693. Hiring a Marketing Agency vs. Building an Internal Marketing Team

Every contractor experiences growing pains, but not every contractor is equipped to handle those pains themselves. Thus, something we see a lot in growing service businesses is the struggle to decide between hiring a marketing agency and building/managing your own internal marketing team.

This week’s guest is divulging his unique leadership philosophy, creative process, and proven revenue-driving strategies that will make growing your business as painless as possible.

As the Vice President of Brand Experience, Matthew Tyner manages both internal and external marketers for Max Service Group, a client-focused HVAC and plumbing company operating across multiple states in the Midwest.

Join us as we talk with Matt about how he manages his team of marketing specialists to get the right job done in the most effective ways possible.

In this episode we discuss:

• Hiring a marketing agency vs. Building and managing an internal marketing team (Which one should you choose?)
• How to build deeper relationships with your local community & Budget to give back
• Matt’s process and strategies for building a marketing strategy

Check out these resources we mentioned during the podcast:

• This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months).
• Start with Why by Simon Sinek
• Join the Service Business Mastery Facebook group

Meet the Hosts:

Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.

Meet the Guest:

Matthew Tyner is the Vice President of Max Service Group, a client-focused HVAC and plumbing company operating across Ohio, Indiana, and Kentucky. Matthew has helped Max Service Group accomplish a total of 640% growth over three years, Blended Return on Ad Spend of $14:$1, and startup marketing agency revenue (client ad spend removed) from $0 to $3.5M in two years.

Links to content here: 

LinkedIn: https://www.linkedin.com/in/matthewtyner

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