Jeremy on Marketing Podcast

Most clinics say they'll "do more marketing this quarter"—but never actually map out what that means. Then Q2 flies by, and they're stuck with no new leads, no new patients, and a whole lot of shoulda-woulda-couldas. This episode changes that. In today's episode, we walk you through three plug-and-play marketing campaigns you can run this quarter to create momentum, drive patient bookings, and build top-of-mind awareness—without staring at a blank screen wondering what to say. 📌 Key Takeaways: 🔹 The Fresh Start Campaign – Q2 is prime time to help people reset. After a long winter, your audience is itching to get outside, move more, and shake off the rust. Use this moment to offer a discounted eval (e.g., $59–$99) to returning or new patients, paired with a short session pack to carry them through summer. Think: "Get pain-free and back to your routine before summer hits." 🔹 The Running Campaign – Target recreational and competitive runners gearing up for spring races. Position your offer as a Run Strong Assessment with a gait analysis or performance screen—even if they're not in pain. Tailor the copy to race season vibes: "Whether it's your first 5K or your next PR, we'll help you prep right and stay injury-free." 🔹 12 Weeks to the 4th Campaign – For clinics that lean performance: promote a transformation-style program focused on looking, feeling, and performing better by July 4th. Tie it to strength training, pain relief, and confidence for summer. Perfect for active adults who want results now (and a bit of accountability to stay on track). ⚙️ Execution Tips: Choose one campaign to run through the full quarter. Start marketing now—don't wait until May. Send emails weekly. Post on social. Use flyers. Mention it in sessions. Discounts = momentum. It's okay to offer something lower ticket if it gets people in the door for upsells later. Tailor your message to your region + your niche. (e.g., CrossFit = Murph Prep, Pelvic Health = Mother's Day, Golf = TPI screens.) 💬 Why This Matters: Most clinics say they'll "do more marketing" and then wonder why nothing changed. These campaigns give you clarity, consistency, and conversions—because if it's not planned and on the calendar, it won't happen. 🎯 Ready to dominate Q2? Pick a campaign. Lock in the offer. Get your content ready—and execute. 🔗 Want help mapping your Q2 marketing plan? Book a free strategy call at thepatchsystem.com 👉 Like this episode? Subscribe and follow us on Instagram at @_jeremydupont for weekly strategies to grow your clinic. 🚀

Most clinic owners wing it every quarter—and then scramble at the end when the numbers don't add up. But the most successful owners treat every quarter like a mini New Year: a fresh start to map out one goal, three clear strategies, and a weekly execution plan that gets results. In this episode, we break down a proven quarterly planning system that clinic owners can follow to hit financial targets, become stronger leaders, and move their business forward—without guesswork. 🔑 Key Takeaways: 🔹 Start with ONE Thing – Every quarter needs a single, measurable goal. And yes, it should be financial. Top-line revenue is the anchor; if you don't hit it, nothing else really moves. Set your quarterly number, then break it down by month, week, and day. 🔹 Strategy #1 – Finance: Back Into the Numbers – How much of your goal can be met with continuity? What's left to bring in from new patients? Break that down into the number of leads you need based on your average conversion rate and lifetime value (LTV). When the math is clear, you'll stop playing defense. 🔹 Strategy #2 – Leadership: You Are the Bottleneck – Want to scale your clinic? You need to grow as a leader. That means reading, reflecting, setting weekly team rhythms, and committing to self-development. Your clinic can't grow if you don't. 🔹 Strategy #3 – Your Zone of Genius – Choose one project you actually enjoy: whether it's marketing, systems, or improving clinical operations. The key is focus. If it's outside your strengths, hire it out. Don't scatter your energy—go deep. 🔹 Execution – The Real Secret – Break every strategy into monthly, weekly, and daily actions. No more vague intentions or hoping things get done. If it's not on the calendar, it won't happen. 💬 Why This Matters: Quarterly planning isn't a fancy productivity trick—it's how real businesses scale. Without a plan, you're just reacting. With one, you're in control. And when you focus on simple math, consistent habits, and a clear roadmap, your goals become inevitable. 📈 Ready to crush Q2? Get your plan in place, execute like a machine, and watch your clinic grow. 🔗 Want help building a game plan for your next quarter? Book a free strategy call at thepatchsystem.com. 👉 Like this episode? Subscribe and follow us on Instagram at @_jeremydupont for more strategies to grow your clinic. 🚀

Most clinic owners focus on clinical skills, but the secret to long-term patient retention isn't just what you do—it's how your clinic feels. Patients don't just remember the treatment; they remember the sights, sounds, smells, tastes, and textures that create their overall experience. In this episode, we break down how to leverage the five senses to turn your clinic into a place patients actually want to return to—boosting retention, referrals, and revenue. Key Takeaways: 🔹 Sight: First Impressions Matter – Your clinic's branding, lighting, and overall aesthetic shape a patient's perception before you ever treat them. Bright, well-lit spaces, intentional decor, and clear signage eliminate confusion and set the tone for a high-end experience. 🔹 Sound: Patients Associate Sounds with Emotions – A curated playlist that fits your brand creates an atmosphere people enjoy. Clinics with total silence or generic music miss an opportunity to build connection. Investing in high-quality speakers ensures a polished experience. 🔹 Smell: One of the Strongest Memory Triggers – Patients associate certain scents with specific places. If your clinic smells generic—or worse, like sweat—it's a missed opportunity. Using a signature scent (like a luxury hotel or gym) creates familiarity and reinforces your brand. 🔹 Touch: Quality Equipment & Comfort Matter – Every surface a patient interacts with should feel intentional and high-quality. From top-tier treatment tables to gym equipment, lockers, and even towels, the little details set your clinic apart. 🔹 Taste: A Small Gesture with Big Impact – While clinics aren't restaurants, simple touches like offering bottled water, coffee, or even a cold brew station make your space feel premium. These small moments add up to a memorable patient experience. 🔹 Why This Matters – High-ticket clinics thrive on experience, not just service. If you want patients to invest in your packages, refer their friends, and stay long-term, you have to create an environment they want to return to. 💡 Want to build a premium clinic experience? Book a free strategy call at thepatchsystem.com to optimize your brand, marketing, and patient retention strategy. Like this episode? Subscribe and follow us on Instagram at @_jeremydupont for more growth strategies. 🚀

Last week was one of the biggest events of the year for cash-based clinic owners—the PTBiz Live Event. If you weren't there, or you're still processing everything you learned, this episode is for you. We break down the key insights from the event and how to implement them in your clinic without getting overwhelmed. Key Takeaways: 🔹 Focus on Fundamentals Before Fancy Tactics – Too many clinic owners get distracted by new marketing trends, automation tools, or advanced strategies before nailing the basics. The most successful clinics consistently follow up with leads, engage with patients beyond sessions, and systemize their touchpoints—things many owners overlook. 🔹 Marketing is the Lifeblood of Your Business – Most clinics rely too much on word of mouth or sporadic workshops instead of actively marketing. If you're serious about growth, you need a structured marketing plan: face-to-face networking, paid ads, SEO, email campaigns, and social media engagement. Clinics that treat marketing as a core function—not an afterthought—win in the long run. 🔹 Set Clear Expectations for Staff PTs – If you have a team, you need clearly defined roles, responsibilities, and performance metrics. Clinics that scale successfully have structured staff scorecards, track session counts, conversion rates, and continuity percentages, and hold regular check-ins. Without these, managing staff becomes a guessing game. 🔹 Refine Your Patient Journey – From booking to follow-ups, every patient touchpoint should be smooth, clear, and optimized for engagement. One of the biggest missed opportunities? Making it easy for potential patients to book appointments online and ensuring seamless follow-ups post-evaluation. Small tweaks in this process can massively impact retention and referrals. What's Next? Take just two or three of these takeaways and commit to executing them over the next quarter. Break them down into monthly, weekly, and daily action steps. That's how real progress happens. If you have questions or want to hear specific topics covered, reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable business insights! 👉 Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we reveal a massive blind spot that's costing clinic owners new patients every month—ignoring SEO. Too many clinic owners rely solely on word of mouth, workshops, and local marketing, without realizing how much traffic they're missing online. If your website isn't bringing in consistent new patients, this episode is for you. Learn how to leverage SEO, increase website traffic, and turn Google searches into a predictable stream of paying clients. Key Takeaways: 🔹 Why SEO Matters for Cash-Based Clinics – If someone searches "physical therapist near me," your clinic should be on page one of Google. Otherwise, you're invisible to potential patients actively looking for your services. 🔹 The Myth That SEO "Doesn't Work" – Many clinic owners dismiss SEO because they don't get much traffic. But that's the problem—most aren't optimizing their site, so they're stuck at 150 visits a month instead of 5,000+. 🔹 How to Capture Thousands of Monthly Searches – In most cities, search terms like "best PT near me" or "dry needling Boston" generate thousands of searches. The clinics that show up for those terms win. Those that don't, lose. 🔹 SEO vs. Local Marketing – Workshops and community events are unpredictable and time-consuming. SEO, when done right, delivers a steady flow of potential patients every month. 🔹 Avoiding Common SEO Mistakes – Doing Nothing – Hoping patients will find you just because you have a website. Hiring the Wrong SEO Company – Many firms focus on vanity metrics (blog traffic from random keywords) instead of driving local patients. Relying on AI for Blog Content – Google now penalizes AI-generated content that isn't unique or valuable. 🔹 The 20 New Patients Per Month Formula – If your site gets 1,000 monthly visitors and just 2% book an appointment, that's 20 new patients a month—without running a single ad. 🔹 How to Start Ranking Higher – SEO takes time (6-12 months), but investing in website optimization now means you'll be ahead of your competition in a year. If you have questions or want to hear specific topics covered, reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable business insights! 👉 Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we break down one of the biggest mistakes clinic owners make that crushes their scalability—allowing patients to stretch out their packages over months instead of completing them in a structured timeframe. If you're stuck constantly needing more new patients to fill your schedule, this is the episode for you. Learn how to shift your approach to package fulfillment, increase patient retention, and build a scalable, predictable business. Key Takeaways: Sell Based on Plan of Care, Not Affordability – Too many clinic owners sell small packages (5, 6, or 8 sessions) based on what patients can afford rather than what they actually need. Instead, base your recommendations on clinical judgment and the best outcomes for the patient. Stop Letting Patients Extend Packages Indefinitely – Packages should have a set fulfillment period (e.g., 90 days). When patients stretch out their sessions over 6-12 months, it kills cash flow, reduces retention, and makes it harder to sell future packages. Structure Packages with Clear Timelines – Offer 10, 15, and 24-session packages, ensuring they are completed within 90 days. This improves commitment, adherence, and long-term retention. Track Fulfillment Rates – Keep a close eye on key metrics: Date of last appointment Date of next appointment Number of remaining sessions If a patient hasn't been in for 30+ days with no appointment scheduled, you're likely losing them. Follow up aggressively. Create a Strong Continuity Program – The goal isn't just to fulfill packages—it's to sell the next one. A structured continuity program ensures patients continue investing in their care beyond the initial package, increasing lifetime value and clinic stability. Shift the Staff PT Mindset – Many PTs focus too much on "not being needed" rather than recognizing the ongoing value of regular sessions. Your team must understand that weekly sessions—even after pain resolves—provide long-term health benefits and justify the investment. If you have questions or want to hear specific topics covered, reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable business insights! 👉 Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we explore one of the most eye-opening tests you can give your business: the Hit By a Bus Test. While the name might sound extreme, this exercise forces you to evaluate whether your clinic could operate smoothly if you were to step away for a day, a week, or longer. By temporarily removing yourself from the daily grind, you can identify weaknesses, pinpoint operational gaps, and develop a plan to ensure your business thrives—even without you in the driver's seat. Key Takeaways: Your Business Shouldn't Depend on You – A successful clinic should continue running without your constant presence. Run a Stress Test – Take time off and observe what breaks down in your absence. This will show you where your systems, processes, or team need improvement. Build a Reliable Team – A key employee should be in place to manage day-to-day operations, handle decisions, and maintain business momentum. Revenue Shouldn't Stop – If your business stops making money when you're gone, you have a job, not a business. Create SOPs and train staff to sell, collect payments, and manage client relationships without you. Marketing Needs a System – If your absence means no new leads, emails, or social media presence, you need a predictable and automated marketing system in place. Embrace the Chaos & Fix the Gaps – Things will go wrong when you step away, but that's the point. Identify the weak spots, create a plan, and systemize your business for long-term growth. If you have questions or want to hear specific topics covered, reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable business insights! 👉 Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we dive deep into how cash-based clinics can capitalize on the CrossFit Open to drive revenue, increase brand awareness, and build stronger relationships with their CrossFit community. Whether you're in a CrossFit box, have a CrossFit-heavy patient base, or just want to leverage seasonal marketing events, this episode will walk you through a step-by-step campaign that includes email marketing, promotions, and real-time engagement strategies. Key Takeaways: Preparation Is Key – You should be planning your campaigns at least 3-4 weeks in advance to maximize impact. Email Sequences Matter – A 9-email marketing plan is optimal, covering pre-event, during, and post-event strategies. Leverage Real-Time Content – Send timely emails after each workout release (25.1, 25.2, 25.3) to engage your audience. Aspirational Identity Marketing – Align your messaging with what CrossFitters want, whether it's PR-ing workouts or qualifying for the next round. Create an Irresistible Offer – A limited-time discount (like 25% off a 5-pack of sessions) can drive urgency and commitment. If you have questions or want to hear specific topics covered, reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! 👉 Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we dive into the journey of transitioning from clinical PT roles to non-clinical positions, featuring Emily, the Head of Customer Success at Patch. Emily shares her unique path from aspiring Red Sox manager to physical therapist, and ultimately to a pivotal role in the tech startup world. If you're a clinic owner or PT professional curious about career growth, burnout, or how to retain top talent, this episode is packed with valuable insights. Key Takeaways: The Importance of Career Growth: Emily highlights the lack of upward mobility in traditional PT roles and how clinic owners can create pathways for professional development to improve retention. Non-Clinical Skills in Clinical Roles: Discover how skills like data analytics, leadership, and operations can add value to your clinic and keep staff engaged beyond patient care. The Value of CRM Systems: Emily breaks down why having a CRM is critical for nurturing leads, streamlining operations, and making data-driven decisions for clinic growth. Addressing Burnout: Understand the signs of PT burnout and learn strategies for clinic owners to foster a work environment that supports long-term career satisfaction. Cash-Based vs. Insurance-Based Clinics: Hear Emily's perspective on the differences in patient care quality, work-life balance, and job satisfaction between these two models. If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we break down the essentials of running paid ads for your clinic and uncover the strategies that can transform your ad spend into significant ROI. Whether you've tried ads before or are considering jumping in for the first time, this guide will help you avoid common pitfalls and focus on strategies that actually work. From understanding the power of backend systems to mastering lead follow-up, this episode is packed with actionable insights to help you leverage paid ads in 2025 and beyond. Key Takeaways: Ads as an Investment: Commit to running ads for at least 90 days, focusing on long-term ROI instead of short-term gains. Strong Backend Systems: Use a CRM like HubSpot to track leads, automate follow-ups, and measure the effectiveness of your campaigns. Specific Ads for Specific Searches: Tailor your ads, copy, and landing pages to align with the exact needs of your target audience. Follow-Up is Non-Negotiable: Consistently follow up with leads multiple times in the first 24–72 hours to maximize conversions. If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies