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Jeremy on Marketing Podcast

Latest episodes

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Feb 25, 2025 • 22min

Ep14 | Don't Do This If You Want to Scale Your Clinic

In this episode, we break down one of the biggest mistakes clinic owners make that crushes their scalability—allowing patients to stretch out their packages over months instead of completing them in a structured timeframe. If you’re stuck constantly needing more new patients to fill your schedule, this is the episode for you. Learn how to shift your approach to package fulfillment, increase patient retention, and build a scalable, predictable business. Key Takeaways: Sell Based on Plan of Care, Not Affordability – Too many clinic owners sell small packages (5, 6, or 8 sessions) based on what patients can afford rather than what they actually need. Instead, base your recommendations on clinical judgment and the best outcomes for the patient. Stop Letting Patients Extend Packages Indefinitely – Packages should have a set fulfillment period (e.g., 90 days). When patients stretch out their sessions over 6-12 months, it kills cash flow, reduces retention, and makes it harder to sell future packages. Structure Packages with Clear Timelines – Offer 10, 15, and 24-session packages, ensuring they are completed within 90 days. This improves commitment, adherence, and long-term retention. Track Fulfillment Rates – Keep a close eye on key metrics: Date of last appointment Date of next appointment Number of remaining sessions If a patient hasn’t been in for 30+ days with no appointment scheduled, you’re likely losing them. Follow up aggressively. Create a Strong Continuity Program – The goal isn’t just to fulfill packages—it’s to sell the next one. A structured continuity program ensures patients continue investing in their care beyond the initial package, increasing lifetime value and clinic stability. Shift the Staff PT Mindset – Many PTs focus too much on “not being needed” rather than recognizing the ongoing value of regular sessions. Your team must understand that weekly sessions—even after pain resolves—provide long-term health benefits and justify the investment. If you have questions or want to hear specific topics covered, reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable business insights! 👉 Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies
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Feb 18, 2025 • 21min

Ep13 | The Best Stress Test For Your Business

In this episode, we explore one of the most eye-opening tests you can give your business: the Hit By a Bus Test. While the name might sound extreme, this exercise forces you to evaluate whether your clinic could operate smoothly if you were to step away for a day, a week, or longer. By temporarily removing yourself from the daily grind, you can identify weaknesses, pinpoint operational gaps, and develop a plan to ensure your business thrives—even without you in the driver's seat. Key Takeaways: Your Business Shouldn’t Depend on You – A successful clinic should continue running without your constant presence. Run a Stress Test – Take time off and observe what breaks down in your absence. This will show you where your systems, processes, or team need improvement. Build a Reliable Team – A key employee should be in place to manage day-to-day operations, handle decisions, and maintain business momentum. Revenue Shouldn’t Stop – If your business stops making money when you’re gone, you have a job, not a business. Create SOPs and train staff to sell, collect payments, and manage client relationships without you. Marketing Needs a System – If your absence means no new leads, emails, or social media presence, you need a predictable and automated marketing system in place. Embrace the Chaos & Fix the Gaps – Things will go wrong when you step away, but that’s the point. Identify the weak spots, create a plan, and systemize your business for long-term growth. If you have questions or want to hear specific topics covered, reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable business insights! 👉 Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies
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Feb 11, 2025 • 26min

Ep12 | Step-By-Step Marketing For The CrossFit Open

In this episode, we dive deep into how cash-based clinics can capitalize on the CrossFit Open to drive revenue, increase brand awareness, and build stronger relationships with their CrossFit community. Whether you’re in a CrossFit box, have a CrossFit-heavy patient base, or just want to leverage seasonal marketing events, this episode will walk you through a step-by-step campaign that includes email marketing, promotions, and real-time engagement strategies. Key Takeaways: Preparation Is Key – You should be planning your campaigns at least 3-4 weeks in advance to maximize impact. Email Sequences Matter – A 9-email marketing plan is optimal, covering pre-event, during, and post-event strategies. Leverage Real-Time Content – Send timely emails after each workout release (25.1, 25.2, 25.3) to engage your audience. Aspirational Identity Marketing – Align your messaging with what CrossFitters want, whether it’s PR-ing workouts or qualifying for the next round. Create an Irresistible Offer – A limited-time discount (like 25% off a 5-pack of sessions) can drive urgency and commitment. If you have questions or want to hear specific topics covered, reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! 👉 Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies
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Feb 4, 2025 • 35min

Ep11 | Interview with Emily

In this episode, we dive into the journey of transitioning from clinical PT roles to non-clinical positions, featuring Emily, the Head of Customer Success at Patch. Emily shares her unique path from aspiring Red Sox manager to physical therapist, and ultimately to a pivotal role in the tech startup world. If you’re a clinic owner or PT professional curious about career growth, burnout, or how to retain top talent, this episode is packed with valuable insights. Key Takeaways: The Importance of Career Growth: Emily highlights the lack of upward mobility in traditional PT roles and how clinic owners can create pathways for professional development to improve retention. Non-Clinical Skills in Clinical Roles: Discover how skills like data analytics, leadership, and operations can add value to your clinic and keep staff engaged beyond patient care. The Value of CRM Systems: Emily breaks down why having a CRM is critical for nurturing leads, streamlining operations, and making data-driven decisions for clinic growth. Addressing Burnout: Understand the signs of PT burnout and learn strategies for clinic owners to foster a work environment that supports long-term career satisfaction. Cash-Based vs. Insurance-Based Clinics: Hear Emily’s perspective on the differences in patient care quality, work-life balance, and job satisfaction between these two models. If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies
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Jan 28, 2025 • 34min

Ep10 | So You Want to Run Ads for Your Clinic?!

In this episode, we break down the essentials of running paid ads for your clinic and uncover the strategies that can transform your ad spend into significant ROI. Whether you've tried ads before or are considering jumping in for the first time, this guide will help you avoid common pitfalls and focus on strategies that actually work. From understanding the power of backend systems to mastering lead follow-up, this episode is packed with actionable insights to help you leverage paid ads in 2025 and beyond. Key Takeaways: Ads as an Investment: Commit to running ads for at least 90 days, focusing on long-term ROI instead of short-term gains. Strong Backend Systems: Use a CRM like HubSpot to track leads, automate follow-ups, and measure the effectiveness of your campaigns. Specific Ads for Specific Searches: Tailor your ads, copy, and landing pages to align with the exact needs of your target audience. Follow-Up is Non-Negotiable: Consistently follow up with leads multiple times in the first 24–72 hours to maximize conversions. If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies  
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Jan 21, 2025 • 20min

Ep9 | #1 Way To Get Your Clinic On Page 1 of Google (What most SEO Agencies Ignore)

In this episode, we uncover the power of Google reviews as the ultimate tool to boost your clinic's local SEO and drive more patients through your doors. Learn why Google reviews outperform traditional SEO strategies for local businesses and how to implement three simple yet highly effective methods to generate reviews: running a fun staff contest, automating review requests through a CRM, and launching a raffle campaign via email marketing. Plus, we discuss how a well-rounded SEO approach, combining strong technical optimization with reviews, can help you dominate page one of Google. Key Takeaways: Staff Contests: Motivate your team to collect Google reviews by offering incentives like a $500 prize, building team culture and boosting engagement. CRM Automation: Use tools like NPS surveys and new patient email drips to request reviews effortlessly, ensuring consistent growth over time. Email Drip Campaigns: Create a six-email sequence with a raffle incentive to generate 40-70 reviews while engaging your patient community. Technical SEO: Pair your review strategy with a robust website that includes blogs, optimized pages, and a solid backend setup for maximum impact.   If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies
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Jan 14, 2025 • 32min

Ep8 | How To Run A $130k Email Marketing Campaign

Discover the secrets behind a lucrative email marketing campaign that raked in $130,000! Simplicity is key in landing page design for higher conversions. A well-crafted six-email drip sequence does wonders for engagement. Learn how to effectively follow up with warm leads to boost success. Additionally, explore the value of strategic planning in quarterly marketing efforts to maintain cash flow and overcome common objections. Whether you're in a cash-based clinic or refining your email strategies, this is a treasure trove of actionable insights!
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Jan 7, 2025 • 31min

Ep7 | Predictions for 2025

In this episode, we dive into five bold predictions for the physical therapy and cash clinic space in 2025. From the rise of paid advertising as a non-negotiable strategy to leveraging low-barrier offers (LBOs) for better patient conversions, we discuss the trends set to shape the industry. We explore the growing role of AI and automation in replacing traditional admin tasks, the importance of building a personal brand to achieve local celebrity status, and why solo clinic owners may merge with larger practices. With insights on maximizing ROI, streamlining operations, and fostering growth, this episode is packed with actionable takeaways for clinic owners ready to thrive in 2025. Key Highlights: Paid advertising becomes the norm for clinics. Low-barrier offers replace full-price evaluations. AI and automation redefine admin roles. Personal branding fuels local trust and clinic growth. Mergers between solo providers and established clinics gain traction. Free Webinar: Join us on January 16th for a 2025 Marketing Planning Workshop with tools like the Big Patch Calendar to map out your marketing strategy. Sign up HERE https://join.thepatchsystem.com/2025-marketing-webinar If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies
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Dec 31, 2024 • 24min

Ep6 | Mapping Out Your Biggest Year Yet

Uncover the secrets to planning a successful year with strategic insights for 2025. Learn how to set ambitious 'moonshot' goals while maintaining flexibility with quarterly plans. Discover the power of breaking down those goals into actionable monthly and weekly strategies. Consistent daily planning is key to avoiding distractions and achieving sustainable growth. Don't miss the chance to join a free webinar to further enhance your marketing strategies!
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Dec 24, 2024 • 14min

Ep5 | Planning Q5??

In this episode of the Jeremy on Marketing Podcast, shares a game-changing marketing strategy for clinic owners: Q5—the untapped period between December 20th and January 1st. With buyer psychology shifting post-holiday, this is the perfect time to capture attention and drive new patient bookings. Jeremy breaks it into two key phases: Q5 Part 1 (Dec 20–Dec 26): Capitalize on lower ad costs and reduced competition to run highly targeted campaigns on platforms like Meta. Use seasonal messaging to stand out and attract leads. Q5 Part 2 (Dec 26–Jan 1): Reengage past leads and patients who dropped off during the holiday chaos. Use your CRM to follow up with personalized emails, texts, or calls, and take advantage of the "Fresh Start Effect" as people focus on their health goals for the New Year. Jeremy highlights the importance of consistency in content marketing, noting that this time of year offers more visibility with less competition. Staying active on social media and email can help you start the New Year with momentum while others are taking a break. If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

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