688. Turn Your Marketing Data into Cash WITHOUT Lots of Manual Entries.

In his three years of flipping houses, Jonathan has made some incredible profit margins. But his latest flip is by far the best one he's ever done. 

 

By utilizing creative marketing techniques, Jonathan turned a $20,000 investment into a $50,000 return IN JUST SIX MONTHS!The best part is- it wasn’t just a one-time fluke.

 

The secret is in the data. Capturing the right information for marketing and finding better ways to process and understand that data to create scalable and insane ROI for your business.

One of the biggest problems for business owners is getting better data to help us make proper business decisions.

The secret is in your CRM system. CRMs can significantly misattribute revenue from channels and conversion tools. That’s exactly why we brought Jonathan Torrey, Director of Marketing at Searchlight, to bring these secret errors “to light.” 

Jonathan and his team conducted a 9-month case study to find examples of how and why CRM systems fail to track leads and revenue properly. Through their manual search, the team successfully mapped out a solution and brought in a top-tier engineer to build an automated version of the tracking system they had developed.After this episode, you will be able to learn the nitty gritty marketing data insights that your competitors WISH they understood. This show is called Service Business MASTERY after, all right? :)

Check out these resources we mentioned during the podcast:

• This episode is kindly sponsored by UpFrog www.upfrog.io, Sera https://sera.tech/go/service-business-mastery/, and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months).

• Listen to Ep 640: HVAC eCommerce Business For Beginners With Justin Riley & Noah Carter
• Join the Service Business Mastery Facebook group

 

Meet the Hosts:

Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.

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