Selling Pros, a company offering personalized Customer Service Representative and Dispatch training. Zac is also the host of This Call May Be Recorded, a weekly show where Zac and his team listen to recorded customer service calls and coach them live.   Join us as we learn from Zac the best-kept secrets to developing excellent customer service experiences and building customer-centric value in your business!   tldr; In this episode, we discuss the following: How contractors and service businesses benefit from customer service coaching and tracking call center KPIs. 8 ways to create a “wow” customer service experience. Building tangible value in your service business so you can increase sales. Get FREE training samples from Power Selling Pros  “We help companies realize that your success, your value, is determined by how much more you give in value, how well you serve your customers, compared to how much they pay you.”  — Zac Garside  Want to increase your sales and generate high-value referrals?  In this episode, we share tips for generating high-value referrals and increasing sales. By providing excellent customer service, you're not only creating loyal customers, but you're increasing your chances of making sales and generating high-value referrals.  When everyone on your team is equipped with strong customer service skills, they can provide an exceptional experience that builds customer loyalty and fuels business growth. While this is true, it all starts with YOU. If you communicate well and model excellent customer-centric service, your team will too! Zac Garside, Head of Marketing at Power Selling Pros, a company offering personalized Customer Service Representative and Dispatch training. Zac is also the host of This Call May Be Recorded, a weekly show where Zac and his team listen to recorded customer service calls and coach them live. Intrigued to listening to his ways to create a “wow” customer service experience? Join Tersh Blissett and his co-host Josh Crouch and learn from Zac the best-kept secrets to developing excellent customer service experiences and building customer-centric value in your business! Become a successful entrepreneur by taking advantage of the wisdom he shares. (Zac Garside runs Marketing at Power Selling Pros, the company that gives you personalized CSR & Dispatch training, and hosts This Call May Be Recorded, the weekly show where you get to see Zac and his team listen to recorded customer service calls and coach them up live! During the last 7 years, Zac has coached more CSRs & Dispatchers than Power Selling Pros can even keep track of. He also writes some of the most loved and read emails in the Home Services Industry about Customer Service, Sales & Leadership. Over 5,000 people get his free emails 3 times a week.) If you are a tradesperson struggling to overcome challenges, you don't want to miss this episode. In this episode, we discuss the following: How contractors and service businesses benefit from customer service coaching and tracking call center KPIs. 8 ways to create a “wow” customer service experience. Building tangible value in your service business so you can increase sales. Zac shares- Reasons Why Contractors Should Hire a Customer Service Coach ”Usually, when contractors come and work with us it’s because of some pain… This is about a lot more than just booking more calls and getting the team aligned around a script. This is about customer service being a central guiding philosophy of the business. We WOW the customer. Period,” says Zac Garside [05:51-05:48] Garside shares six KPIs to start tracking if you have no call center metrics “I’m in favor of simplicity. If you aren’t tracking anything, you only need to track six things for your call center… the number of calls taken and made, the number of appointments booked, the booking percentage, the number of maintenance plans sold on the phone, average talk time, and average time before answer,” says Zac Garside [16:11-16:40]  How to Accommodate Your Customers and Keep Them Happy When Demand is High  “This is about a lot more than just booking more calls and getting the team aligned around a script. This is about customer service being a central guiding philosophy of the business.”  — Zac Garside  “What are the odds that, if you let that customer hang up because you couldn’t get there soon enough or you’re booked out solid, what are the odds that they’re going to call the next person in line and magically get exactly what they’re looking for? Very slim,” advises Zac. [29:05-35:06] Zac Garside recently joined Service Business Mastery Podcast, and here are some highlights of the podcast: Zac discusses how contractors and service businesses benefit from customer service coaching. Common CSR pain points for contractors The 6 most important KPIs for customer service teams to know and track He shares 8 ways to create a “wow experience” with customer service communication skills How to develop your customer service communication skills The most effective ways to communicate with customers The show talks about how to build value in your service business so you can close more deals   Shout out to those who have partnered with us to make this information possible to share! Sera https://sera.tech/go/service-business-mastery/ - Request a demo through Service Business Mastery for a discounted Onboarding and Per Tech Fee. Upfrog https://www.upfrog.io/ CompanyCam https://www.companycam.com/SBM/ - Visit www.companycam.com/SBM for a 14-day trial and 50% off your first two months Tune In To Hear The Latest & Greatest In Business Service Trends Join the Service Business Mastery Facebook group. Email us at Podcasts@ServiceBusinessMastery.com To check out more fun and valuable videos, do not forget to follow our YouTube Channel. Email us at Podcasts@ServiceBusinessMastery.com Learn all about the Hosts of Service Business Mastery! Listen to this podcast and get equipped with essential business advice from this impactful conversation. So, what’re you waiting for? Tune into this episode immediately and get one step closer to becoming the successful owner of your dreams. Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories.     --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

In his three years of flipping houses, Jonathan has made some incredible profit margins. But his latest flip is by far the best one he's ever done.    By utilizing creative marketing techniques, Jonathan turned a $20,000 investment into a $50,000 return IN JUST SIX MONTHS!The best part is- it wasn’t just a one-time fluke.   The secret is in the data. Capturing the right information for marketing and finding better ways to process and understand that data to create scalable and insane ROI for your business. One of the biggest problems for business owners is getting better data to help us make proper business decisions. The secret is in your CRM system. CRMs can significantly misattribute revenue from channels and conversion tools. That’s exactly why we brought Jonathan Torrey, Director of Marketing at Searchlight, to bring these secret errors “to light.”  Jonathan and his team conducted a 9-month case study to find examples of how and why CRM systems fail to track leads and revenue properly. Through their manual search, the team successfully mapped out a solution and brought in a top-tier engineer to build an automated version of the tracking system they had developed.After this episode, you will be able to learn the nitty gritty marketing data insights that your competitors WISH they understood. This show is called Service Business MASTERY after, all right? :) Check out these resources we mentioned during the podcast: This episode is kindly sponsored by UpFrog www.upfrog.io, Sera https://sera.tech/go/service-business-mastery/, and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Listen to Ep 640: HVAC eCommerce Business For Beginners With Justin Riley & Noah Carter Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support