Aaron Christopher (A.C.) Evans is a pioneer in conversational marketing and the co-founder and CEO of Drips.com. Drips is the first conversational texting company of its kind, founding a new category and leading the way for some of the biggest brands in the world to use automated, humanized conversations at scale. On a daily basis, Drips engages in tens of millions of completely humanized conversations with zero client-side human resources or operators. Starting at the early age of 16, A.C. has been passionate about “scaling the unscalable” in all of his business ventures and Drips is no exception.
As a proven thought leader, A.C. shares his vast experience in performance marketing, consumer retention, and entrepreneurship. A.C. continues to innovate many of the best practices in lead conversion and compliance being adopted within the industry.
[00:00 - 02:10] Opening Segment
- Introducing Aaron to the show
- Brief background and career
[02:11 - 19:27] Texting is the Future of Lead Generation
- Automation in text messaging
- How to keep an engagement with people who prefer text messaging
- Make sure you have the right consent in automating messages
- The importance of being thoughtful when creating marketing messages
- Personalizing them for each individual
- Honoring the stop
- Keywords that are beneficial and no-go’s in continuing conversations
- What message am I sending?
- How am I sending it?
- What time am I sending it?
- Influence by Robert Cialdini
- People not playing with messaging are missing out
- People buy experiences, not services and products
[19:27 - 20:52] Closing Segment
- See the links below to connect with A.C.
- Final words
Quotes:
“I think if people aren’t playing with messaging and tweaking it, then they’re missing out.” - Aaron Christopher
“Today, people are buying experiences. They’re not buying services or products.” - Aaron Christopher
Connect with A.C. through LinkedIn, or you can visit www.Drips.com.
- This episode is kindly sponsored by
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