Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Join Us at: TAP Into the Future | October 3–5, 2025 | Savannah, GA Spend three action-packed days diving into practical automation strategies, exclusive access to the Savannah Bananas, and real-world tools to drive serious growth in 2026 🎟️ Spots are limited - reserve yours today: https://tapintothefuture.ai/  Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, hosts Tersh Blissett talks with Dan G. (Dan Goodman), CEO and Founder of Building36 Technologies, a company dedicated to helping contractors grow through smart home technology. Dan shares how tools like smart thermostats, sensors, cameras, and branded apps help contractors stay connected with customers, remain top of mind, and build long-term loyalty. He explains how automation, remote monitoring, alerts, and simple setups make service more reliable and easier to deliver. Throughout the conversation, Dan highlights how smart tech not only improves customer retention and increases recurring revenue but also supports faster, more sustainable business growth for service contractors. In this episode, here's what you can expect to learn:  How smart thermostats help build long-term customer loyalty. Why branded apps and alerts keep contractors top of mind. The value of using automation to catch system issues early. How connected devices can boost service and add revenue. Why simple tech tools help contractors grow and stay ahead. Timestamps⏰ [00:00] - Recap [01:59] - Episode Intro & Meeting Dan Goodman [03:09] - Dan’s Tech Journey from MIT to Smart Thermostats [04:15] - Starting Building36: From Retail to Trade Focus [05:11] - Smart Home Uses: Sensors, Locks, Lights, and More [06:41] - Compatibility with Thermostats & HVAC Systems [11:31] - Monthly Reports and Alerts for AC Performance [18:48] - Building Recurring Revenue from Smart Cameras [23:11] - Using Thermostat Data to Boost Early Bookings [25:18] - AI, Automation & Data Use in HVAC Maintenance [29:24] - Remote Monitoring, Sensors & AC Efficiency [40:44] - Zoning, Temp Sensors & Multi-Thermostat Setups If you enjoyed this insightful conversation with Dan Goodman, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn:  Dan G. Building36 Technologies Website:  Building36 Technologies This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk  

Call this demo number to experience Free2Grow : (719) 414-9355 Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Don’t Miss This: TAP Into the Future | October 3–5, 2025 | Savannah, GA Get ready for three powerful days of practical automation tactics, VIP access to the Savannah Bananas, and real strategies to fuel serious growth in 2026 - no fluff, just results and fun. 🎟️ Space is limited - lock in your spot now: https://tapintothefuture.ai/ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Nathan Keller of Free2Grow about replacing human call answering with AI voice agents. Nathan shares how AI can sound real, run 24/7, cut costs, and boost bookings, while stressing the importance of proper setup to win customer trust and drive growth. In this episode, here's what you can expect to learn:  How AI voice agents can answer calls anytime and boost bookings. Why older customers can enjoy AI when it’s set up the right way. The value of training and testing to make AI work well. How AI frees your team to focus on higher-value tasks. Why using smart tech can save money and grow your business. Timestamps ⏰ [02:50] - Episode Intro & Meeting Nathan Keller [03:57] - From Human Answering to AI Voice Agents  [07:52] - Challenges and Mindset in Making the Switch  [10:03] - Call Quality Issues with Human Answering  [12:19] - How Older Clients React to AI Calls  [16:47] - Customer Stories Mistaking AI for Real People  [21:07] - Key Differences Between Free2Grow and Others  [28:08] - AI Staying Calm with Angry Customers  [34:42] - Mindset Shift Needed for AI Adoption  [36:30] - Why AI Won’t Replace All Human CSRs  [51:11] - Outbound AI Calls and Legal Rules If you enjoyed this helpful and insightful talk with Nathan Keller, please leave us a review (5 stars would mean a lot 😉). Links & References: LinkedIn:  Nathan Keller Free2Grow Website:  Free2Grow This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai  Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk  

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Save the Date: TAP Into the Future | October 3-5, 2025 | Savannah, GA Join us for 3 powerful days of hands-on automation strategies, exclusive Savannah Bananas access, and the energy boost your service business needs heading into 2026. Walk away with real tools, real momentum, and real connections that drive results. This isn’t fluff - it’s strategy-packed and seriously fun. 🎫 Spots are limited - register now at: https://tapintothefuture.ai/  Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! http://www.servicebusinessmastery.com  In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch talk with Chris Buttenham, Co-Founder of Reins, a company that helps contractors retain employees through incentive programs. Chris shares how offering phantom equity and profit-sharing plans motivates employees and aligns their goals with the business’s success. He explains how using technology to simplify these programs makes them easy to manage and more effective. Chris talks about how offering meaningful rewards can drive business growth and employee loyalty. This conversation focuses on Chris’s journey helping contractors retain key employees with incentive programs. He shares how offering phantom equity and profit-sharing plans motivates employees and aligns their goals with the business. Chris explains how using technology to simplify these programs makes them easy to manage and more impactful. He highlights how offering meaningful rewards can strengthen loyalty, improve performance, and lead to long-term growth. In this episode, here's what you can expect to learn:  How phantom equity and profit-sharing motivate employees. Why aligning employee goals with the business drives success. The value of using simple technology to manage incentives. How offering meaningful rewards can increase employee loyalty. Why creating clear, visible incentives leads to better performance and growth. Timestamps ⏰ [00:00] - Recap [02:52] - Episode Intro & Meeting Chris Buttenham [06:39] - The Importance of Employee Retention in Home Services [11:50] - Challenges of Aligning Employee Goals with Business Success [15:40] - Understanding Phantom Equity and Profit-Sharing Programs [18:21] - Simplifying Employee Incentives with Technology [24:04] - How Incentive Programs Can Boost Employee Motivation [31:28] - Managing Emotional Expectations and Visibility in Equity Compensation [33:18] - The Role of Technology in Managing Employee Incentives [37:16] - Employee Compensation Ranges and Impact [38:09] - Equity Impact at Different Business Sizes [40:00] - Fast Onboarding for Profit Sharing Programs [43:34] - KPIs and the Need for Ongoing Communication in Employee Programs If you enjoyed this insightful conversation with Chris Buttenham, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn:  Chris Buttenham Reins Website:  Reins This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk  

Join Marcus Sheridan, a communication expert and bestselling author, as he delves into the power of transparent pricing strategies. He shares how one content piece generated $35 million in sales and emphasizes the importance of honesty in pricing to boost lead conversions. Discover how AI and data-driven insights can enhance marketing, and learn effective content creation strategies that resonate with customers. Plus, tips on using video to build trust and personal branding in the service industry make this a must-listen for service professionals!

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch talk with David Cochran, owner of Complete Comfort, a company known for using creative videos to grow its HVAC brand. David shares how doing things differently, like sending fun thank-you videos, making a team song, and using humor, helps customers remember and trust your business. He explains how finding the right people, staying inspired by events, and telling your story can build strong loyalty and make your business stand out in a busy market. This conversation focuses on David’s journey building his HVAC business by thinking outside the box. He shares how using funny videos, sending thank-you messages, and even creating a company song helped connect with customers in a fun way. David explains how having the right team, being inspired by events, and sharing your story can build loyalty. He highlights how being different and creative can grow your brand, attract attention, and lead to long-term success. In this episode, here's what you can expect to learn:  How funny videos and creative ideas help your brand stand out. Why doing the opposite of normal grabs attention and build trust. The value of hiring the right people to grow your business. How sharing your journey creates stronger customer loyalty. Why being unique can lead to more fans, referrals, and success. Timestamps⏰ [00:00] - Recap [03:11] - Episode Intro & Meeting David Cochran [05:26] - How David Started in HVAC From Scratch [08:04] - Challenges of Starting Young & Building Trust [12:07] - From Field Work to Office Role: David’s Shift [15:10] - Growing a Team & Letting Go of Control [18:19] - Standing Out With Funny Spoof Videos [24:07] - Creative Ideas Inspired by Jesse Cole & Events [28:15] - Building a Media Team & Bringing Ideas to Life [37:30] - How Video Content Boosts Team Culture [40:27] - Implementing Ideas from the Industry If you enjoyed this fun and inspiring talk with David Cochran, please leave us a review (5 stars would mean a lot 😉). Links & References: LinkedIn:  David Cochran Complete Comfort Website:  Complete Comfort This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch talk with Caleb Baitz, Vice President of Marketing at To Your Success, a company known for using gift packages to help businesses grow stronger customer relationships. Caleb shares how service business owners can use simple tools like cookies, handwritten notes, and surprise gifts to create emotional connections. He explains how thoughtful automation builds trust, drives word-of-mouth referrals, and helps businesses stand out in a busy market. This conversation focuses on Caleb’s work helping service business owners build stronger customer relationships through automation. He shares how sending gifts like cookies, using follow-ups, and adding personal touches can create lasting loyalty. Caleb explains how small, thoughtful actions can lead to more word-of-mouth referrals, brand trust, and business growth. He highlights how caring service and simple automation can drive long-term success and deeper customer connections. In this episode, here's what you can expect to learn:  How small gifts like cookies create loyal customers and brand trust. Why surprise and delight make your business stand out. The power of automation in keeping customer connections strong. How follow-ups show care and build long-term relationships. Why thoughtful touches can lead to more referrals and growth. Timestamps ⏰ [00:00] - Recap [03:33] - Episode Intro & How Service Emperor Tests Automation [04:15] - How “To Your Success” Sparked Automation Ideas [06:54] - Caleb’s Story & Family Business Background [08:21] - Using Gifts Like Cookies to Wow Customers [09:39] - How Automation Builds Emotional Connections [12:02] - Real-Life Impact: The Massage Gift Story [15:21] - Brand Loyalty Through Surprise and Delight [23:22] - Why Follow-Ups and Thank-Yous Build Trust [32:19] - Giving Value First & Staying Top of Mind [37:10] - Competing With Big Players Using Personal Touch [38:31] - Team Buy-In & Caring Culture Through Automation [44:45] - Final Thoughts & How to Connect With Caleb If you enjoyed this chat with Caleb Baitz, please leave us a review (5 stars would mean a lot 😉).   Links & References: LinkedIn:  Caleb Baitz To Your Success Website:  To Your Success This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Autobot.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, host Tersh Blisett and Josh Crouch talk with Ryan Naylor, currently serving as the CEO/Founder of AvaHR and previously leading as Chief Executive Officer at LocalWork and also the Contributing Author of Entrepreneur Media. Ryan shares his expertise on how service business owners can improve hiring, team culture, and employee retention. He explains the importance of hiring A players, offering competitive wages, and having clear communication to attract top talent. Ryan also discusses how small changes in the hiring process and team culture can drive long-term business growth and success. This conversation focuses on Ryan’s work helping service business owners improve hiring and team culture. He shares how hiring A players, offering competitive wages, and clear communication help attract top talent. Ryan explains how small changes in the hiring process and team culture can lead to better business growth. He highlights how improving the team and focusing on clear communication can drive long-term success and stronger relationships. In this episode, here's what you can expect to learn:  How hiring A players leads to better results and long-term success. Why offering competitive wages helps attract top talent. The importance of clear communication in hiring the right people. Why fast response times are key to securing top candidates. How small improvements in hiring and team culture drive business growth. Timestamps ⏰ [00:00:00] - Introduction & Episode Overview [00:02:38] - Episode Introduction and Guest Welcome [00:03:54] - Ryan’s Background and Early Entrepreneurial Journey [00:06:32] - The Real Cost of C and B Players [00:08:32] - Smart Interview and Reference Check Strategies [00:10:56] - What is an ATS, and why does it matter [00:16:34] - Optimizing the Hiring Funnel [00:23:21] - Culture Marketing and Purpose-Driven Recruiting [00:28:51] - Spotting A-players During Interviews [00:34:55] - Resources, Tools, and Final Thoughts If you enjoyed this chat with Ryan Naylor, please leave us a review (5 stars would mean a lot 😉). Links & References: LinkedIn:  Ryan Naylor Entrepreneur Media AvaHR LocalWork Website:  Entrepreneur Media AvaHR LocalWork This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Autobot.ai   Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, hosts Josh Crouch and Tersh Blisset chat with Amber Gaige, Chief Marketing Advisor at Far Beyond Marketing and a marketing expert with a strong background in the trades. Amber shares her journey from working in her family’s plumbing business to becoming a certified StoryBrand guide. She discusses how the StoryBrand framework helps service businesses stand out by focusing on clear messaging and solving emotional problems for customers. Amber also explains how small changes in marketing can lead to long-term growth and success. This conversation focuses on Amber Gaige’s work helping trade business owners grow through effective marketing. She explains how the StoryBrand framework helps create clear messaging and build trust with customers. Amber shares how focusing on customer emotions and solving real problems leads to loyal clients. She also discusses how small marketing adjustments can lead to long-term growth and stronger customer relationships. In this episode, here's what you can expect to learn:  How using the StoryBrand framework creates clear messaging and builds trust. Why focusing on emotional problems helps create loyal customers. How positioning your business as the guide leads to long-term growth. Why small marketing changes can have a big impact on your success. How clear communication across all platforms makes your business stand out. Timestamps ⏰ 00:20 - Introduction 01:08 - Introducing Amber Gaige 02:10 - Amber’s Background in Trades and Marketing 05:32 - What is the StoryBrand Framework? 06:47 - Why Clear Messaging Builds Trust 10:42 - How Focusing on Customer Emotions Drives Loyalty 14:30 - Positioning Your Business as the Guide 17:00 - Small Changes in Marketing for Big Growth 19:15 - The Importance of Consistent Communication 21:30 - How StoryBrand Helps Service Businesses Stand Out 23:45 - Key Marketing Strategies for Trades Business Owners 26:00 - Real-Life Example of StoryBrand in Action 28:30 - Amber’s Advice for Business Owners 30:00 - Closing Thoughts and Final Takeaways If you enjoyed this conversation with Amber Gaige, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn:  Amber Gaige Far Beyond Marketing Website:  Far Beyond Marketing This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Autobot.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte --------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, host Tersh Blissett talks with Gregg Schonhorn, partner at and Business Development Advisor  SF&P Advisors and expert in selling service businesses. They talk about how Gregg helps owners get ready to sell by building strong teams, fixing money issues, and planning ahead. Gregg shares how profits, leadership roles, and smart systems raise business value. He explains how using automation, AI, and good financial habits can attract buyers and avoid common mistakes. Gregg also shares tips on what buyers look for and how to grow a business worth selling. This conversation focuses on Gregg Schonhorn’s work helping business owners prepare their companies for sale. Gregg shares why strong profits, clear roles, and solid systems raise a business’s value. He explains how planning ahead, cutting extra costs, and building a good team make selling easier. The discussion highlights how automation, AI, and smart money habits attract buyers and lead to better deals in the service industry. In this episode, here's what you can expect to learn:  Why early planning and strong profits boost your business value. How cutting waste and fixing money mistakes helps before selling. What buyers look for in your team, systems, and finances. How AI and automation can improve your business for a sale. Why building a solid team makes your company easier to sell. Timestamps ⏰ 00:00 - Episode Recap 02:43 - Meet Gregg Schonhorn from SF&P Advisors 03:13 - What SF&P Does: Selling Service Businesses 04:18 - Why Business Owners Overvalue Their Companies 05:57 - Understanding Rolled Equity and Business Partnerships 07:26 - How Buyers Use Debt and Cash in Deals 08:12 - Timeline: When Do PE Firms Sell? 09:55 - Common Business Issues Before Selling 11:19 - Overpaying the C-Suite and Fixing Expenses 12:25 - Hitting Revenue Walls and Business Growth Stages 14:10 - When to Get Lean or Grow Carefully 16:29 - What It Means to Be “Too Lean” for Buyers 17:54 - Comparing HVAC vs Roofing Business Maturity 18:54 - Why Missing Team Roles Can Hurt Valuation 24:22 - Proven Growth and Repeatable Results 26:10 - Why Residential Business Models Get Higher Value 28:43 - Will AI Change Business Multiples? 31:46 - How Buyers Ask About Your Tech Stack 33:02 - CTOs and the Future of Service Business Tech 34:10 - Gregg on Why You’re Ahead with Automation 37:47 - Accrual-Based Accounting and Financial Clarity 37:21 - Understanding KPIs for Your Stage of Growth 40:35 - Final Advice: Plan Early and Keep Improving If you enjoyed this chat with Gregg Schonhorn, please leave us a review (5 stars would mean a lot 😉). 📩 Want to connect with Gregg Schonhorn? Reach out via email at gregg@SFPadvisors.com or call him directly at 973-919-5509. Links & References: LinkedIn:  Gregg Schonhorn SF&P Advisors Website:  SF&P Advisors This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Autobot.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Join Clay Neumeyer, President of Service Loop Electrical, and Joseph Lucanie, Senior Sales Representative at Jones Services, as they dive into the art of avoiding burnout in the contracting world. They share tips on the power of clear communication and fair pricing to cultivate loyal customers. You'll hear how slowing down can enhance service quality and deepen client relationships. Plus, discover the significance of investing in personal wealth and prioritizing time for family and self, ensuring that success encompasses more than just financial gains.