Jeremy on Marketing Podcast

In this episode of the Jeremy on Marketing Podcast, shares a game-changing marketing strategy for clinic owners: Q5—the untapped period between December 20th and January 1st. With buyer psychology shifting post-holiday, this is the perfect time to capture attention and drive new patient bookings. Jeremy breaks it into two key phases: Q5 Part 1 (Dec 20–Dec 26): Capitalize on lower ad costs and reduced competition to run highly targeted campaigns on platforms like Meta. Use seasonal messaging to stand out and attract leads. Q5 Part 2 (Dec 26–Jan 1): Reengage past leads and patients who dropped off during the holiday chaos. Use your CRM to follow up with personalized emails, texts, or calls, and take advantage of the "Fresh Start Effect" as people focus on their health goals for the New Year. Jeremy highlights the importance of consistency in content marketing, noting that this time of year offers more visibility with less competition. Staying active on social media and email can help you start the New Year with momentum while others are taking a break. If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

Discover four actionable strategies to attract new patients in your clinic. Local marketing emphasizes building trust through community events and influencer partnerships. Learn how to harness SEO and Google Ads for better visibility. Implement CRM systems to streamline lead management and enhance patient follow-ups. Finally, create engaging content across various platforms to maintain strong connections. Tailor your approach based on where potential patients spend their time, and continuously assess and adapt your strategies for success.

A former clinic owner shares valuable lessons learned from selling his therapy business. He reflects on the bittersweet transition and the emotional challenges faced during the sale. Insights into what made his clinic attractive to buyers, like effective marketing and strong operations, are discussed. The shift in focus towards digital marketing marks an exciting new chapter. Listeners gain tips on making their own clinics more appealing and sustainable for growth.

Dive into the journey of building a compelling brand through storytelling. Learn how Ripple Physical Therapy's challenges shaped the creation of Patch. Discover actionable branding strategies that resonate with clients. Explore the metaphor of a leaky bucket to understand marketing's impact on growth. Hear personal tales of navigating marketing in healthcare and the importance of self-management for attracting patients. This insightful look offers a roadmap for clinic owners to scale their businesses effectively.

In this engaging kickoff, Jeremy shares his fascinating journey from starting a cash-based physical therapy clinic to successfully selling it. He highlights how podcasting transformed his perspective on learning from experts. Key insights on digital marketing strategies, including CRM, Google Ads, and SEO, underscore the growth of his business. Listeners can look forward to actionable marketing tips and guest interviews aimed at helping clinic owners thrive. This podcast promises valuable guidance for both solo practitioners and growing teams.