Jeremy on Marketing Podcast

🏆 2025 Local SEO Ranking Cheat Sheet for Clinics « Grab Your Free SEO Audit Kit HERE! » What actually gets your clinic to show up on Google in 2025? Jeremy used Google's new AI-powered search to break it down—percent by percent. What he found is completely different from what most traditional SEO services are teaching. In this episode, you'll get the updated ranking factors and learn where to focus your efforts so you can outrank your competitors before they even realize what's changed. Google's search page has evolved: Maps, Business Profiles, and YouTube videos now dominate. Most clinics haven't caught up. That's your edge—if you act now. 📊 Key Takeaways from Google's AI Ranking Breakdown: Google Business Profile – 35% The biggest factor. Make sure your NAP (name, address, phone), services, hours, photos, and updates are filled out and kept fresh. Post weekly, not just once. Technical On-Page SEO – 20% Ensure mobile-friendly, fast-loading pages with proper metadata, schema, and keyword-rich service pages. Bonus: build local service pages by neighborhood. Google Reviews – 15% Aim for 100+ real reviews, added regularly (2–5/month). Set up a CRM flow to automate review requests and respond to every one. Backlinks & Directory Listings – 10% Most clinics miss this. Get listed in niche and local directories (even obscure ones like Foursquare) and reach out for backlinks from community blogs and news sites. User Behavior – 10% Google is now tracking how users interact with your site. If it looks dated or clunky, your rankings suffer. Make it easy to navigate, scroll, and click—with high-quality visuals and no walls of text. Proximity – 10% How close is the searcher to your clinic? You can't control this—but you can create location-specific pages targeting nearby neighborhoods to expand your reach. 🚀 Pro Tips: Create service pages for each treatment and each neighborhood you want to rank in Use Google's free tools to track technical SEO, index pages, and fix crawl issues Audit your Google Business Profile like it's your homepage—update it weekly Use CRM or automation to get consistent Google reviews without begging Be first—most competitors are asleep at the wheel 📥 Get Your Free SEO Audit: https://thepatchsystem.com/free-local-seo-audit 📱 Follow for More: Follow @_jeremydupont on Instagram for more no-fluff SEO and clinic growth strategies. This is your SEO cheat sheet for 2025. Google is evolving fast—don't wait until you're buried on page two.

🚨 The New SEO Playbook: Dominate Page One in 2025 « Grab Your Free SEO Audit Kit HERE! » Google has changed the rules—and most clinics haven't noticed yet. Old-school SEO strategies won't cut it anymore. In this episode, Jeremy Dupont breaks down the 3 biggest changes to Google's algorithm and how you can stay ahead of the curve before your competitors catch up. If your site still relies on outdated tactics like keyword stuffing or a clunky web design, you're getting outranked by smarter, faster, and more multimodal competitors. Learn what's changed, what Google is really prioritizing in 2025, and how to adjust before it's too late. 🎯 Key Takeaways: Page Experience is Now a Ranking Factor If your website looks like it was built in 1999, you're toast. Google now rewards clean, fast, and mobile-optimized designs. Your site should load in under 3 seconds, have clear CTAs, and be easy to navigate with no pop-up chaos. Technical SEO is Non-Negotiable If Google can't crawl or index your content, it won't rank it. That means clean URL slugs, updated sitemaps, indexed service pages, and ongoing blog updates are critical. No more "contact1" duplicate pages—it's time to act like a real business. You Need More Than Just Text Google now favors websites that go multimodal. That means embedding YouTube videos, using images in blog posts, posting regularly on your Google Business profile, and building out your YouTube channel. If you're not using video, you're losing visibility. 🚀 Bonus Insights: The Search Generative Experience (SGE) is changing what shows up on page one—fast. Google owns YouTube. The more optimized your YouTube channel, the more likely you'll appear in Google search. Even if you're not a techie, this is a golden window to outrank competitors who are slow to adapt. AI is indexing everything—so your content across platforms matters. 📥 Get Your Free SEO Audit: https://thepatchsystem.com/revamp-your-website 📱 Follow for More: Follow @_jeremydupont on Instagram for real-time SEO updates and growth tips for your clinic. If you're still optimizing like it's 2015, you're already behind. Let Patch help you catch up—and win.

📍 4-Step Local SEO Audit for Clinic Owners « Grab Your Free Local SEO Audit Kit HERE! » Most clinic owners think SEO is about getting on page one of Google. But if you're not showing up in the top 3 spots on Google Maps within a 5-mile radius of your clinic, you're bleeding leads to your competitors. In this episode, Jeremy Dupont breaks down the 4 essential steps to dominate your local map rankings—and get your clinic's phone ringing. 🎯 Key Takeaways: Map Pack Heat Check 72% of local service searches convert within a 5-mile radius. If you're not in the top 3 on Google Maps for "physical therapy near me," you're invisible. Check your ranking manually by driving around or let Patch audit it for you. Google Reviews = Digital Word of Mouth Over 100 real and recent reviews boost trust with Google. Use a system like NPS + CRM automation, or run a creative raffle to consistently collect reviews. Local Directories Build Credibility Your Name, Address, and Phone (NAP) must be listed in directories like Google My Business, Yelp, Facebook, Healthgrades, Apple Maps, Bing, etc. These listings signal to Google that you're a legit business still in operation. Optimize Google My Business Treat your GMB profile like prime real estate. Use proper categories (e.g. "Physical Therapy Clinic"), add seasonal/local photos, post updates every 1–2 weeks, and answer FAQs. The more active and complete your listing, the better your chances of ranking. 🚀 Bonus Tips: Upload new team or clinic photos monthly—seasonal content performs well Sprinkle in keywords in your GMB description (naturally) Use Google Posts to show you're open and active Answer common questions to reduce friction for first-time visitors 📥 Get Your Free Local SEO Audit: https://thepatchsystem.com/revamp-your-website 📱 Follow for More: Follow @_jeremydupont on Instagram for behind-the-scenes SEO insights and clinic marketing tips. If your clinic isn't ranking on Google Maps, it's not just a visibility issue—it's a revenue leak. Use this episode to patch it up.

🎧 5 Things To Look For In An SEO Audit > Most people think SEO is just about ranking on Google. But without the right website structure, speed, and local intent, even great content won't save you. In this episode, Jeremy Dupont breaks down the 5 critical elements that every clinic website must address in an SEO audit—and how to actually fix them. Whether you're DIY-ing your SEO or paying someone else to manage it, this episode gives you the clarity and tools to ensure your website isn't silently killing your rankings. 🎯 Key Takeaways: 1. Domain Authority Your site's "credit score" with Google. Most PT clinics are stuck under 15. Learn how to build it through real content (YouTube, blogs, ebooks), local directory listings, and backlinks from credible sites. 2. Top Keywords You need to know what people are actually typing into Google when your site appears. If your top keyword is just your clinic name, you're missing opportunities. Tools like SEMrush or Ahrefs show you the real data. 3. Local Search Volume Forget national traffic—local intent wins. Optimize your metadata with high-volume local keywords like "Pelvic Floor PT in Austin" or "TMJ Treatment in Scottsdale." 4. Website Issues Google doesn't rank "pretty"—it ranks fast and clean. Use Google PageSpeed Insights to test mobile performance, and fix technical issues like missing H1s, alt text, or 404 errors. 5. Content Strategy & Blog Structure Use a pillar and cluster strategy to show authority. One in-depth blog (the "pillar") supported by shorter related posts (the "clusters") with internal links boosts SEO trust and structure. 🚀 Bonus Tips: Stop publishing AI-only blogs—add personality and human context. Use internal linking to signal expertise across topics and services. Create local service landing pages to show Google what you offer—and where you offer it. 📥 Get Your Free SEO Audit: https://thepatchsystem.com/revamp-your-website 📱 Follow for More: Follow @_jeremydupont on Instagram for more clinic growth tips and behind-the-scenes SEO advice.

🎧 Pass the Grunt Test: How to Convert Visitors in 5 Seconds In this episode, we break down a simple—but often missed—truth: you have five seconds to keep a website visitor from bouncing. That's why every page of your site needs to pass the "Grunt Test." Coined by Donald Miller, this 3-question test ensures your messaging is so clear that even a caveman could grunt out what you do, how it helps, and what to do next. Whether you're a physical therapy clinic owner or service-based entrepreneur, this framework will help you instantly increase conversions—without running new ads or redesigning your whole site. 🎯 Key Takeaways: Make It Obvious What You Do Most clinic websites fail to say they're a PT clinic. Fix that. Your header should include a clear headline and image that reflect what you do and who it's for. Example: "1-on-1 Physical Therapy for Runners in Denver." Show How You Improve Their Life Don't sell PT—sell the transformation. Speak to the aspirational identity your clients want: freedom from pain, confidence, performance. Use a "one-liner" format: Problem → Product → Result. Give a Clear Next Step If your call-to-action is buried or unclear, you're losing leads. Add one clear CTA above the fold and repeat it throughout. Example: "Book Your Free 15-Minute Consult" → leads to a real calendar link, not just a form. 🚀 Bonus Tips: Use real photos—your team, your space, your clients. Stock photos kill trust. Make sure your CTA buttons pass the "Z test" on desktop—top right and bottom left. Use this framework on every single page of your site, not just the homepage. 📥 Download Your Free Website Kit: https://thepatchsystem.com/revamp-your-website 📱 Follow for More: Follow @_jeremydupont on Instagram for weekly marketing tips for clinic owners and service pros.

🎧 Revamp Your Website: 3 Copywriting Pillars That Convert Get the Revamp Your Website freebies HERE! >> In this episode, we tackle one of the most overlooked growth levers for clinic owners: your website copy. If your site reads like a resume, you're losing potential clients before they ever get a chance to meet you. Even if you're not a professional writer, this episode will help you transform your homepage into a trust-building, conversion-driving machine using three essential copywriting pillars. 🎯 Key Takeaways: 1. Position the Patient as the Hero Your website isn't about you—it's about them. Use the StoryBrand approach: you are the guide, the patient is the hero. Swap "we are the premier provider" for "you deserve to feel strong, pain-free, and unstoppable." Focus on aspirational identity: what do patients want to become by working with you? 2. Tell a Visual Story People scan, not read—so make your layout clear and scannable. Use bold headlines, subheaders, bullets, and call-to-action buttons. Professional photography is a must—ditch the stock photos and show real movement, real clients, real outcomes. Your website should tell a story in 5 seconds—even before a word is read. 3. Build Authority Without Bragging Your understanding of their problem matters more than your credentials. Use empathetic copy like "we know how frustrating it is when pain keeps you from running." Sprinkle in testimonials and case studies across all pages—not just one. Use videos, images, and reviews that show success through your patients' eyes. 🚀 Bonus Tips: Audit Your Conversion Rate: Use Google Analytics or HubSpot to check traffic vs. bookings. Revamp Every Page: These changes don't just apply to your homepage—optimize your About, Services, and Contact pages too. Free Resources: Download your full homepage wireframe, 40-point checklist, and get an SEO audit at the link below. 📥 Download Your Free Website Kit: https://thepatchsystem.com/revamp-your-website 📱 Follow for More: Follow @_jeremydupont on Instagram for weekly tips to grow your cash-based practice.

> In this episode, we dive into one of the biggest untapped opportunities for clinic owners: turning your existing website traffic into booked discovery calls. If you think your website "doesn't get much traffic" or "isn't that important," this episode will change your mind. You'll learn five critical changes you can make today to increase conversions—without needing to dump money into ads or SEO. Plus, you'll get actionable tips to make your website finally work for you (instead of against you). Key Takeaways: Your Website = Hidden Treasure Even with just 200 visits a month, increasing your conversion rate from 1% to 10% could mean 18+ more discovery calls—without a bigger marketing budget. Fix Your Heading to Earn the Scroll Above-the-fold copy must pass the "grunt test": What do you offer? How will life be better? What's the next step? Make it clear, simple, and irresistible to scroll down. Add a Stakes Section Tap into the emotional "why" of your ideal client. Show what they risk losing if they don't act, not just what they gain if they do. Show a Clear 3-Step Process Define exactly what happens next. (Ex: Book a call ➡️ Come in for an eval ➡️ Execute the plan.) Remove all confusion about how to move forward. Stack the Value Don't just sell a PT session. Sell the experience: 24/7 access, programming, premium treatments like dry needling or BFR, community perks, and more. Position the Patient as the Hero Your website should tell their story, not brag about you. You are the guide helping them win their personal comeback. Bonus Tips: SEO Junk Drawer: Add a story-driven paragraph stuffed (smartly) with keywords at the bottom of each page to help organic rankings. Social Proof: Sprinkle testimonials and Google reviews across your site—not just on one page. Clear CTAs: Make sure every button leads to a real, simple next step—especially for booking free phone consultations. Why This Matters: Most clinics think they have a marketing problem—but they actually have a website conversion problem. Fixing your site is the fastest way to book more discovery calls without burning more ad spend. 🎯 Want 6–8 extra evals a month without touching Facebook Ads? Start with your website. 📥 Download the free Website Wireframe + CANVA Template at: https://thepatchsystem.com/revamp-your-website 👉 Like this episode? Follow @_jeremydupont on Instagram for weekly strategies to grow your cash-based practice.

In this episode, we pick up where last week left off—diving into the second sale that most clinics miss: continuity. If you're getting people to buy packages but struggling to keep them coming back after their initial plan of care, this episode is for you. You'll learn how to structure continuity offers, frame the next plan of care, and systematize your sales process so that 30% or more of your patients roll into long-term plans. Key Takeaways: Continuity Is the ROI Multiplier If packages are the first step, continuity is the secret to raising LTV, boosting revenue, and making your marketing efforts 10x more profitable. Don't Sell Sessions—Sell the Next Plan Instead of offering "another 10-pack," frame a clear next plan of care based on your patient's upcoming goals (e.g., hiking season, marathon prep). Use Frequency-Based Continuity Offers Let patients pick from 1x/month, 2x/month, or weekly options. Charge them monthly, not session-to-session. This helps create predictable recurring revenue. Avoid Membership Model Pitfalls Don't lock people into rigid contracts. Use 3-month continuity blocks billed monthly, and pause billing if sessions stack up—this removes friction and builds trust. Downsell Into Continuity Rates Offer discounted rates for ongoing care. Patients see value and feel rewarded for their loyalty—while you keep them in the ecosystem longer. Execution Tips: Introduce continuity options before the last session of their package. Frame care around cadence, not volume (ex: "2x/month for 3 months" instead of "6-pack"). Use a CRM to automate 12-week check-in emails and drip campaigns. Train your staff with 12-week progress notes that remind patients how far they've come and what's next. Track continuity conversion rates like a KPI—30%+ should be your baseline. Why This Matters: Most clinics chase more evals month after month. That's not sustainable. Clinics that grow fast and profitably do so by maximizing LTV, reducing reliance on new leads, and systemizing continuity into their business model. 🎯 Want your PTs fully booked without constant marketing sprints? Nail continuity. 📥 Download the free Package + Continuity Sales Training, including templates and scripts at: thepatchsystem.com 👉 Like this episode? Follow @_jeremydupont on Instagram for weekly strategies to grow your cash-based practice.

Great marketing means nothing if you can't sell the offer. This episode bridges the gap between lead generation and conversions by breaking down how to structure, frame, and sell cash-based packages that people actually buy. If your packages feel hard to sell—or your calendar looks full but revenue's stuck—this is for you. 📌 Key Takeaways: 🔹 Marketing ≠ Sales Ads get attention. Sales close deals. Learn how to create irresistible offers that move people from interested to committed. 🔹 Why Discovery Calls Matter A 15-minute call with the owner (not just an admin) can boost conversion rates by 20–30%. These calls pre-frame your packages, warm up cold leads, and simplify the eval conversation. 🔹 Educate Before They Arrive Use a CRM to automate emails that explain your model, answer objections, and showcase what makes you different—before they walk through the door. 🔹 Sell Plans of Care, Not Sessions Don't just sell 10, 15, or 24 sessions. Sell a structured 12-week plan based on what the eval revealed. You'll build trust, boost LTV, and keep patients on track. 🔹 Use Payment Plans + Predictable Billing Break large packages into three payments. Charge on the 1st of each month to build consistent revenue you can plan around—no more feast-or-famine months. ⚙️ Execution Tips: Add a discovery call booking flow to your site. Build a short nurture email sequence. Use 12-week plan of care framing in evals. Offer payment plans (ex: 3 monthly installments). Track revenue predictability via 1st-of-month charges. 💬 Why This Matters: The best marketers in this space are also the best closers. Getting good at sales doesn't mean being pushy—it means building trust, framing value, and delivering an offer they can't ignore. 🎯 Ready to turn leads into paying patients? Nail your discovery calls. Frame your packages right. Sell care, not sessions. 🔗 Want the full package sales training? Download it free at thepatchsystem.com 👉 Like this episode? Follow @_jeremydupont on Instagram for weekly clinic growth strategies. 🚀

Still struggling to sell your packages consistently? This episode fixes that. We break down the most overlooked sales strategy for cash-based clinics: value stacking. If your eval-to-package rate is under 75%—or your paid ads aren't turning into paying patients—this one's for you. 📌 Key Takeaways: 🔹 Why Value Stacking Works – Price isn't the problem. It's unclear value. We show you how to position your offer so well that saying "no" feels like a mistake. 🔹 The Dream Outcome Formula – Borrowed from Hormozi's $100M Offers: Dream Outcome x Likelihood of Success / Time Delay x Effort We break down how to apply it directly to your PT packages. 🔹 Build a "What You Get" Sheet – Most clinics under-communicate their value. 60-min sessions, dry needling, online support, and partner perks are worth real money—show that clearly. 🔹 Strategic Partnerships = Extra Value – Offer free cryo, DEXA scans, or Orange Theory passes by teaming up with local businesses. We show you how to pitch it right. 🔹 Educate Before You Sell – A solid CRM email drip can do the heavy lifting. Add a comparison guide, nurture leads, and make your evals a warm handoff. ⚙️ Execution Tips: Audit your current offers and extras. Build your value stack sheet with real dollar amounts. Train your team to use it in every eval. Reach out to partner businesses now. Automate lead education through emails and workshops. 💬 Why This Matters: You're already delivering more value than most clinics—you just haven't packaged it. Value stacking improves conversions, boosts confidence, and maximizes ROI—without changing your actual offer. 🎯 Ready to sell more packages? Stack the value. Show the offer. Train the team. Close the gap. 🔗 Need help building yours? Book a free strategy call at thepatchsystem.com 👉 Like this episode? Follow @_jeremydupont on Instagram for weekly growth tips. 🚀