Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Tersh Blissett & Josh Crouch
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Jan 11, 2023 • 47min

Business Growth Strategies: Seeking Help When Times Are Tough w/ Ashley Tanner

Iron Mountain Plumbing is a business that is family-owned and it is a full-service plumbing contractor. This business is located in Cedar City and it provides services that are helpful and dependable. Thanks to Ashley Tanner, CFO of Iron Mountain Plumbing, this business is known for being able to get in quickly and cleanly to fix any plumbing issues that a customer is having. This business is also mentioned for its excellent communication with customers as well as its fair pricing.    Meeting and learning from other successful professionals in the Service Business Industry is one of our favorite things to do.    If you are ready to learn more ways to scale YOUR service business, this episode is for you!   In this episode we discuss: What actions Ashley Tanner and her husband took to change their business coaching, marketing, and continued hiring to keep their service running. Why it is important to be willing to seek out help from others and admitting what we don’t know in order to grow. How being a female in a predominantly male industry can be challenging yet rewarding. Ashley Tanner explains why she has said no to work because it wasn't her "avatar customer" - even though saying yes would mean more money.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Ashley Tanner, CFO at Iron Mountain Plumbing. Connect with her on LinkedIn   Links to connect here:  LinkedIn: https://www.linkedin.com/in/ashley-tanner-65632a233/   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
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Jan 4, 2023 • 48min

How to Leverage Extended Warranties to Create Loyal Customers and Increase Revenue w/ Kevin Thornton

As a contractor, you know that offering extended warranties to your customers is a powerful way to add value and develop customer loyalty, but registering and managing warranties can be a pain to do on your own.   That’s when we look to Kevin Thornton, the VP & GM of Dealer Business Services at JB Warranties. JB Warranties is the nation's leading provider of extended warranties to the HVAC and plumbing industries. Their online system provides contractors with the most comprehensive and easy-to-use extended service agreement solution. What’s even better is that they are now partnered with Sera!   Join us as we talk with Kevin about how to leverage extended service agreements to create loyal customers and generate more revenue. Whether you don’t offer extended warranties, you’ve considered it, or you’ve tried and it was too much of a pain, Kevin’s going to share with you how JB Warranties can help you do it right.   In this episode, we discuss: The major benefits of offering extended service and labor agreements. How to customize your business’s extended warranty. How JB Warranties and Sera work together to manage your warranties. Tips and advice on pricing out your services and changing your rates in 2023.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Learn more about JB Warranties Visit the JB Warranties Marketplace Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Kevin Thornton the VP & GM of Dealer Business Services at JB Warranties. As a field service industry expert, Kevin helps home services contractors thrive. He focuses on revenue generation, expense management and risk mitigation. Visit his website:  Connect with Kevin on LinkedIn: https://www.linkedin.com/in/kevinthorntontx  Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
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Dec 28, 2022 • 24min

Preparing to Sell Your Business: Practices That Make It Easier to Exit w/ Patrick Lange

Is now a good time to sell my hvac business? Great question… It depends!   Here to help answer that, or at least guide you in the direction of a savvy exit plan, is veteran guest Patrick Lange, an HVAC Business Broker at Business Modification Group.   Join us as we chat with Patrick about the current state of the equity market and whether or not it’s a good time to sell your service business. Even if the thought of selling your company has only crossed your mind once or twice, this is a very valuable, knowledge-packed episode you should tune into! It could make all the difference if and when you decide to sell in the future.   In this episode, we discuss: How to prepare to sell your business What are buyers looking for in companies? Business practices that make it easier to sell and exit the business.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Learn more about Business Modification Group Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Patrick Lange is an HVAC Business Broker at Business Modification Group. He provides guidance by identifying, qualifying, and fulfilling the requirements of sellers, buyers, and lenders. He is someone who has not only helped many others sell their business, but has also sold several of his own.   Visit his website:  Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patrick-lange-businessbroker  Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
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Dec 27, 2022 • 52min

Simple Strategies For Improving Your Customer Experience w/ Chris Wallace

Are you planning for success in 2023? How are you going to make sure your team hits their goals in the new year?   Today’s guest is bridging the gap between business leaders and frontline teams to promote constant progress, from organization-wide culture shifts all the way down to individual employee breakthroughs in job satisfaction and commitment.   If you have trouble communicating the business strategies in your head into actionable plans for your employees, this episode was made for you. It’s time to stop letting miscommunication and lackluster customer experiences keep you from growing into a sought-after, 5-star service business.   Meet Chris Wallace, Co-Founder and President of InnerView Group, a company that helps big brands translate their customer strategies into simple, clear, and actionable plans for frontline teams to execute.   Join us as we chat with Chris about how to best communicate your business strategies so you and your team can deliver great customer experiences, no matter the size of your business.   In this episode we discuss: The tangible value of focusing on delivering value and great customer experiences. Developing a strategy for collecting customer feedback/reviews. How transforming your business processes impacts your company culture and employee retention.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Learn more about InFront InnerView Group Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Chris Wallace is the President and co-founder of InnerView, an organization that poses the question; as a brand or marketing leader, how confident are you that all the people who represent your brand are telling your company’s story consistently?    With more than 20 years of experience in brand marketing and customer experience, Chris has become a regular contributor to Forbes, Harvard Business Review, and Chief Marketer. My passion for helping companies view their employees as a critical extension of the marketing strategy led to being frequently tapped as a speaker on topics like sales-marketing alignment, internal marketing and brand dilution.    Links to content here:  Connect with Chris on LinkedIn: https://www.linkedin.com/in/christopherewallace InnerView Group: https://innerviewgroup.com InFront: https://innerviewgroup.com/infront  Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
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Dec 26, 2022 • 45min

Leveraging Your Business Partnerships to Build a Better Team w/ Larry Shoemaker & Carl Pinto

Surrounding your business with as many high-quality partnerships as you can makes ALL the difference. Leveraging your partnerships and using your network can enhance the skills of your employees and help you build a better team. How? Tune in to find out from these two experts…   Meet Carl Pinto, the Senior Director of Marketing Communications for Bradford White Corporation and Larry Shoemaker, Owner of Deluxe Plumbing & Heating.    Join us as we talk with Larry and Carl about how to leverage your partnerships with distributors, manufacturers, and even local tech schools to grow and train your staff so you can build a business that doesn’t rely on experienced technicians.   In this episode we discuss: How to enable your technicians to build confidence in selling. How to create mutually beneficial relationships with your suppliers and manufacturers Skills and characteristics to look for when hiring new technicians. Partnering with local tech schools to hire and train interns, apprentices, and techs. Why it’s so powerful to invest in accessible educational training for your staff. How to avoid being constantly sold to by your manufacturing reps and suppliers.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Bradford White’s For the Pro Training Academy Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guests: Carl A. Pinto, Jr. is the Senior Director of Marketing Communications for Bradford White Corporation. Carl’s responsibilities include the oversight of Bradford White’s corporate and subsidiary marketing, public relations and internal communications. He also represents Bradford White as a liaison to various industry organizations, where he helps to support initiatives focused on driving Plumbing & HVAC industry awareness and workforce development. Carl began his career with Bradford White in 2012, after having served for nearly three decades in a variety of marketing, public relations and process improvement roles with several Fortune 100 companies such as Prudential Financial, General Electric, AIG and UnitedHealth Group. He is a certified Six Sigma Green Belt and holds a variety of communication and leadership certifications. Carl is a graduate of the Lock Haven University of Pennsylvania.   Check out Bradford White: https://www.bradfordwhite.com Connect with Carl on LinkedIn: https://www.linkedin.com/in/carl-p-472990b6  Facebook: https://www.facebook.com/bradfordwhitewaterheaters  Instagram: https://www.instagram.com/bradfordwhitewaterheaters  Twitter: https://twitter.com/bw_waterheaters  YouTube: https://www.youtube.com/channel/UCi-oYLoNWypYViDdntdy9MQ  Email him about training: training@bradfordwhite.com   Larry Shoemaker is the Owner of Deluxe Plumbing & Heating in Bethlehem, PA and has been in the plumbing field for 23 years. He holds a Master Plumbers license and also teaches for the Allentown Master Plumbers Association.   Check out Deluxe Plumbing & Heating: https://www.deluxeplumbing.com Email Larry: larry@deluxeplumbing.com   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
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Dec 23, 2022 • 1h 4min

How To Turn Your Service Business Into A Profitable Machine w/ Justin Riley

You might be thinking, why should I hire an HVAC and plumbing digital agency?    And that's a valid question.    After all, service businesses have been around for a long time and most don't use digital marketing tactics.    So, what's the big deal? Why does your business need to be any different?   The answer is simple. In today's economy, service businesses need to be able to reach a wider audience than ever before. And, they need to be able to do it quickly and efficiently. That's where a digital agency comes in.    By leveraging their tools and expertise, a digital agency can help you grow your business quickly and efficiently.    They  can also help you track your progress so you can see exactly what's working and what's not.    In this episode of Service Business Mastery, Tersh and Josh chat with Justin Riley, President at Upfrog, to teach you how to leverage the power of eCommerce, automated nurturing and revenue attribution for YOUR business.    In this episode we discuss:   What the steps are to get more clients and make more money for your service business using the “4 R’s” strategy: reactivation, recovery, reputation and relationship.   Why it is difficult for small businesses to maintain high gross profit margins.   How to acquire customers when first starting your business, through paid media programs.   Justin Riley explains social media best practices and how the Upfrog platform is the easiest, fastest, and lowest cost way to get into consumer's houses immediately.    So, if you're looking for strategies and tools to help you grow your business quickly and efficiently, this episode of Service Business Mastery is for you!   Check out these resources we mentioned during the podcast: This episode is brought to you by our sponsors Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). UpFrog and Profit Rocket. Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Justin Riley, President at Upfrog LinkedIn   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
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Dec 22, 2022 • 31min

The Secret to Creating Viral Content for Your Service Business w/ Brendan Kane

Have you ever scrolled through another business’ Facebook feed or watched a YouTube video? Some content just seems to have that certain something that makes it go viral. But what is that certain something? How can you make your content catch on like wildfire? As it turns out, there's a science to going viral, and Brendan Kane is an expert in reverse engineering virality.   Kane has worked with some of the most prominent brands and celebrities in the world to help them generate massive social followings. He developed the first-ever influencer campaign on YouTube back in 2007 and has overseen $300 million in marketing spend for major corporations like MTV, Viacom, Vice Magazine, Paramount Pictures, and IKEA. In total, he's helped generate over $1 billion in revenue.   Whether you're a big corporation or a small business just starting out, Kane has the experience and knowledge to help you take your social media presence to the next level.    In this episode of Service Business Mastery, Tersh and Josh sit down with Brendan Kane to discuss:   What platforms you should focus on creating content for as a business owner. According to Brendan, it is best to focus on one platform and master it, rather than try to post content across all platforms without success.   Why getting into the head of your target audience is key to creating content that resonates with them for your service based business.   How people can spot a sales or marketing pitch in an email from a mile away. To be successful, think about how you would write an email to a friend about the same topic.   Brendan Kane also explains how the algorithms that control reach and distribution of content on these platforms are designed to maximize user retention. [Going viral on social media platforms requires creating effective content that engages users.]   So if you're looking to make your content go viral, Brendan Kane is definitely someone you want to learn from.   Check out these resources we mentioned during the podcast: This episode is brought to you by our sponsors Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). UpFrog and Profit Rocket. Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Brendan Kane, Managing Partner at HookPoint. Connect with him on LinkedIn   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
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Dec 21, 2022 • 32min

How To Use Pay-Per-Click Digital Marketing To Grow Your Business w/ Forrest Perry

When someone searches for your type of service business, what ad do you show them? What landing page does that ad bring you to? Are you keeping the user’s attention on your website?    These are all important questions to keep in mind when evaluating the quality of your advertising (or advertising agency). If you want to learn more about how to ensure your ads and landing pages are converting leads into paying customers (for life), this week’s guest is here to make it all make sense…   Forrest Perry is the Owner of Forrest Perry Digital Marketing where he does pay per click marketing for 80 home service companies, from HVAC and plumbing to electrical and garage doors. Over the last 10 years, Forrest has crafted a unique pay per click strategy that delivers 4x the industry standard return on investment.    Join us as we talk with Forrest about the basics of working with a marketing agency and using pay per click marketing to gain more customers for your home service business.   In this episode, we discuss: How to outperform the average landing page conversion rates in your industry. How to know your marketing agency is or isn’t performing well. What is pay per click advertising and how does it benefit service businesses? Advice on how to better leverage the work your marketing agency is doing.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Learn more about Forrest Perry Digital Marketing Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Forrest Perry is the Owner of Forrest Perry Digital Marketing, a pay per click marketing agency that works with 80 home service businesses to increase their efficiency, ROI, customer lifetime value, and much more.   Visit his website: https://forrestperry.com Connect with Forrest on LinkedIn: https://www.linkedin.com/in/forrestperry  Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
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Dec 20, 2022 • 45min

How to Build Long-Term Wealth as a Service Business Owner w/ Backbone Planning Partners

When it comes to building your long-term wealth, being proactive is crucial. Throughout every stage of growth and change, it’s important to nurture, preserve, and protect your business, and that’s exactly what this week’s guests do!   Meet Austin Peterson and Landon Mance, Representatives of Backbone Planning Partners and hosts of the Tycoons of Small Biz Podcast. Backbone Planning is a wealth management firm that works closely with you to design a financial plan to support all aspects of your life and business. Austin and Landon are not CFOs or CPAs, but they know exactly what business owners need to thrive.    Join us as we speak with Austin and Landon about long-term wealth-building strategies you can start implementing today!   In this episode we discuss: The key differences between a CPA, CFO, and Wealth Manager/Advisor. How a Fractional CFO can benefit your service business. Long-term wealth-building strategies for trades business owners.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Backbone Planning Partners Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Austin Peterson and Landon Mance are hosts of the Tycoons of Small Biz Podcast. They’re also Representatives of Backbone Planning Partners, a cross-disciplinary wealth management firm that specializes in family-owned/closely held businesses and high net-worth individuals. They believe your business and personal goals are intertwined, and they work to design a financial plan to support all aspects of your life.   Links to content here:  Visit their website: https://www.backboneplanning.com  Connect with them on LinkedIn: https://www.linkedin.com/company/backbone-planning-partners  Listen to Tycoons of Small Biz Podcast: https://tycoonsofsmallbiz.com   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support
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Dec 19, 2022 • 49min

How to Leverage Job Photos to Enhance Your Marketing & Team's Communication with Claire Ficke of CompanyCam

We often talk about CompanyCam and their major SEO benefits, but let’s dive deeper into how their other features are turning inefficient service businesses into leaders in their field.   Meet Claire Ficke, the Trade Manager at CompanyCam. Claire drives growth within HVAC and home services trades and she’s here to help YOU do the same. Ready to learn how their photo documentation and other unique features can level up your business?   Join us as we talk with Claire about how CompanyCam’s one-of-a-kind technology can improve your team’s performance, communication, and customer experience.   In this episode we discuss: Why photo documentation is vital to mastering your service business. The power of photos for the growth of your customer base, your team, and your company as a whole. CompanyCam features, benefits, and SBM’s special offer. Is CompanyCam right for your business? Find out!   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Claire Ficke drives growth within HVAC and home services trades at CompanyCam. She has been in tech sales since 2018 and has a passion for educating service professionals about the use of technology for business growth. As Trade Manager, Claire works with CompanyCam’s multiple home services partner to help their members learn about the importance of visual documentation for the protection and growth of their businesses. Outside of work, Claire enjoys living in sunny Santa Barbara, CA, hiking, playing bluegrass tunes, and traveling with her friends and family.   Links to content here:  https://www.linkedin.com/in/claire-ficke-a6300096 https://companycam.com/claire https://www.instagram.com/companycamclaire  https://www.instagram.com/companycamapp    Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

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