Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Many people treat success as a destination, an endpoint to arrive at with hard work and persistence.The problem with this mindset is it encourages people to be complacent when they reach a certain level of success, stopping them from realizing their true potential, and never evolving into better versions of themselves.    At 19, John Akhoian saved well enough from working solo to buy his own plumbing franchise. Not long after, he bought more locations and became one of their largest multi-franchise locations. Most people would just keep this good thing going, but John wasn’t most people.    20 years later, John decided that he had learned everything he could about running a service business. So he got out of the franchising business and put up his own company, Rooter Hero Plumbing in Orange County back in 2011. He has since opened 13 more locations to become the largest plumbing company in California while also opening two new locations in Nevada and Arizona.   In this episode, John shares the biggest mistake he made while training new talent, and talks about the secret to his success. He also opens up about the struggle that his company and many others in the service industry are currently facing, and his strategy for overcoming this latest hurdle to sustainable growth.    In this episode, we discuss: The benefits of getting into a franchise business  Why you need to be constantly learning and growing  How to properly hire and train non-tradespeople  Why you need to be both a student and teacher to run a service business   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: John Akhoian, CEO at Rooter Hero Plumbing. At the age of 19, just two years after he dropped out of high school to become a plumber, John had saved enough to buy his first plumbing franchise. Not one to rest on his own laurels, John eventually quit the franchise to build his own business from scratch. John talks about constant learning, growth, and improvement even in the midst of success and stability.  Email John: john@rooterhero.com  Visit Rooter Hero’s website: https://rooterhero.com/ Check out John’s Books: https://rooterhero.com/books   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Tersh Blisset and Josh Crouch interview the renowned business consultant and author Josh Fonger to get his expert perspective on personal productivity and how to get out of your own headspace to work on your business. Uncovering his background transitioning from real estate development to business consulting, Josh shares how entrepreneurs can improve their processes and create a successful long-term business. He provides insight into the importance of well-defined processes and procedures in businesses, including the need for compartmentalizing roles and hiring helpers for them. Additionally, he explains the value of focusing on the big-picture vision rather than getting bogged down in details. Drawing from experience gained over years of working with different clients, Josh shares actionable tips to navigate business challenges such as marketing, pricing, and more. Tune in today to learn all about personal productivity and how you can transform your business!   Josh Fonger is a Business Performance Architect and the CEO of WTS Entreprises. He is an international business consultant, coach, and speaker. He has the unique experience of personally helping hundreds of businesses grow simply, using the WTS Method. His specialty is taking stressed-out entrepreneurs from working “in” their business to working “on” their business using systems so that profit and freedom can become a consistent mechanical  reality.    [00:01 - 03:55] Opening Segment   [03:56 - 18:52] Creating Systems to Ensure Business Stability Josh discusses how to work on your business instead of in your business Create strategic objectives and general operating principles to raise and grow leaders within the business Processes should be written with the current team in mind   [18:53 - 31:46] Transforming Your Business with Systems: How to Lead Your Team and Achieve Greater Efficiency Company-wide transformation can help lead to more organization, efficiency, and profitability It takes time and effort to shift to a business mindset Use technology like Loom or video recording to document processes Break down processes into small steps and focus on the 20% that will get 80% of the work done The job of the owner is to foster engagement and innovation. Everyone comes into a business with their own baggage, so the leader needs to define the culture. The best idea wins - regardless of who made it. [31:47 - 33:26] Closing Segment Quotes:   “The leader has to define what the culture is. Otherwise, everyone brings their own culture to the business.” - Josh Fonger   “The longer someone's with you and the more diversified their role is, the bigger problem you have on your hand.” - Josh Fonger Connect with Josh Fonger! Website: https://wtsenterprises.com/   Facebook: www.facebook.com/workthesystem  Instagram: www.instagram.com/work_the_system  LinkedIn: www.linkedin.com/in/joshfonger  YouTube: www.youtube.com/channel/UCEuIU8OOngJFt3w2h2IgmBg  Twitter: https://twitter.com/fongerj  --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Running a business of any size is no walk in the park. But you’ll be surprised at how different it can look like when you’re at the helm of a $100MM company running several locations at once.  Greg Wells, the president of Max Service Group has been with his company since its nascent stages and kept working to grow the company to its present size. From maintaining a fleet of 200 service vehicles to closing acquisitions, Greg’s experience in running a business is unparalleled in the service industry. Join us as we talk with Greg about the several pain points that come with running a service business, and the solutions he came up with to get to the other side, guns blazing.  In this episode, we discuss: The financial advantages of leasing versus owning fleet vehicles  What companies should know about the acquisition process Why top-level leaders still need to pay attention to their numbers  Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn. Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn. Meet the Guest: Greg Wells is the President of MAX Service Group, a business that offers dependable heating, cooling, plumbing, drain, and sewer services and installations throughout their service area.  Email Greg at: greg.wells@maxservicegroup.com Connect with Greg on LinkedIn:  https://www.linkedin.com/in/greg-wells-86105742/ Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Iron Mountain Plumbing is a business that is family-owned and it is a full-service plumbing contractor. This business is located in Cedar City and it provides services that are helpful and dependable. Thanks to Ashley Tanner, CFO of Iron Mountain Plumbing, this business is known for being able to get in quickly and cleanly to fix any plumbing issues that a customer is having. This business is also mentioned for its excellent communication with customers as well as its fair pricing.    Meeting and learning from other successful professionals in the Service Business Industry is one of our favorite things to do.    If you are ready to learn more ways to scale YOUR service business, this episode is for you!   In this episode we discuss: What actions Ashley Tanner and her husband took to change their business coaching, marketing, and continued hiring to keep their service running. Why it is important to be willing to seek out help from others and admitting what we don’t know in order to grow. How being a female in a predominantly male industry can be challenging yet rewarding. Ashley Tanner explains why she has said no to work because it wasn't her "avatar customer" - even though saying yes would mean more money.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Ashley Tanner, CFO at Iron Mountain Plumbing. Connect with her on LinkedIn   Links to connect here:  LinkedIn: https://www.linkedin.com/in/ashley-tanner-65632a233/   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

As a contractor, you know that offering extended warranties to your customers is a powerful way to add value and develop customer loyalty, but registering and managing warranties can be a pain to do on your own.   That’s when we look to Kevin Thornton, the VP & GM of Dealer Business Services at JB Warranties. JB Warranties is the nation's leading provider of extended warranties to the HVAC and plumbing industries. Their online system provides contractors with the most comprehensive and easy-to-use extended service agreement solution. What’s even better is that they are now partnered with Sera!   Join us as we talk with Kevin about how to leverage extended service agreements to create loyal customers and generate more revenue. Whether you don’t offer extended warranties, you’ve considered it, or you’ve tried and it was too much of a pain, Kevin’s going to share with you how JB Warranties can help you do it right.   In this episode, we discuss: The major benefits of offering extended service and labor agreements. How to customize your business’s extended warranty. How JB Warranties and Sera work together to manage your warranties. Tips and advice on pricing out your services and changing your rates in 2023.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Learn more about JB Warranties Visit the JB Warranties Marketplace Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Kevin Thornton the VP & GM of Dealer Business Services at JB Warranties. As a field service industry expert, Kevin helps home services contractors thrive. He focuses on revenue generation, expense management and risk mitigation. Visit his website:  Connect with Kevin on LinkedIn: https://www.linkedin.com/in/kevinthorntontx  Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.   Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Is now a good time to sell my hvac business? Great question… It depends!   Here to help answer that, or at least guide you in the direction of a savvy exit plan, is veteran guest Patrick Lange, an HVAC Business Broker at Business Modification Group.   Join us as we chat with Patrick about the current state of the equity market and whether or not it’s a good time to sell your service business. Even if the thought of selling your company has only crossed your mind once or twice, this is a very valuable, knowledge-packed episode you should tune into! It could make all the difference if and when you decide to sell in the future.   In this episode, we discuss: How to prepare to sell your business What are buyers looking for in companies? Business practices that make it easier to sell and exit the business.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Learn more about Business Modification Group Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Patrick Lange is an HVAC Business Broker at Business Modification Group. He provides guidance by identifying, qualifying, and fulfilling the requirements of sellers, buyers, and lenders. He is someone who has not only helped many others sell their business, but has also sold several of his own.   Visit his website:  Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patrick-lange-businessbroker  Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Are you planning for success in 2023? How are you going to make sure your team hits their goals in the new year?   Today’s guest is bridging the gap between business leaders and frontline teams to promote constant progress, from organization-wide culture shifts all the way down to individual employee breakthroughs in job satisfaction and commitment.   If you have trouble communicating the business strategies in your head into actionable plans for your employees, this episode was made for you. It’s time to stop letting miscommunication and lackluster customer experiences keep you from growing into a sought-after, 5-star service business.   Meet Chris Wallace, Co-Founder and President of InnerView Group, a company that helps big brands translate their customer strategies into simple, clear, and actionable plans for frontline teams to execute.   Join us as we chat with Chris about how to best communicate your business strategies so you and your team can deliver great customer experiences, no matter the size of your business.   In this episode we discuss: The tangible value of focusing on delivering value and great customer experiences. Developing a strategy for collecting customer feedback/reviews. How transforming your business processes impacts your company culture and employee retention.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Learn more about InFront InnerView Group Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Chris Wallace is the President and co-founder of InnerView, an organization that poses the question; as a brand or marketing leader, how confident are you that all the people who represent your brand are telling your company’s story consistently?    With more than 20 years of experience in brand marketing and customer experience, Chris has become a regular contributor to Forbes, Harvard Business Review, and Chief Marketer. My passion for helping companies view their employees as a critical extension of the marketing strategy led to being frequently tapped as a speaker on topics like sales-marketing alignment, internal marketing and brand dilution.    Links to content here:  Connect with Chris on LinkedIn: https://www.linkedin.com/in/christopherewallace InnerView Group: https://innerviewgroup.com InFront: https://innerviewgroup.com/infront  Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Surrounding your business with as many high-quality partnerships as you can makes ALL the difference. Leveraging your partnerships and using your network can enhance the skills of your employees and help you build a better team. How? Tune in to find out from these two experts…   Meet Carl Pinto, the Senior Director of Marketing Communications for Bradford White Corporation and Larry Shoemaker, Owner of Deluxe Plumbing & Heating.    Join us as we talk with Larry and Carl about how to leverage your partnerships with distributors, manufacturers, and even local tech schools to grow and train your staff so you can build a business that doesn’t rely on experienced technicians.   In this episode we discuss: How to enable your technicians to build confidence in selling. How to create mutually beneficial relationships with your suppliers and manufacturers Skills and characteristics to look for when hiring new technicians. Partnering with local tech schools to hire and train interns, apprentices, and techs. Why it’s so powerful to invest in accessible educational training for your staff. How to avoid being constantly sold to by your manufacturing reps and suppliers.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Bradford White’s For the Pro Training Academy Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guests: Carl A. Pinto, Jr. is the Senior Director of Marketing Communications for Bradford White Corporation. Carl’s responsibilities include the oversight of Bradford White’s corporate and subsidiary marketing, public relations and internal communications. He also represents Bradford White as a liaison to various industry organizations, where he helps to support initiatives focused on driving Plumbing & HVAC industry awareness and workforce development. Carl began his career with Bradford White in 2012, after having served for nearly three decades in a variety of marketing, public relations and process improvement roles with several Fortune 100 companies such as Prudential Financial, General Electric, AIG and UnitedHealth Group. He is a certified Six Sigma Green Belt and holds a variety of communication and leadership certifications. Carl is a graduate of the Lock Haven University of Pennsylvania.   Check out Bradford White: https://www.bradfordwhite.com Connect with Carl on LinkedIn: https://www.linkedin.com/in/carl-p-472990b6  Facebook: https://www.facebook.com/bradfordwhitewaterheaters  Instagram: https://www.instagram.com/bradfordwhitewaterheaters  Twitter: https://twitter.com/bw_waterheaters  YouTube: https://www.youtube.com/channel/UCi-oYLoNWypYViDdntdy9MQ  Email him about training: training@bradfordwhite.com   Larry Shoemaker is the Owner of Deluxe Plumbing & Heating in Bethlehem, PA and has been in the plumbing field for 23 years. He holds a Master Plumbers license and also teaches for the Allentown Master Plumbers Association.   Check out Deluxe Plumbing & Heating: https://www.deluxeplumbing.com Email Larry: larry@deluxeplumbing.com   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

You might be thinking, why should I hire an HVAC and plumbing digital agency?    And that's a valid question.    After all, service businesses have been around for a long time and most don't use digital marketing tactics.    So, what's the big deal? Why does your business need to be any different?   The answer is simple. In today's economy, service businesses need to be able to reach a wider audience than ever before. And, they need to be able to do it quickly and efficiently. That's where a digital agency comes in.    By leveraging their tools and expertise, a digital agency can help you grow your business quickly and efficiently.    They  can also help you track your progress so you can see exactly what's working and what's not.    In this episode of Service Business Mastery, Tersh and Josh chat with Justin Riley, President at Upfrog, to teach you how to leverage the power of eCommerce, automated nurturing and revenue attribution for YOUR business.    In this episode we discuss:   What the steps are to get more clients and make more money for your service business using the “4 R’s” strategy: reactivation, recovery, reputation and relationship.   Why it is difficult for small businesses to maintain high gross profit margins.   How to acquire customers when first starting your business, through paid media programs.   Justin Riley explains social media best practices and how the Upfrog platform is the easiest, fastest, and lowest cost way to get into consumer's houses immediately.    So, if you're looking for strategies and tools to help you grow your business quickly and efficiently, this episode of Service Business Mastery is for you!   Check out these resources we mentioned during the podcast: This episode is brought to you by our sponsors Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). UpFrog and Profit Rocket. Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Justin Riley, President at Upfrog LinkedIn   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Have you ever scrolled through another business’ Facebook feed or watched a YouTube video? Some content just seems to have that certain something that makes it go viral. But what is that certain something? How can you make your content catch on like wildfire? As it turns out, there's a science to going viral, and Brendan Kane is an expert in reverse engineering virality.   Kane has worked with some of the most prominent brands and celebrities in the world to help them generate massive social followings. He developed the first-ever influencer campaign on YouTube back in 2007 and has overseen $300 million in marketing spend for major corporations like MTV, Viacom, Vice Magazine, Paramount Pictures, and IKEA. In total, he's helped generate over $1 billion in revenue.   Whether you're a big corporation or a small business just starting out, Kane has the experience and knowledge to help you take your social media presence to the next level.    In this episode of Service Business Mastery, Tersh and Josh sit down with Brendan Kane to discuss:   What platforms you should focus on creating content for as a business owner. According to Brendan, it is best to focus on one platform and master it, rather than try to post content across all platforms without success.   Why getting into the head of your target audience is key to creating content that resonates with them for your service based business.   How people can spot a sales or marketing pitch in an email from a mile away. To be successful, think about how you would write an email to a friend about the same topic.   Brendan Kane also explains how the algorithms that control reach and distribution of content on these platforms are designed to maximize user retention. [Going viral on social media platforms requires creating effective content that engages users.]   So if you're looking to make your content go viral, Brendan Kane is definitely someone you want to learn from.   Check out these resources we mentioned during the podcast: This episode is brought to you by our sponsors Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). UpFrog and Profit Rocket. Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Brendan Kane, Managing Partner at HookPoint. Connect with him on LinkedIn   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support