Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Tersh Blissett & Josh Crouch
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Dec 16, 2022 • 41min

Customer Recovery: Strategies for Creating Loyal Customers w/ Justin Riley & Noah Carter

If you’re utilizing technology and even basic psychology in your marketing tactics, you too can turn your business into a growth engine. Even better, you can turn disengaged and dissatisfied customers into PAYING customers (pretty quickly, too).  This isn’t click bait, it’s proven! Automation and strategic messaging are two powerful ways you can recover old customers and stubborn leads and convert them into loyal customers. Joining us today are two experts in digital marketing, Justin Riley, President of UpFrog, along with Noah Carter, Head of Operations at UpFrog.  Last time we talked with Justin and Noah about customer reactivation, so this time we’re talking about customer recovery.  In this episode, we discuss: What is customer recovery and why is it so important for service businesses? How your marketing messaging and timing is impacting your sales and customer engagement. Simple ways to convert dissatisfied/disengaged customers into loyal, paying customers. How important are customer reviews? Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn. Meet the Guests: Justin Riley is the President of UpFrog, a digital agency and growth engine dedicated to helping local businesses thrive in the ever changing technology era. Connect with Justin on LinkedIn: https://www.linkedin.com/in/justintriley Noah Carter is the Head of Operations at UpFrog.  Connect with Noah on LinkedIn: https://www.linkedin.com/in/noah-carter-97514b151  Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
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Dec 10, 2022 • 12min

The Truth About Improving Efficiency w/ Billy Stevens

In a service business, growth can be a double-edged sword. On one hand, it's great to see your company expanding and taking on new clients. On the other hand, growth can put a strain on your resources, making it difficult to maintain the same level of service.    That's why it's important to focus on efficiency when you're trying to save money and improve profitability. In other words, rather than simply raising prices, look for ways to cut costs and increase productivity.    For example, you might consider offering extended warranties to your customers. While this can be beneficial for companies, self-warrantying can cause issues with valuation if not done correctly.    In this episode of Service Business Mastery we discuss: How focusing on improving efficiencies within a company can help save money and improve profitability, rather than simply raising prices. When considering changing pricing, businesses should look at their overall financial state and make data-driven decisions. Why offering extended warranties can be beneficial for companies, but self-warranting can cause issues with valuation if not done correctly.   The bottom line is that when it comes to pricing, businesses should look at their overall financial state and make data-driven decisions. By taking a strategic approach to pricing, you can ensure that your service business remains profitable as it grows! Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Billy Stevens began his professional career in 1996 with Berkeys, an HVAC and plumbing business based in South Texas. Billy purchased Berkeys in 1996. Not having much experience in the trades allowed him to look outside of the box as the company grew.   Billy cleaned up the image of plumbers and implemented other time saving strategies. These things seem ordinary now but no other companies were doing this at the time.    One important thing Billy learned at Berkeys: Dispatchers are pulled in every direction... by technicians, CSRs, managers, owners, customers & support staff.   Compounding the problem, current software requires even MORE staff.    The key obstacle to growth is the chaos in the office. Industry software is fundamentally flawed... It not only ignores the chaos, it compounds it!   And nobody has created a viable solution!   Until now.   Enter: **drum roll** .... ServiceSHIFT!   Links to content here:  LinkedIn: https://www.linkedin.com/in/billy-stevens-a54a1819/   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
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Dec 8, 2022 • 14min

Going Beyond the Numbers with PlumbBooks w/ Cheryl Lanahan

As the service business industry continues to grow, it's more important than ever for business owners to have a firm handle on their finances. That's where Cheryl Lanahan from PlumbBooks comes in.  On this episode of Service Business Mastery, Cheryl discusses her background and how she got started with PlumbBooks. She talks about the problems she saw when working with contractors and how she turned that data into actionable intelligence. Cheryl explains what the process looks like for cleaning up books that are in disarray. Finally, she gives advice on what business owners should be thinking about as they plan for the new year. Joshua Crouch from Relentless Digital discusses with Cheryl about: How she got started with PlumbBooks and her professional background What problems Cheryl saw working in the service business industry and how she applied that data towards improving the business’ financial process and output for clients. When business owners should be thinking about their work as they plan for the new year. What the process looks like for cleaning up books that are in disarray. Whether you're just getting started in the service business industry or you've been in business for years, this podcast interview is a must-listen. You'll come away with actionable advice that will help you take your business to the next level. Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit there website). Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn. Meet the Guest:  Cheryl Lanahan is the Founder of PlumbBooks. She is dedicated to providing meaningful, accurate, and on-time custom reporting so that decision makers understand their financial position and can make informed money moves. Cheryl’s goal is to have a business where people love to work, clients are wowed with their services, and providing value is #1. PlumbBooks has helped clients grow their businesses, adjust their spending so that they are more profitable, and feel completely at peace that their books are in great shape. When not working, Cheryl enjoys playing a little Zelda Breath of the Wild, and she can’t wait for the next one to come out. LinkedIn: https://www.linkedin.com/in/cheryl-lanahan-531560a8/  Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
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Dec 5, 2022 • 45min

Digital Marketing Do’s & Don’ts for HVAC and Plumbing Pros with Ryan Redding

Digital Marketing Do’s & Don’ts for HVAC and Plumbing Pros with Ryan Redding You’re not a marketing expert, you’re an HVAC or plumbing pro! So, instead of throwing money at pay per click ads every time you’re waiting for the phone to ring, tune in to this episode to learn a few digital marketing tips and tricks that will help you get more leads. Our guest, Ryan Redding, is the Founder of DP Marketing Services, a digital marketing company that provides Web Design, SEO, PPC, & Social Media Management to Tier 2 companies. Ryan is an experienced strategist who has led organizations of all sizes to solve complicated challenges and exceed goals. Thus, there’s no better person to help you develop a more effective marketing strategy (and better yet, save money doing it!). Join us as we chat with Ryan about digital marketing strategies that work (and don’t work) for home service businesses! In this episode we discuss: Common mistakes business owners make with digital marketing. Are Local Service Ads worth it for my business? How leadership and self-development determines your business’s growth and success.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). DP Marketing Services Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn. Meet the Guest: Ryan Redding is a business consultant & marketing strategist with experience in multiple industries and market sectors. He is the Owner of DP Marketing Services, a digital marketing company that provides Web Design, SEO, PPC, & Social Media Management to Tier 2 companies, and has extensive experience in non-profit sector. Ryan is an experienced strategist. From change management to leadership development, he has led organizations large and small solve complicated challenges, and exceed goals. Links to content here:  Learn more about DP Marketing Services: https://www.dpmarketing.services/ Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
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Dec 2, 2022 • 27min

Training Techs from Within with Joe Cunningham

In this conversation, Tersh welcomes Joe to talk about how to train technicians to be successful in their jobs and how to create a successful training program that will help contractors learn everything they need to be successful in their service businesses. Joe helps technicians get past the "eight-to-four mentality" and help them develop life skills so they can grow their career. Tune in to learn valuable business advice for service business owners and reach a seven-figure revenue mark!    [00:01 - 05:29] Opening Segment Introducing Joe to the show Joe Cunningham is a world-renowned expert in the air conditioning industry and has been working with service business owners, managers, and technicians for over 30 years   [05:30 - 13:16] Training Techs from Within The 10-day fast track program Joe offers is nonstop and designed to help technicians learn customer communication skills and run perfect service calls. The typical day at the technician training center is 60 to 65% hands-on, with the remainder spent in lectures The most important aspect of the training is giving technicians a personal learning experience that allows them to enhance their career There is no set tool list requirement for technicians, but they are given a basic set of tools when they arrive   [13:17 - 24:13] Hands-On Training for HVAC Technicians The benefits of a hands-on training program for technicians The school offers a tuition discount for veterans and offers scholarships for those who qualify Joe shares his advice on how to pick the right candidate for a service business He recommends that potential employees have technical aptitude and be able to communicate with customers He also advises against taking on too many clients at once Businesses should keep classes small to ensure that everyone in attendance can learn from the instructor   [24:14 - 27:04] Closing Segment See the links below to connect with Joe Final words   Quotes:   “If you’ve got somebody that doesn’t give a damn whether you show up at 8 or 10…he’s probably not gonna make it for you.” - Joe Cunningham Connect with Joe through LinkedIn, or visit www.TechnicalArtsCenter.com. You can also call 318-286-7742.   --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
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Dec 1, 2022 • 50min

Using Customer Reactivation to Close Unsold Estimates with Noah Carter & Justin Riley of UpFrog

Using Customer Reactivation to Close Unsold Estimates with Noah Carter & Justin Riley of UpFrog In a world where artificial intelligence is replacing humans left and right, human connection is still the key to keeping customers engaged and loyal to your business. Listen in as we welcome Justin Riley and Noah Carter of UpFrog, a marketing and lead generation software for HVAC and plumbing businesses. These guys are here to shed light on how UpFrog, along with a few simple business tactics, can grow your small business to a multi-million dollar company (without dehumanizing client interaction).  Join us as we talk with Justin and Noah about how to humanize your business communication and reactivate your current client list. In this episode we discuss: How to stay top of mind for your customers and be their #1 choice (without coming off spammy or salesy). How UpFrog helps you stay connected with your customer base. The power of humanizing business. Check out these resources we mentioned during the podcast: This episode is kindly sponsored by UpFrog www.upfrog.io, Sera https://sera.tech/go/service-business-mastery/, and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Listen to Ep 640: HVAC eCommerce Business For Beginners With Justin Riley & Noah Carter Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.  Meet the Guest: Justin Riley is the President of UpFrog and Noah Carter is the Head of Operations at UpFrog. Links to content here:  Connect with Noah on LinkedIn: https://www.linkedin.com/in/noah-carter-97514b151 Connect with Justin on LinkedIn: https://www.linkedin.com/in/justintriley  Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast play --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
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Nov 29, 2022 • 44min

Why Understanding Your Financials is The KEY to Profitability with Ruth King

Why Understanding Your Financials is The KEY to Profitability with Ruth King Women tend to bring super powers to the trades and this week’s guest is no different. She’s a trailblazer, a finance expert, an HVAC pro, and she’s here to share her knowledge with you so you can stay profitable and keep enjoying the work you do.   Ruth King is the Channel Manager for HVACChannel.tv and President of Business Ventures Corporation. With 35 years of experience in the contracting industry, Ruth knows what it takes to make a service business succeed. She’s done it all… sales, marketing, finance, technical training, and so much more.    Join us as we talk with Ruth about how to grow your HVAC company and STAY PROFITABLE!   In this episode we discuss: Why it’s vital to track and manage your finances as a service business. Game-changing business growth strategies and tips. Expert advice on starting your own service business, from setting your prices to understanding your financial statements.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Check out Ruth King’s books HVACChannel.tv Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Ruth King is well known as “The Profitability Master.” She is passionate about helping small business owners get profitable and stay profitable. Ruth is a serial entrepreneur, having owned 8 businesses in the past 37+ years. One of her businesses, Business Ventures Corporation, began operations in 1981. Through Business Ventures, she coaches, trains, and helps contractors and others achieve the business growth and goals they want to achieve.   Links to content here:  Visit her website: https://ruthkinghvac.com  Email: ruthking@hvacchannel.tv Check out HVACChannel.tv   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
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Nov 28, 2022 • 1h 3min

How to Avoid the Biggest HR Mistakes Business are Making in 2023 with The HR Guy

How to Avoid the Biggest HR Mistakes Business are Making in 2023 with The HR Guy “Overtime is not tied to an hourly rate, it is tied to the average that they earned over the pay period.”  — Ian Schotanus Need help structuring your business or managing your employees? Look no further. We’re up again with an amazing episode for you! So, do you have questions about Employee Relations/Management, Employment Law, Benefits Organizations, Compensation Compliance, or OSHA regulations? This episode offers awesome tips for you, thanks to the HR Guy we have on our show! Ian Schotanus is an HR & Safety Compliance Business Partner specializing in the HVAC, Plumbing, Electrical, and Roofing Industries. He is the owner and Lead Consultant at The Big Picture Consulting, a firm that specializes in providing business owners like you with vital Human Resources and safety-related information, resources, and answers, so you can make the right decisions for your company. Their unique experience working with residential service providers means they can provide guidance and expertise that you just won't find anywhere else. So, come join Tersh Blissett and his co-host Josh Crouch as they talk with Ian Schotanus HR, employee management, compensation structures, and much more. Learn the secrets to growing a profitable, thriving, and ever-expanding company from this episode. (Ian Schotanus is the Owner and Lead Consultant for The Big Picture Consulting. As a US Navy veteran with 2 Business Degrees, having worked in the retail/service field as both Sales and Technician, and over a decade’s worth of experience as a National Level HR & Safety Compliance consultant, he has a well-established knowledge base specifically geared to assist Residential and Commercial Service Providers. He has personally assisted hundreds of companies to prevent or minimize financial damage caused by employee lawsuits, OSHA investigations, Wage and Hour Division audits, and more!) Want tips on how to overcome the challenges you'll face as a tradesperson? Do Not Miss This Episode. You'll love this podcast.  In this episode we discuss: The biggest HR mistakes businesses are making in 2022. How to choose your pay structure and calculate compensation, including overtime. What you need to know when navigating termination and unemployment. Breaking Down Your 3 Main Options for Compensation Plans “In general, you have 3 main options for compensation plans, and there are a million variances… straight hourly, straight commission or piece rate incentive pay, or a combination of the both,” says Ian Schotanus [27:13-27:34]  How to Calculate Overtime Rates and SPIFFs “If you’re paying SPIFFs, commissions… for jobs done on the clock, regardless if you’re paying hourly, that is their wages for the pay period. Overtime is not tied to an hourly rate, it is tied to the average that they earned over the pay period,” says Ian [54:00-57:26] Ian Schotanus recently joined Service Business Mastery Podcast and here are some highlights of the podcast: Ian Shares Navigating Compensation Plans and Pay Structures 3 main options you have for compensation plans The biggest mistakes home service businesses make with pay structures How to choose your pay structure and calculate compensation, including overtime. He discusses the biggest HR mistakes businesses are making in 2022. The show talks about what you need to know when navigating termination and unemployment. At-Will vs. For-Cause  Legality and ethics of terminating employees Key Resources From This Episode: This episode is kindly sponsored by Sera, and CompanyCam for a 14-day trial and 50% off your first two months). and UpFrog  Learn more about The Big Picture Consulting Connect with Ian Schotanus on Linkedin. Join the Service Business Mastery Facebook group. Email us at Podcasts@ServiceBusinessMastery.com Learn all about the Hosts of Service Business Mastery! Join the Service Business Mastery Facebook group. Listen to this podcast for insightful business advice. What are you waiting for? Tune into this fun episode for a quick boost to success. Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
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Nov 25, 2022 • 17min

Weldon Long at EGIA 2021

Do you have a business that provides a memorable experience for your customers? Do you have a marketing plan that will help you reach your goals? If so, this is the episode for you! In this episode, Tersh welcomes Weldon Long to discuss the importance of creating a successful service business and how to create a memorable experience for your customers. They also discuss how to create a marketing plan that will help you reach your goals. Tune in to learn valuable advice for aspiring business owners!   Bestselling author, entrepreneur, and mindset expert Weldon Long built his business from the ground up, but his story doesn’t reflect the typical path of the average business owner you would expect to hear. In 2003, Weldon walked out of a homeless shelter after serving 13 years in prison. A 9th-grade dropout and three-time convicted felon, he found himself broke and unable to gain employment. Despite his bleak history, in five short years, he had built a company that was selected by Inc Magazine as one of the fastest-growing privately held companies in America. [00:01 - 04:29] Opening Segment Welcoming Weldon Long to the show Brief background and career   [04:29 - 11:42] Taking the Leap from Business to Becoming an Owner Weldon shares how he started his business  Does it get boring once everything starts running smoothly? Do you have to be a good reader to be successful?   [11:43 - 16:46] Closing Segment See the links below to connect with Weldon Final words   Quotes:   “In essence, life is a reflection of how you can deal with bullshit.” - Weldon Long Connect with Weldon by visiting www.WeldonLong.com. Check out Weldon’s books, The Power of Consistency, The Upside of Fear, and Consistency Selling.    --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
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Nov 24, 2022 • 49min

The Benefits of Hiring a Business/Sales Consultant with Brian Grainger

The Benefits of Hiring a Business/Sales Consultant with Brian Grainger This Show Gives You the Top Tips for Business Owners From a Top-Rated Business Consultant (The Biggest Mistake Trades Companies Make) “I’ll get them to where they want to go but it’s their attitude that’s either gonna help them or hold them back.”  - Brian Grainger Running a service business, whether you’ve been doing it for 1 week or 10 years, is challenging, isn’t it? So, oftentimes, business owners need guidance so that they can grow and scale! It’s vitally important that you recognize when you need help and have the confidence to ask for it. Brian Grainger founder of Bear Fruit Consulting is here on another fantastic episode of service business mastery, to teach us how to achieve success in every part of our business. Brian understands how customized training for Business Owners, Managers, Call Centers, Technicians, Out Bounders & Sales People helps business owners to see immediate results within their company and employees. This is especially important when it comes to the “slow season” for our service business. He has worked with a dozen or so businesses and is going to share experience stories and advice.  Ready to become a more effective leader, overcome organizational challenges, and empower your team to achieve their biggest goals?    Join Tersh Blissett and Joshua Crouch as they talk with Brian about how to grow and achieve success in every part of your business (especially sales), even during the “slow season”. This episode talks about: What it’s like to work with an HVAC business consultant & The benefits of hiring a one Overcoming organizational challenges & Becoming an effective leader How to train and empower your technicians to become high-performing salespeople Get ready, this is going to be a good one!  (Brian Grainger is the President and Founder of Bear Fruit Consulting Co. Bear Fruit Consulting is passionate about helping others achieve success in every part of their business. They work with clients every day to make profound breakthroughs that have been immensely impactful on their organizations. Putting everything they have into every training, Bear Fruit Consulting doesn’t rest until the client’s expectations are exceeded. Watch your stress go down and your profit goes up.) Brian talks about at what size should a company hire a sales/business consultant [15:42-16:54] ”I would say as early as starting your business off from the beginning… There’s no real sweet spot…,” says Brian Grainger Brian shares, the #1 Most Important Part of Building a Million-Dollar HVAC Company [21:14-23:25] “When I’m with a technician, the process is #1 most important… It’s a process they have to follow. The reason that most of these companies are growing several million dollars a year, that I’m working with, it’s because they’re learning the process,” says Brian Grainger How long should they be on the job before they start taking pictures?  [00:26:00] “Service techs… they really should be having a conversation with the homeowner for at least 20 minutes before they’re down in the basement because how do you build rapport, ask questions, find out what’s going on, and really know what the customer’s looking for if you go right down to the basement and start looking at the furnace?,” says Brian Grainger Brian further talks about the why financial startegies is important and how to go about it. [00:33:00]“I like to go through financials a couple of times during the month just so I know where I’m at and if I have to make changes, I can make changes now versus waiting ‘til the end of the month, and then it’s like, crap I lost money this month,” shares Brian Grainger Brian Grainer recently joined Service Business Mastery Podcast and here are some highlights of the podcast: What it’s like to work with an HVAC business consultant Becoming an effective leader The power of the process How Brian models leadership and effective sales training Empowering your team to achieve goals and connect with customers How to overcome organizational challenges in your business Key Resources From The Show: This episode is kindly sponsored by Sera, Podium, and CompanyCam for a 14-day trial and 50% off your first two months). and UpFrog  Learn more about Bear Fruit Consulting Co. Connect with Brian Grainger on Linkedin Email to brian@bearfruitconsulting.com Join the Service Business Mastery Facebook group. Email us at Podcasts@ServiceBusinessMastery.com Learn all about the Hosts of Service Business Mastery! Meet the Hosts: (Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.) (Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where his focus is on dominating your local market online. Connect with him on LinkedIn.) Listen to this podcast right away and achieve your dream of becoming a successful entrepreneur! Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

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