Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte---------------------------------------------------- 🎙️ This Week’s Podcast – Exclusive TAP Preview with Marcus Sheridan Mark Your Calendar: TAP Into The Future – October 3–5, 2025 | Savannah, GA Get ready for AI & Automation Unleashed — a three-day event we’re hosting, packed with no-fluff automation strategies, unforgettable VIP Savannah Bananas fun, and the momentum your service business needs heading into 2026. One of our headline speakers is Marcus Sheridan, a globally recognized communication expert, bestselling author, and keynote speaker. His They Ask, You Answer framework (now Endless Customers) has been named a “Top 5 Marketing Book of All Time” and has transformed how businesses build trust and win customers. 👉 Register now at https://www.tapintothefuture.ai to join Marcus Sheridan and other industry leaders at TAP Into The Future, October 3–5, 2025, in Savannah, GA. In this special episode of the Service Business Mastery Podcast, hosts Tersh Blissett and Josh Crouch sit down with Marcus to give you a taste of the strategies he’ll share on stage at TAP Into The Future. Marcus is Co-Founder of PriceGuide and The Question First Group, Partner at River Pools, and the founder of the They Ask, You Answer movement — a USA Today bestseller with over 100,000 copies sold. His work has reshaped how businesses communicate, focusing on transparency, trust, and empowering customers with information. 🎤 TAP Session Preview: At TAP, Marcus will present a life-changing framework to: Earn more trust from customers Attract higher-quality leads Stand out from the noise in a crowded market He’ll tackle two of the biggest challenges facing modern B2B and B2C businesses: How to evolve your business model for a more informed, less patient, and more digital customer How to position your brand as the voice of trust in your industry while still driving growth In this episode, you’ll hear a preview of that session, including how contractors and service business owners can use transparent content — such as openly sharing pricing, creating helpful videos, and addressing customer questions online — to build authority and drive sales. 📚 What You’ll Learn in This Episode: How sharing pricing openly can build customer trust Why being transparent helps your brand stand out How to use content to answer common questions Why pricing calculators attract more leads How honest information can lead to more business and referrals 📘 Want more of Marcus’s strategies? They Ask, You Answer Endless Customers Learn more about Marcus: marcussheridan.com 🎟️ Join Marcus live at TAP Into The Future: tapintothefuture.ai Timestamps ⏰ [00:00] - Episode Recap [03:44] - Introduction to Marcus Sheridan [04:33] - Why Businesses Avoid Sharing Prices [06:09] - The Case for Showing Prices Online [13:31] - The Future Is Seller-Free and Self-Service [16:18] - How to Use a Price Estimator to 5X Leads [20:57] - AI Search and the Content That Wins [26:52] - How ‘Best Of’ Lists Help You Rank for Competitors [38:23] - Embracing Video and Human Connection [41:01] - From Technician to Educator [47:44] - Creating Content That Sells: Assignment Selling [54:36] - CTA Strategy: Ditch “Free Quote” for “Instant Estimate” [59:23] - Disrupting Industry Norms to Build Trust [01:04:56] - Reflections, Event Teasers & Final Thoughts If you enjoyed this chat with Marcus Sheridan, please leave us a review (5 stars would mean a lot 😉). Links & References: LinkedIn: Marcus Sheridan Marcus Sheridan International, Inc. priceguide The Question First Group River Pools Website:  Marcus Sheridan International, Inc. priceguide The Question First Group River Pools Books: They Ask, You Answer Endless Customers This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch talk with David Cochran, owner of Complete Comfort, a company known for using creative videos to grow its HVAC brand. David shares how doing things differently, like sending fun thank-you videos, making a team song, and using humor, helps customers remember and trust your business. He explains how finding the right people, staying inspired by events, and telling your story can build strong loyalty and make your business stand out in a busy market. This conversation focuses on David’s journey building his HVAC business by thinking outside the box. He shares how using funny videos, sending thank-you messages, and even creating a company song helped connect with customers in a fun way. David explains how having the right team, being inspired by events, and sharing your story can build loyalty. He highlights how being different and creative can grow your brand, attract attention, and lead to long-term success. In this episode, here's what you can expect to learn:  How funny videos and creative ideas help your brand stand out. Why doing the opposite of normal grabs attention and build trust. The value of hiring the right people to grow your business. How sharing your journey creates stronger customer loyalty. Why being unique can lead to more fans, referrals, and success. Timestamps⏰ [00:00] - Recap [03:11] - Episode Intro & Meeting David Cochran [05:26] - How David Started in HVAC From Scratch [08:04] - Challenges of Starting Young & Building Trust [12:07] - From Field Work to Office Role: David’s Shift [15:10] - Growing a Team & Letting Go of Control [18:19] - Standing Out With Funny Spoof Videos [24:07] - Creative Ideas Inspired by Jesse Cole & Events [28:15] - Building a Media Team & Bringing Ideas to Life [37:30] - How Video Content Boosts Team Culture [40:27] - Implementing Ideas from the Industry If you enjoyed this fun and inspiring talk with David Cochran, please leave us a review (5 stars would mean a lot 😉). Links & References: LinkedIn:  David Cochran Complete Comfort Website:  Complete Comfort This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch talk with Caleb Baitz, Vice President of Marketing at To Your Success, a company known for using gift packages to help businesses grow stronger customer relationships. Caleb shares how service business owners can use simple tools like cookies, handwritten notes, and surprise gifts to create emotional connections. He explains how thoughtful automation builds trust, drives word-of-mouth referrals, and helps businesses stand out in a busy market. This conversation focuses on Caleb’s work helping service business owners build stronger customer relationships through automation. He shares how sending gifts like cookies, using follow-ups, and adding personal touches can create lasting loyalty. Caleb explains how small, thoughtful actions can lead to more word-of-mouth referrals, brand trust, and business growth. He highlights how caring service and simple automation can drive long-term success and deeper customer connections. In this episode, here's what you can expect to learn:  How small gifts like cookies create loyal customers and brand trust. Why surprise and delight make your business stand out. The power of automation in keeping customer connections strong. How follow-ups show care and build long-term relationships. Why thoughtful touches can lead to more referrals and growth. Timestamps ⏰ [00:00] - Recap [03:33] - Episode Intro & How Service Emperor Tests Automation [04:15] - How “To Your Success” Sparked Automation Ideas [06:54] - Caleb’s Story & Family Business Background [08:21] - Using Gifts Like Cookies to Wow Customers [09:39] - How Automation Builds Emotional Connections [12:02] - Real-Life Impact: The Massage Gift Story [15:21] - Brand Loyalty Through Surprise and Delight [23:22] - Why Follow-Ups and Thank-Yous Build Trust [32:19] - Giving Value First & Staying Top of Mind [37:10] - Competing With Big Players Using Personal Touch [38:31] - Team Buy-In & Caring Culture Through Automation [44:45] - Final Thoughts & How to Connect With Caleb If you enjoyed this chat with Caleb Baitz, please leave us a review (5 stars would mean a lot 😉).   Links & References: LinkedIn:  Caleb Baitz To Your Success Website:  To Your Success This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Autobot.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, host Tersh Blisett and Josh Crouch talk with Ryan Naylor, currently serving as the CEO/Founder of AvaHR and previously leading as Chief Executive Officer at LocalWork and also the Contributing Author of Entrepreneur Media. Ryan shares his expertise on how service business owners can improve hiring, team culture, and employee retention. He explains the importance of hiring A players, offering competitive wages, and having clear communication to attract top talent. Ryan also discusses how small changes in the hiring process and team culture can drive long-term business growth and success. This conversation focuses on Ryan’s work helping service business owners improve hiring and team culture. He shares how hiring A players, offering competitive wages, and clear communication help attract top talent. Ryan explains how small changes in the hiring process and team culture can lead to better business growth. He highlights how improving the team and focusing on clear communication can drive long-term success and stronger relationships. In this episode, here's what you can expect to learn:  How hiring A players leads to better results and long-term success. Why offering competitive wages helps attract top talent. The importance of clear communication in hiring the right people. Why fast response times are key to securing top candidates. How small improvements in hiring and team culture drive business growth. Timestamps ⏰ [00:00:00] - Introduction & Episode Overview [00:02:38] - Episode Introduction and Guest Welcome [00:03:54] - Ryan’s Background and Early Entrepreneurial Journey [00:06:32] - The Real Cost of C and B Players [00:08:32] - Smart Interview and Reference Check Strategies [00:10:56] - What is an ATS, and why does it matter [00:16:34] - Optimizing the Hiring Funnel [00:23:21] - Culture Marketing and Purpose-Driven Recruiting [00:28:51] - Spotting A-players During Interviews [00:34:55] - Resources, Tools, and Final Thoughts If you enjoyed this chat with Ryan Naylor, please leave us a review (5 stars would mean a lot 😉). Links & References: LinkedIn:  Ryan Naylor Entrepreneur Media AvaHR LocalWork Website:  Entrepreneur Media AvaHR LocalWork This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Autobot.ai   Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, hosts Josh Crouch and Tersh Blisset chat with Amber Gaige, Chief Marketing Advisor at Far Beyond Marketing and a marketing expert with a strong background in the trades. Amber shares her journey from working in her family’s plumbing business to becoming a certified StoryBrand guide. She discusses how the StoryBrand framework helps service businesses stand out by focusing on clear messaging and solving emotional problems for customers. Amber also explains how small changes in marketing can lead to long-term growth and success. This conversation focuses on Amber Gaige’s work helping trade business owners grow through effective marketing. She explains how the StoryBrand framework helps create clear messaging and build trust with customers. Amber shares how focusing on customer emotions and solving real problems leads to loyal clients. She also discusses how small marketing adjustments can lead to long-term growth and stronger customer relationships. In this episode, here's what you can expect to learn:  How using the StoryBrand framework creates clear messaging and builds trust. Why focusing on emotional problems helps create loyal customers. How positioning your business as the guide leads to long-term growth. Why small marketing changes can have a big impact on your success. How clear communication across all platforms makes your business stand out. Timestamps ⏰ 00:20 - Introduction 01:08 - Introducing Amber Gaige 02:10 - Amber’s Background in Trades and Marketing 05:32 - What is the StoryBrand Framework? 06:47 - Why Clear Messaging Builds Trust 10:42 - How Focusing on Customer Emotions Drives Loyalty 14:30 - Positioning Your Business as the Guide 17:00 - Small Changes in Marketing for Big Growth 19:15 - The Importance of Consistent Communication 21:30 - How StoryBrand Helps Service Businesses Stand Out 23:45 - Key Marketing Strategies for Trades Business Owners 26:00 - Real-Life Example of StoryBrand in Action 28:30 - Amber’s Advice for Business Owners 30:00 - Closing Thoughts and Final Takeaways If you enjoyed this conversation with Amber Gaige, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn:  Amber Gaige Far Beyond Marketing Website:  Far Beyond Marketing This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Autobot.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte --------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, host Tersh Blissett talks with Gregg Schonhorn, partner at and Business Development Advisor  SF&P Advisors and expert in selling service businesses. They talk about how Gregg helps owners get ready to sell by building strong teams, fixing money issues, and planning ahead. Gregg shares how profits, leadership roles, and smart systems raise business value. He explains how using automation, AI, and good financial habits can attract buyers and avoid common mistakes. Gregg also shares tips on what buyers look for and how to grow a business worth selling. This conversation focuses on Gregg Schonhorn’s work helping business owners prepare their companies for sale. Gregg shares why strong profits, clear roles, and solid systems raise a business’s value. He explains how planning ahead, cutting extra costs, and building a good team make selling easier. The discussion highlights how automation, AI, and smart money habits attract buyers and lead to better deals in the service industry. In this episode, here's what you can expect to learn:  Why early planning and strong profits boost your business value. How cutting waste and fixing money mistakes helps before selling. What buyers look for in your team, systems, and finances. How AI and automation can improve your business for a sale. Why building a solid team makes your company easier to sell. Timestamps ⏰ 00:00 - Episode Recap 02:43 - Meet Gregg Schonhorn from SF&P Advisors 03:13 - What SF&P Does: Selling Service Businesses 04:18 - Why Business Owners Overvalue Their Companies 05:57 - Understanding Rolled Equity and Business Partnerships 07:26 - How Buyers Use Debt and Cash in Deals 08:12 - Timeline: When Do PE Firms Sell? 09:55 - Common Business Issues Before Selling 11:19 - Overpaying the C-Suite and Fixing Expenses 12:25 - Hitting Revenue Walls and Business Growth Stages 14:10 - When to Get Lean or Grow Carefully 16:29 - What It Means to Be “Too Lean” for Buyers 17:54 - Comparing HVAC vs Roofing Business Maturity 18:54 - Why Missing Team Roles Can Hurt Valuation 24:22 - Proven Growth and Repeatable Results 26:10 - Why Residential Business Models Get Higher Value 28:43 - Will AI Change Business Multiples? 31:46 - How Buyers Ask About Your Tech Stack 33:02 - CTOs and the Future of Service Business Tech 34:10 - Gregg on Why You’re Ahead with Automation 37:47 - Accrual-Based Accounting and Financial Clarity 37:21 - Understanding KPIs for Your Stage of Growth 40:35 - Final Advice: Plan Early and Keep Improving If you enjoyed this chat with Gregg Schonhorn, please leave us a review (5 stars would mean a lot 😉). 📩 Want to connect with Gregg Schonhorn? Reach out via email at gregg@SFPadvisors.com or call him directly at 973-919-5509. Links & References: LinkedIn:  Gregg Schonhorn SF&P Advisors Website:  SF&P Advisors This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Autobot.ai Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Join Clay Neumeyer, President of Service Loop Electrical, and Joseph Lucanie, Senior Sales Representative at Jones Services, as they dive into the art of avoiding burnout in the contracting world. They share tips on the power of clear communication and fair pricing to cultivate loyal customers. You'll hear how slowing down can enhance service quality and deepen client relationships. Plus, discover the significance of investing in personal wealth and prioritizing time for family and self, ensuring that success encompasses more than just financial gains.

In this engaging discussion, Eric McGrath, a leadership coach and EOS Implementer, shares insights on overcoming scaling barriers in trade businesses. He emphasizes how the Entrepreneurial Operating System (EOS) fosters structure and clarity. Topics include the significance of emotional intelligence in leadership, the benefits of one-on-one check-ins for building trust, and the importance of psychological safety in teams. Eric also highlights that self-growth and effective meeting strategies are integral to long-term success.

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ---------------------------------------------------- Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, host Tersh Blissett talks with Michael Caito, CEO of Map Consulting, an Active Member of EO and YPO and Former Co-Founder of Restaurants on the Run. They discuss Michael’s journey from entrepreneur to CEO and how he grew his business by focusing on disciplined leadership and goal setting. Michael shares how creating strong routines, building a reliable team, and continuous learning helped him scale his company. He also explains how coaching and accountability were key to improving leadership skills and ensuring long-term business success. This conversation focuses on Michael Caito's journey from entrepreneur to CEO. Michael shares how disciplined leadership and goal setting were key to his growth. He explains how building strong routines, creating accountability, and focusing on continuous learning helped him scale his business. The discussion highlights the importance of a solid team and structured leadership for long-term success and stability in business. In this episode, here's what you can expect to learn:  How to Transition from Entrepreneur to CEO: Michael explains how focused leadership and goal setting helped him grow his business. Why Strong Routines Lead to Success: Learn how building clear habits and accountability can improve leadership and stability. Using Leadership for Growth: Michael shares how disciplined leadership and team building lead to long-term success. Building a Solid Team: Hear how creating a strong team and setting clear expectations drive business growth. Growing Through Learning: Understand why continuous learning and coaching are essential for becoming a better leader and scaling your business. Timestamps ⏰ 00:00 - Episode Recap 03:32 - Meet Michael Caito, CEO of Map Consulting 05:00 - Transitioning from Entrepreneur to CEO 05:48 - Building Disciplined Leadership for Business Success 09:09 - Setting Clear Goals to Drive Growth 14:25 - The Importance of Building a Reliable Team 15:50 - Why You Should Keep Growing Even During a Business Sale 18:38 - How Accountability and Goal Setting Lead to Long-Term Growth 20:18 - How Strong Leadership Drives Team Performance 23:47 - Becoming a CEO-Level Leader: Key Takeaways 26:27 - The Six Key Functions Every Entrepreneur Must Master to Become a CEO 33:05 - Two Overlooked Keys to Business Growth: KPIs and Manager Training 35:58 - Final Thoughts, Resources, and How to Connect with Michael Caito If you enjoyed this chat with Eric McGrath, please leave us a review (5 stars would mean a lot 😉). Links & References: LinkedIn:  Michael Caito MAP Entrepreneurs'​ Organization YPO Restaurants on the Run Website:  MAP YPO Entrepreneurs'​ Organization This episode is kindly sponsored by: Free-2-grow Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Rilla Lace.ai Autobot.ai   Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk

Join Jacob Gee, CFO of Gee Heating and Air, and Wil Kinsey, Director of Sales at Conduit WC, as they dive into the world of HVAC warranties. They reveal how innovative warranty programs can significantly increase profits and reduce risks for contractors. Listen in as they discuss how simple warranty plans can enhance customer trust and financial stability. They also explore the balance between managing costs and maximizing profits, emphasizing the importance of clear goals and peace of mind for steady business growth.