678. Reactivate Your HVAC & Plumbing Client List

Service Business Mastery Podcast show notes: How to Re-Engage Your Current Client List

• Tersh & Josh are discussing re-engaging their current client list.
• Josh talks about how humans are more afraid of spiders than they are of humans.
• Noah discusses simplicity in online marketing, and how it can help small businesses grow rapidly.

Is It Because We've Always Done It This Way, Or Is This The Best Way To Do It? 

• Contractors are busy and need to find ways to be more efficient
• There are many different ways to be more efficient, including reactivating old customers
• Email is a good way to start, but there are other methods as well
• Data is important for reactivation because it allows for segmentation and targeting

How to Keep Your Customers Responding to Your Text Messages

• The guys discuss how they approach recovering customers, focusing on personal relationships and reactivation over spamming.
• They discuss how the younger generation is less likely to fall for automated text messages.
• They also suggest that businesses focus on human communication in order to build a relationship with their customers and increase reactivation rates.

Introverts in the Workplace Struggle with Technology

• Humans are herd animals and tend to long for human communication, which is why they're drawn to technology in the modern world.
• Technology has been shoved down people's throats, leading to more separation between people than ever before.
• People are now more likely to communicate through text messages or emails rather than phone calls, as this is the easiest way to get an answer without being bothered.
• The text channel is the preferred method of communication for most business owners, as it is easier to document and provides a better experience for both the sender and receiver.

 How to create a personalized digital invoice for your business

• Transparency and online pricing are going to come into the world through data transparency and understanding of what a customer's experience was before, during, and after a service call.
• The #CRMs have developed a process where they send a PDF with estimates, a cover letter, and a video explaining the business.
• This allows for better customer engagement and reduces the labor burden on the techs.

 How to make small business marketing easier with upfrog

• You feel more comfortable and at ease when you use video instead of phone calls to communicate with customers because it's more authentic, and you can do it with your phone today.
• You don't have to make huge investments to get started with video communication, and there are many ways to use video to connect with customers.
• You can find Noah and Justin on social media, in the HVAC Owner's Digital Ally Facebook Group, and in other online communities like the Service Business Mastery Facebook Group.

 New Podcast: Service Business Mastery

• There is a community of service business owners who can help each other out
• The key to success is to be active in the community and reach out to others
• Thank your customers for their support

Key Resources From The Show:

• Learn more about ReFrog
• Connect with Justin on LinkedIn.
• Join the HVAC Owner's Digital Ally Facebook Group.
• Join the Service Business Mastery Facebook group.
• Email us at Podcasts@ServiceBusinessMastery.com
• To check out more fun and valuable video, do not forget to follow our YouTube Channel.
• Learn all about the Hosts of Service Business Mastery!

 

This episode is kindly sponsored by the following:

• • Sera
    • Request a demo through Service Business Mastery for a discounted Onboarding and Per Tech Fee.
  • Upfrog
  • CompanyCam
    • (visit www.companycam.com/SBM for a 14-day trial and 50% off your first two months)

 

Listen to this podcast and get equipped with essential business advice from this impactful conversation. So, what’re you waiting for? Tune into this episode immediately and get one step closer to becoming the successful owner of your dreams.

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